Effective Entry Insights

This document was created to help entrants with insights to submit an effective entry. If you have any questions, please contact Barbara Parker – barbara.parker[at]mmaglobal[dot]com. Good Luck!
 

New for 2014

New Category: Wearables Impact on Marketing
With the advent of wearable technology we are seeing that the medium has become the product. And since such technology is inherently mobile, the MMA wants to recognize the innovation that brands are bringing to market with these new products and services. Whether it is with rings, bracelets, watches or glasses, we are seeing new and novel ways that wearable technology is becoming part of the overall marketing program for many brands.

New Category: Cross-Screen Advertising
Any campaign designed to create a meaningful and rich consumer connection across all size screens including broadcast, desktop and mobile (phone and/or tablet). Campaign should show how creative was designed and optimized for the screen and mobile should be a core component of the strategy.

New Category: Native Advertising
Any mobile marketing campaign specifically designed for and executed for mobile web or mobile app, that matches both the form and function of the user experience that drives and delivers against a core marketing objective.


Three Ways to Win a Smarties

The SMARTIES Awards is the only global awards program created specifically to recognize best in class mobile work from around the world. Judged equally on creativity, strategy, execution and results, Smarties provides a benchmark for the industry and continues to raise the bar for marketers and their agencies. In addition to the Global Smarties, the MMA is also launching regional programs in EMEA, LATAM and NA and expanding the regional program in APAC as well as opening some local opportunities to win.

Submissions are easy! Select from a combination of global, regional and local options. Increase your chances of winning by entering into multiple regions and/or multiple categories, and save!

Start entering your submissions now and good luck!


SMARTIES Global

Achieve the highest accolades in winning worldwide recognition with a Global Smarties

The Global Smarties celebrate the global achievements of marketers and agencies who are committed to pushing creativity to new heights with mobile. While mobile may be the smallest screen, it provides the ultimate stage for storytelling by moving marketers closer to their consumers than ever before and inviting them to live within the brand story. The coveted Global Smarties will be awarded to the winners on Wednesday, October 1st in Manhattan at a gala culminating the MMA SM2 Innovation Summit during Advertising Week.

Enter your campaign to win Globally, Regionally, and/or at the Country level simultaneously and save. Click here for details.

 

SMARTIES Regional

Be recognized as a regional leader

For the first time ever, you can now be recognized with a Smarties in your region. NEW to the Smarties program is the launch of the EMEA, LATAM and NA awards and with the APAC awards now in their second year.

Each region will celebrate the winners at an awards gala – details to be announced.

Enter your campaign to win Globally, Regionally, and/or at the Country level simultaneously and save. Click here for details.

 

SMARTIES Country

Stand apart from others in your country

Country programs for United Kingdom, South Africa and Turkey are currently available. This is your opportunity to lead the way with excellence in your local country. More countries to come in 2015.

Enter your campaign to win Globally, Regionally, and/or at the Country level simultaneously and save. Click here for details.