Educational Documents | Page 6 | MMA Global

Educational Documents

Released: 
March, 2021
Education Section: 
Region: 
The Next Era of Digital Marketing
Released: 
March, 2021
File Size: 
10.5 MB
Education Section: 
Region: 
Demystify learn more about AI’s value to the marketing and media industry IBM Watson Advertising.
Released: 
March, 2021
File Size: 
23.6 MB
Education Section: 
Region: 

We are delighted to share with you our much insightful information regarding the potential of mobile marketing to approach rural consumers via the Vietnam Rural Report by Cốc Cốc.

MMA, in collaboration with Cốc Cốc, has established a detailed report which aims to provide marketers with valuable figures of the potential of mobile marketing in Vietnam’s rural area in 2020, especially when the rise of digitalization has great contributions to various campaigns’ success.

Released: 
January, 2021
File Size: 
7.49MB
Region: 
Released: 
January, 2021
Education Section: 
Region: 
Released: 
January, 2021
Education Section: 
Region: 

In this joint project between MMA Global and Neustar, we used return on ad spend (ROAS), a widely used measure of marketing success, to develop an innovative framework to help brands target a new group of consumers: the ‘movable middles.’

Released: 
January, 2021
File Size: 
4.8
Region: 

A report that takes us through how brands & consumers in Indonesia need to adapt seamlessly in this rapidly transforming digital environment.​

Highlights :

Released: 
December, 2020
Region: 

The report includes topics on the impact of mobile in the advertising and marketing Industry, covering various data, valuable insights, several techniques, allocation of budgets, mobile effectiveness and trends & outlook in the industry. The report showcases how mobile has been resilient despite budget constraints during the pandemic & how we are important this space has become for brands and marketers.

Highlights:

Released: 
November, 2020
Region: