For more photos from SM2: Every Moment is Mobile™ 2013, click here.


TV and Film Producer
Media Luminary and Advertising Hall of Fame Inductee
Founder, Host and CEO
Features Editor
Head of Marketing at xAd
Board Member MMA North America & Co-chair of MMA Location Committee
Chief Information Officer
Vice President, Digital Innovation, Content, and New Business Ventures
L’Oréal USA
Former Chief Executive Officer
Maxus North America
Founder, Chairman and Chief Executive Officer
President, Global Marketing and Innovation
Dunkin’ Brands, Inc.
Vice President, Global Marketing Solutions
President and Chief Executive Officer
Association of National Advertisers (ANA)
Chief Executive Officer
Virgin Unite
Executive Editor and Host of "Always On"
Vice President, Digital Design and Development
Hilton Worldwide
Vice President, Global Media and Consumer Engagement
Mondelēz International
Director, Digital Marketing Strategy
Toyota Motor Sales, USA
Senior Digital Marketing Strategist, Digital Platforms
The Coca-Cola Company, North America
Executive Vice President, Global Sales and Marketing
Millennial Media
Director, Head of Creative and Media, NA Marketing, Global Consumer Marketing & Internet Office (GCMIO)
Vice President, Digital and Social Media
Wendy’s International
Chief Marketing Officer
Pega Systems
Vice President, Display Advertising
Chief Executive Officer
Vice President, Media and Digital Marketing
Digital Strategy Director
Saatchi & Saatchi LA
Vine’s Most Creative Animator
Digital Marketing Manager
Ford Motor Company
Chief Marketing Officer
Macy’s, Inc.
Co-Founder, President and Chief Executive Officer
Millennial Media

Mobile has sparked a new world of media in which every object is a medium and every place an opportunity for a message. There is no other platform that is as personal, as pervasive and provides the opportunity for proximity to connect with consumers in the right place and time.

It is time to reimagine marketing with mobile leading the charge. To that end, the MMA, with input from leading brands, launched the industry’s positioning promise:

‘Nothing brings you closer to the consumer’

Given this simple truth, the focus shifts from recognizing the potential of mobile to the opportunities created by closing the knowing v’s doing gap. SM2 will provide marketers the knowledge to effectively allocate resources and establish the right infrastructure to leverage mobile.

Mobile devices have transformed our world—from the way marketers market to the way consumers interact, life as we know it has changed. Every point of consumer connection—awareness, engagement, purchase intent, and the final sale—has been impacted by mobile marketing. In today’s world…

Every Moment is Mobile™

SM2 participants will hear directly from leading marketers experienced in the design, strategy and budgeting of mobile marketing campaigns on how to successfully create mobile moments with your customers during every touch point.

Past Attendees include:

With every swipe and click a consumer is providing breadcrumbs of their likes, dislikes, wants and needs. Mobile brings the data trail to life with every action informing marketers on how to better connect and move closer to consumers than ever before.


Founding Partner

Presenting Partners

Supporting Partner

Gold Partners

Silver Partners

Participating Partners

Marketing Partners