Leveraging Mobile's Safest Channel
The MMA is refreshing this effort and we will make the renewed focus of the committee all about educating the marketers on all aspects of messaging. This guidance should be all encompassing and include text (SMS, MMS) as well as push messaging. The key learning agenda will be to educate marketers on the role and value of integrating mobile messaging components in the mix.
With the renewed focus, the first order of business will be to establish an updated Strategic Framework around the new learning agenda.
Mobile messaging is no longer a standalone as “the mobile strategy” but its success is best demonstrated within the mobile marketing mix, so we are seeking more and ongoing proof points for this story.