SMARTIES NEXT! Conference Riyadh '24 | MMA Global

What is NEXT in marketing? 

Marketing is evolving at a rapid pace, aided by technological adoption.

This year, SMARTIES NEXT! CONFERENCE RIYADH, will be again around "shaping the future of marketing with an emphasis of AI and Data" We will explore topics including the current marketing landscape in KSA, the future of AI-powered marketing and its potential impact, Legislation & Ethics surrounding AI and Data, and Government Initiatives and policies.

Join us at SMARTIES NEXT! CONFERENCE RIYADH to hear about what is NEXT in marketing from international and local major brands, marketing technology companies, advertising, and media agencies along with many prominent industry leaders.


9:00 AM – 10:00 AM Connect Over Breakfast: Fuel Your Day and Connections

10:00 AM – 10:20 AM Welcoming Remarks

10:20 AM – 10:50 AM NEXT! in The Eruption of Saudi Arabia. Where are we NOW?

10:50 AM – 11:10 AM NEXT! In Data Fueled Experience Journeys

11:10 AM – 11:35 AM Coffee Break

11:35 AM – 12:05 PM NEXT! in Supercharging AI to transform your marketing. What does the FUTURE hold?

12:05 PM – 12:20 PM NEXT! in Transforming Engagement, Experiences, and Conversions with AI

12:20 PM – 12:40 PM NEXT! in Navigating Legality and Ethics in a Dynamic Country

12:40 PM – 12:50 PM Closing Remarks

12:50 AM – 14:00 PM Savor & Connect: A Gourmet Networking Lunch Experience



Our Partners



Become a SMARTIES NEXT! Conference Riyadh '24 partner today.

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or, contact:

Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]