MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is…
Advertising across the funnel is one thing. Making it work together is another. This playbook from MMA India, Amazon Ads and WPP Media helps…
A curated e-learning library of proven AI applications across the marketing lifecycle, built by the Marketing + Media Alliance (MMA) India member…
Reach tells you your ad was delivered. It doesn't tell you it was remembered. BEYOND REACH is an industry paper, from MMA India and Publicis…
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
Marketers have spent years perfecting how media is bought and targeted, and in a world where that precision has become table stakes, it’s no longer w…
Performance marketing was once defined by speed and automation. Now, it’s a precision-driven growth strategy that ties marketing investment directly t…
There is little disagreement that AI will reshape marketing, but thinking too narrowly about the technology can limit its value. The real opportunity…
The 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing…
Subscribe, listen, read & share today. Get our best content delivered to your inbox. Reduce the white noise but keep up to date on the latest in Marketing transformation.