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Mobile Viewable Impression Measurement Guidelines for Public Comment

The Mobile Viewable Advertising Impression Measurement Guidelines document that follows is intended to provide guidance for the measurement of viewable impressions in Mobile Web and Mobile In-Application (In-App) environments.

These viewability guidelines are designed for mobile (web and in-app) advertising. This document supersedes all previous MRC guidance on the measurement of viewable impressions of advertising that appears in mobile environments effective upon issuance and serves as permanent guidance (subject to periodic updates).

Released: 
April, 2016
Education Section: 
Members Only
Location: The Ultimate in Contextual Marketing

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As the mobile phone has emerged as the single most personal means with which to communicate, the day’s speakers underscored that mobile as a marketing platform has to be equally personal, providing users with messaging that is meaningful, appropriate, relevant and contextual.

Released: 
April, 2016
Education Section: 
Released: 
March, 2016
File Size: 
885 KB
Education Section: 

The 2015 Yearbook is packed with all the insights and success tips that you have appreciated from MMA over the years: over 20 articles from expert practitioners across the board, country snapshots from across the region, profiles of the MMA leadership and membership,and comprehensive data sets. From trends and case studies to creative tips and marketing insights, this Yearbook has it all. The Yearbook is available for free download . Happy reading, and do share your feedback with us to make the fourth edition even better and in line with your markets and needs!

File Size: 
10 MB
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Region: 
Aspirations for Mobile Marketing in 2016

The mobile landscape is set to grow even further in 2016. Nine Mobile Marketing Association's APAC Board Members from agencies and brands such as Facebook, Google, WPP, share their aspirations for mobile throughout 2016.

In this infographic, they have a common desire to achieve progress in measurement, drum up investments in leadership and technology, and increase mobile-led cross-platform campaigns.

Released: 
March, 2016
Education Section: 
Members Only
Mobile Shopper Marketing and the Impact on the Path to Purchase

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Customers use their phones to manage almost everything in their lives — and that includes the way they shop. They expect brands to engage with them personally through their mobile devices — and these interactions drive their decisions in store. Retailers and brands that are slow to meet these customer needs might find themselves on the wrong side of the path to purchase.

Download the paper to understand the five questions brands need to successfully address to drive engagement of the mobile shopper.

 

Released: 
February, 2016
Education Section: 
Released: 
January, 2016
Education Section: 
Members Only
SMoX Report: Making Marketing Work Harder with Mobile

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There is no doubt that mobile presents the greatest transformation in consumer behavior that we will experience in our lifetimes. But what is its impact on business outcomes?

The Mobile Marketing Association (MMA) initiated an industry wide, never-before-executed, research program (SMoX) to address these critical questions and help marketers fully leverage mobile to both innovate and drive business growth.

Released: 
January, 2016
Education Section: 
Released: 
January, 2016
Education Section: 
Released: 
January, 2016
Education Section: 
Region: