Jessica Usenbor leads the performance capabilities and partnerships of OMG’s agencies and at group level at the central digital unit Orchestrate. With her 10 years of experience, she designs data-informed, tech-enabled media solutions that deliver best in class capabilities, solutions and strategies. Drawing on the group’s diversified services, she creates clear and sustainable value for its clients and internal teams.
Before joining Omnicom Media Group MENA in 2018, Jessica worked with reputable performance agencies in the USA as well as retailers and training companies in the USA. She has managed paid media across social and programmatic for global and regional accounts, including Expo 2020, Zain, KFC, BDF, OSN, du, HBO, Warner Brother’s, Nespresso and MetLife among many others.