4INFO is an American corporation specializing in mobile advertising technology providing 1:1 targeting across multiple screens, including PC and laptops, measuring Mobile Ads’ impact all the way to the cash register.
This company started out by building SMS advertising. 4INFO invested in solutions aimed at mobile display and app advertising. The company now offers the AdHaven targeted mobile advertising platform that includes a mobile advertising server, an audience and data management platform, and an analytics platform for targeting in the mobile advertising industry; and AdHaven Bullseye, which provides tools for precision targeting and measurement of customers. The company also provides AdHaven Audience Network, which includes a network of Web properties and applications to offer a suite of mobile advertising units in mobile Web, text messaging, mobile applications, video, and media. It enables publishers and application developers to sell and manage their mobile inventory. In addition, the company provides mobile Web advertising, SMS publishing, advertising insertion, mobile marketing, and ad serving solutions.
4INFO’s proprietary patent-pending mobile technology has tied 152 million mobile devices to 101 million U.S. households. AdHaven Bullseye facilitates 1-to-1 consumer targeting by anonymously matching mobile device data to household-level purchase data, providing the ability to measure actual sales results from mobile ad spending.