MMA extends reach into Hong Kong and China region for Hong Kong - April 24, 2002 - The Mobile Marketing Association (MMA), in an increased effort to expand its international presence in the Asia Pacific region has today announced the addition of Daniel Pipala, CEO of IBS Limited as a regional Board member and Chairman of the Privacy Committee for the region. In addition to increasing the MMA's Board membership base, Daniel will be responsible for guiding the organization in establishing standards and guidelines of practice for mobile marketing initiatives across all mobile protocols and mediums in the region. Perry Allison, VP of Strategic Alliances, SkyGo and Co-Chair for the MMA Global said, "After focusing our global expansion efforts in Europe, we are now focused on the Asia Pacific region and welcome the addition of Daniel Pipala to the MMA. It is with the help and support of committed companies like IBS Limited, that we can continue our expansion efforts and continue to drive the development of the Mobile Marketing industry. " Mr. Pipala, CEO of IBS Limited, said, "I am pleased to represent the MMA in this capacity. Asia Pacific continues to see unprecedented growth in mobile media applications and services. This mobile media evolution is creating a number of opportunities for enterprises to communicate directly with their customers like never before. To meet these opportunities effectively, advertisers, agencies and mobile carriers alike will need to adopt a common set of advertising principles, specifically suited for mobile devices and environments that bridge local government established privacy ordinances and overall advertising industry standards of practice. " About IBS LimitedIBS delivers Wireless interactivity to mobile users, revenue generating services to Network Operators, and global deployment of enterprise applications. Through IBS services and technology, carriers, enterprises and content providers are now empowered to reach the global market and deliver information to any mobile device across multiple networks and protocols. This ability enables IBS customers to launch innovative mobile media content campaigns, applications and services in order to meet demand, enhance customer service and earn revenues from the mobile data marketplace. IBS continually sets the standard for wireless messaging initiatives throughout the world through its vast partnership Network. The IBS ME platform is an unparalleled global messaging network that covers over 500 operators in more than 100 countries. IBS has extensive experience in developing and deploying wireless strategies for Fortune 100 clients in the telecommunications and financial services sectors. IBS enterprise customers include IBM, DOW JONES, ASIAN WALL STREET, SIEMENS and INTERACTIVE TELECOM . For more information, please contact IBS at: Mobile/SMS 85290214981, [email protected]. About the MMAThe Mobile Marketing Association is the premier global industry trade association devoted to hand held device manufacturers, carriers & operators, software providers, agencies, marketers & retailers, advertisers and service providers of mobile marketing and advertising. A global organization, the MMA global board of directors consists of the leading companies in the mobile arena, including; AOLMobile, AT&T Wireless (NYSE: AWE), AvantGo, Avesair, Cingular, Comverse (NASDAQ: CMVT), Contra Integrated Inc., D2 Communications, Doubleclick (NASDAQ: DCLK), eBay (NASDAQ: EBAY), Iquity Systems, Logica, Carat Interactive, Microsoft (NASDAQ: MSFT), Mobliss, Motorola (NYSE: MOT), Nextel Communications, Nokia (NYSE: NOK), Ogilvy Interactive, Oracle Mobile, SkyGo, Sprint PCS (NYSE: PCS), Telephia, Weather.com, , Unilever, Verizon (NYSE: VZ), and Vindigo, all directed to the goal of fostering the rapid growth of the mobile advertising industry by establishing voluntary guidelines that address key industry and consumer issues. For more information, visit the MMA website