Campaign:
TaylorMade adidas Golf European SMS Trade Promotion

Company:
Sponge Group – A NeoMedia Technologies Company

Goals:
To incentivise staff to drive sales of adidas Golf shoes across 8 countries - by enabling in-store sales clerks to text in when they sell a pair of TaylorMade golf shoes to enter the prize draw.

  
Idea
Sponge equipped TMAG with an SMS entry mechanism across 8 participating European territories - UK, Eire, France, Germany, Netherlands, Spain, Sweden and Switzerland.

The bespoke SMS application recognises in-store staff by the account number and name (from a pre-defined list of staff) included in the inbound text message, and automatically submits valid entrants into the next prize draw. Using Sponge’s Draw Engine, winners are randomly selected at pre-determined weekly and monthly draw times, with winner’s details instantly sent to Area Sales Managers for verification. Once the winner is verified, all entrants receive a text message confirming whether they have won (or not), detailing their prize – ranging from crested adidas Golf polo shirts to iPods to FIFA World Cup tickets.

In addition to SMS management across all 8 countries, Sponge supplied two tailored client interfaces. Firstly, TMaG head quarters can log on to track Sales of TOUR 360 footwear and verify winners, and the fulfillment house for prizes distribution is also able to log on to view prizes waiting to be delivered. Bespoke reports were also sent to all European Areas Sales Managers for them to monitor participation by their customer’s right down to the individual sales person.

Results
TaylorMadeSmooth operation of SMS campaign across 8 European countries.

‘’Putting together a Pan European sales scheme for an organisation such as TaylorMade-adidas Golf has always been a challenge. Mobile has allowed us to run a pan European incentive promotion with hassle free administration. We have been able to offer our customers an exciting way to reward and motivate their shop floor staff – which ultimately makes TaylorMade-adidas Golf the sales person’s recommendation. Sponge delivered a practical and effective solution to a logistical problem; they have been professional and efficient at every step of the way and seamless support across our 8 European territories,’’ says Matt Johnson, European Marketing Manager, TMaG

About NeoMedia Technologies
NeoMedia Technologies, Inc (www.neom.com) is the worldwide leader in Mobile Marketing.  Across our leading-edge mobile services providers, over 4 billion on-pack mobile marketing promotions have been enabled, including the largest-ever mobile campaigns. Today, mobile campaigns ranging from SMS/text campaigns to barcode-enabled campaigns can be launched and supported by a combination of applications, technology, and creative services. Our R&D efforts are at the forefront of the industry, creating next generation code-reading capabilities, visual matching, and mobile couponing technology solutions, as well as the world’s most creative, effective and fun mobile campaigns.  NeoMedia holds 27 patents with coverage in 14 countries.

Our global solutions include: PaperClick (www.PaperClick.com), 12Snap (www.12snap.com) Gavitec (www.gavitec.com), Mobot (www.mobot.com), Sponge (www.spongegroup.com) and HipCricket (www.hipcricket.com).<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />