The report includes topics on the impact of mobile in the advertising and marketing Industry, covering various data, valuable insights, several techniques, allocation of budgets, mobile effectiveness and trends & outlook in the industry. The report showcases how mobile has been resilient despite budget constraints during the pandemic & how we are important this space has become for brands and marketers.
- Livestreaming on social media will play a significant role going forward
- QR codes are the technology to watch in 2020
- Mobile marketing is resilient despite COVID-19 budget cuts
- Mobile is an effective channel but lack of Internet reach is a barrier to growth