Mobile has sparked a new world of media in which every object is a medium and every place an opportunity for a message. There is no other platform that is as personal, as pervasive and provides the opportunity for proximity to connect with consumers in the right place and time.
It is time to reimagine marketing with mobile leading the charge. To that end, the MMA, with input from leading brands, launched the industry’s positioning promise:
‘Nothing brings you closer to the consumer’
Given this simple truth, the focus shifts from recognizing the potential of mobile to the opportunities created by closing the knowing v’s doing gap. SM2 will provide marketers the knowledge to effectively allocate resources and establish the right infrastructure to leverage mobile.
Mobile devices have transformed our world—from the way marketers market to the way consumers interact, life as we know it has changed. Every point of consumer connection—awareness, engagement, purchase intent, and the final sale—has been impacted by mobile marketing. In today’s world…
Every Moment is Mobile™
SM2 participants will hear directly from leading marketers experienced in the design, strategy and budgeting of mobile marketing campaigns on how to successfully create mobile moments with your customers during every touch point.
With every swipe and click a consumer is providing breadcrumbs of their likes, dislikes, wants and needs. Mobile brings the data trail to life with every action informing marketers on how to better connect and move closer to consumers than ever before.