As the only mobile marketing global awards program, The Smarties™ strives to find the best campaigns from every corner of the globe. The coveted Smarties™ is judged by an independent global panel of senior brand marketers and advertising agency executives who ensure The Smarties™ recognize the commitment and accomplishments of the world's leading companies and individuals in the burgeoning mobile marketing industry.

Jury Panel

Jury Chair:

Daniel Bonner
Global Chief Creative Officer
United States Donald Chestnut
Chief Experience Officer
United States Mark Egan
Chief Strategy Officer, North America
Maxus Global
United States George S. Felix
Mobile Strategy and Innovation
Procter & Gamble
United States Karie Ford
VIce President, Media
Canada John Gagne
Executive Creative Director
Proximity BBDO
United States Elyssa Gray
Director, Head of Creative and Media, NA Marketing, Global Consumer Marketing & Internet Office (GCMIO)
United States Trisha Habucke
Digital Marketing Manager
Ford Motor Company
United States Jason Levine
Vice President, Marketing Services
Mondelēz International
United States Bethany Mach
Senior Vice President, Global Digital Director
Starcom MediaVest Group
United States Ryan Parkhurst
Strategy Director
Mexico Renato de Paula
Chief Executive Officer
Havas WW Mexico (former EuroRSCG)
United States Cindy Pound
Group Director and Mobile Lead, North America Mobile and Social Platforms Group
Brazil Pedro Del Priore
Chief Executive Officer
Agência Ginga
United States Brandon Rhoten
Vice President, Digital and Social Media
Wendy’s International
United States Shiv Singh
SVP, Global Brand and Marketing Transformation
United States Francie Staub
Director of Digital Marketing
TD Ameritrade
United States Virginia Suliman
Vice President, Digital Design and Development
Hilton Worldwide
United States Rachel Weiss
Vice President, Digital Innovation, Content, and New Business Ventures
L’Oréal USA
United States Ivan Wicksteed
Global Chief Marketing Officer
Old Navy
United States Tatyana Zlotsky
VP, Digital Marketing
American Express

Judging for Global and Regional Awards Smarties is done in two stages:

Phase One – Pre-Screening:  The shortlist is decided by a first round of voting, separately, in each award program (global and regional ). Judges evaluate and score each entry. Each campaign is screened by a minimum of 5 judges. A voting system selects the highest marks given in each category. The four entries with the highest scores become the category finalists for their regional (Global, EMEA, and LATAM).

Live Smarties Judging Around the World

Phase Two judging for the Smarties will be held around the world on one day in August. Live judging will be held in New York, Brazil, London, Singapore and China.

This phase of judging establishes the ranking in each category, which is the basis for the juries' discussions and awarding of Gold, Silver and Bronze. Judges evaluate, discuss and debate the merits of each shortlisted entry to determine the category winners. Judges score each campaign from 1-10. Scores are tabulated, and scores of ___ and above are awarded Gold, Silver and Bronze.

Smarties Jury Panel will make the final selection of winners. If there are no suitable entries, judges may decline to appoint a winner for any category in any given year.
At all marking stages, a judge’s vote will not be counted for any entry submitted by his or her own company(ies) in his or her own country. The decision of the juries in all matters relating to the awarding of prizes will be final and binding.

The selection process for 2014 is now underway. If you have suggestions for potential jury members for 2014, please contact awards[at]mmaglobal[dot]com.

Click here to see the Judge Overview page, where judges give tips to increase your chances of winning a Smarties Award.