Mobile Messaging | Mobile Marketing Association

The MMA is refreshing this effort and will make the renewed focus of the committee about educating the marketers on all aspects of messaging. This guidance should be all encompassing and include text (SMS, MMS), push and may even get into enterprise level programs. The key learning agenda will be to educate marketers on the role and value of integrating mobile messaging components in the mix.

Current Projects

With the renewed focus, the first order of business will be to establish an updated Strategic Framework around the new learning agenda.

Committee Member Companies Include