Personal and tactile, at once mass-targeted and intimate, mobile is revolutionizing business and marketing, creating new industries and developing unprecedented brand engagement and loyalty. Inextricably woven into the buying journey and consumer lifecycle, mobile creates the most direct and closest connection brands can have with their customers.
But, including mobile as core to your strategy is only a first step. To stay ahead of the competition, brands need to understand how to optimize mobile not only within the marketing mix, but within the mobile mix itself. Join us October 4th (Miami) for this event to learn best practices and insights around the full suite of mobile tools - video, native, location, programmatic, apps, messaging and other - to create your mobile success story.