As the Managing Director of Xaxis China, Mickey is responsible for leading Xaxis operations and overseeing the expansion of programmatic offerings in the Chinese market.

Since joining GroupM in 2012, Mickey has been at the helm of GroupM's award-winning search team in China and played a vital role in launching GroupM E-commerce. This unit focused on providing E-commerce consultancy to over 30 clients, including GSK, Pfizer, Danone and etc.

Prior to join GroupM, Mickey led award-winning sales teams at Baidu and Google respectively, providing integrated search-marketing solutions for direct response clients in retail, travel, education, gaming and other Internet service industries. She also set a record revenue achievement and established strategic development and service for major accounts.

Mickey started her career at eBay in 2003 as a digital marketing analyst, responsible for all marketing related data mining and data driven business optimization.

With more than 12 years' digital advertising experience on the agency, client and publisher sides, Mickey's wealth of experience and digital know-how brings deep expertise into the Chinese ad market.