With more than 15 years in advertising, Tuomas has been at the forefront of digital marketing since the late 1990's. Starting out as a developer, he quickly moved into management roles, and has a stellar understanding of digital technologies, digital marketing strategy, business development and management.

As President, Asia, Tuomas oversees TBWA’s Digital Arts Network and drives innovation, technology, and digital capabilities for TBWA across Asia. He also manages social business for MasterCard across Asia-Pacific.

Previously, Tuomas was the Head of Digital Arts Network in Singapore. During his leadership, DAN Singapore has been consecutively recognized as one of the leading digital agencies in South East Asia.

Tuomas is a regular speaker at various digital industry events such as ad:tech, Spikes Asia, MMA, Mobile Interactive, SES, Google Squared, and Google's Think Agency. He also lectures for MBA programs at universities, such as SMU, NUS, and INSEAD, on various topics around digital marketing.

Before joining TBWA, Tuomas was the Managing Director and Partner of digital production agency, !NOOB, who he lead from a startup to Finland’s Digital Agency of the Year in just three years. He also helped lead DAN Singapore to Campaign Asia and Marketing Interactive ‘Digital Agency of the Year’ honors from 2012 to 2015.

Tuomas is also a startup advisor, mentor, and angel investor for early stage technology startups.