Mads is the Chief Marketing Officer of elevenia.co.id and online marketplace that’s a joint venture between XL Axiata, Indonesia and SK Planet, South Korea where she handles Brand, CRM, Digital, Customer Service, and CRM.

She is a full-blooded digital person who likes working and learning with the digital natives. She has been in digital industry for 16 years and she started her career managing an online community in the Philippines called pinoyexchange.com in 2000. She was the Digital Director of BBDO/Proximity Philippines that handled clients like Pepsi, Nestle, Visa, Citibank, J&J and won multiple local and international awards including a GSMA Mobile Marketing award for execution (Client- Pepsi and Partner – Smart Communications’ Mobile Ads).

She has also spent half of her career in telecommunications companies managing Value-added Services, Prepaid and New Business in 3 different countries – the Philippines, Singapore and Indonesia. Recently, she was recognized as one of the Most Influential CMOs in Asia (2015) by the World Brand Congress.

During her offline days, she enjoys traveling, doing sports and reading graphic novels.