Ian is a veteran in digital advertising with over 19 years experience including over 13 years in Search marketing. Ian started work at Google over 12 years ago and has been responsible for several European sales teams and global initiatives. Highlights include running the most sophisticated vertical globally, Building the EMEA Mobile Ad Sales team in 2010, and the Social Ad Sales Team in 2012. Ian now runs the Performance Sales Strategy & Product teams for EMEA where he is responsible for monetisation, product development and sales for all of Google’s performance products.