Brand:
Ulker Golf

Campaign Name: Mobile Sweepstakes Promotion Campaign for Ulker Golf

Company:  Turkcell & Aradiom

Objectives:

§          To undertake a mobile sweepstakes campaign for the Golf ice-cream brand of Ulker company which is Turkey’s largest Food company.

§          A mobile campaign that is simple and fun for the end-user.

 

Target Segment:

§          Especially young ice cream consumers

Media Channels:

§          TV, FM Radio Stations, Newspapers, POP (wobblers, stickers, posters etc.)

 

Results:

§          The campaign has been very successful and garnered high consumer interest and participation.

Case Study Type(s):