Brand: Kellogg’s Campaign Review 2004

Company: ipsh!

Timeframe:
Launched July 1st

Mechanics:
Direct traffic to the Kellogg’s web site where users can sign up via email or SMS to enter the Cingular phone sweepstake. Users get a confirmation sms, followed several days later by a quiz question, which they can respond to, via sms, and enter for a chance to win a mobile phone, and many other prizes.

2004 Results:
12474 SMS opt-ins
13096 SMS to Start playing (5 day lag)
6543   SMS to confirm answers
28059 Email opt-ins

Case Study Type(s):