Between La Niña and the Polar Vortex, winter 2022-23 promises to keep things interesting, but marketers don’t need to get caught in the cold unprepared. A recent survey by IBM Watson Advertising shows that 80% of consumers are excited about the arrival of winter weather - which will have a direct impact on their consumption and purchase decisions.
Learn more about what why a rapidly changing winter forecast presents an opportunity for agile marketers, and what you can expect from consumers in the IBM Watson Advertising Winter 2022-23 Seasonal Outlook.