MMA Webinar Archive

To view an archived webinar from our free MMA webinar series, click on a selected webinar title below. Questions and presentation deck requests can be directed to meetings@mmaglobal.com

Multi-Channel Commerce: Driving Transactions by Engaging Consumers in their World

We live in a multi-screen commercial world. TV, computers, tablets and mobile devices have turned the traditional purchase funnel into a purchase pretzel. Consumers no longer follow the traditional, linear steps to conversion, but now follow a much more circuitous path that jumps spontaneously from screen-to-screen. This new path-to-purchase is highly individualistic, driven by the consumer, and very difficult to predict.

Marketers and advertisers must learn to be omni-present for their consumers by engaging them meaningfully based on the channel AND making that engagement relevant for the other channels.

This webinar will cover how mobile advertising strategies and tactics fit into an effective multi-channel strategy; how to use mobile to strengthen other channels and vice versa, and give forward-looking guidance on the role that mobile will play in commerce.

Live Webinar Date: May 17, 2012 

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Recognizing the Full Potential of QR Codes

Last year was truly a breakthrough year for QR Codes, and many brands are just now realizing the full potential of the technology for millions of Smartphone users. This webinar will explore the newest trends, case studies, and tools that enable you to offer a more intelligent & personalized user experience that will keep consumers coming back for more. Come learn from the experts that power campaigns for some of the largest brands in the world.

Live Webinar Date: May 15, 2012

Mobilized Marketing: Driving Sales, Engagement and Loyalty Through Mobile Devices

Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In a webinar with Michael Becker, the Mobile Marketing Association’s North American Managing Director, Hasen breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Hasen and Becker will discuss field-tested guidance from the experiences of brands such as CNN, MillerCoors, Macy’s, Intuit, and ESPN. The webinar will prepare you to:

  • Integrate mobile into your marketing programs and effectively measure it
  • Make your existing marketing spends work harder
  • Determine which mobile tactics are keepers and which are not

Live Webinar Date: May 3, 2012

The Rise to Prominence of the Mobile Channel – and Mobile’s Additive Impact Across the Media Landscape 

Today’s media environment is evolving rapidly, with dramatic growth in consumption from smartphones, tablets and other connected devices. Join us as we explore the latest trends in mobile usage behaviors and technology adoption, and review recent mobile marketing case studies as we evaluate how the mobile channel is presenting new opportunities  for other media and marketing channels. Key discussion points will include:

  • The current mobile environment, including device adoption trends and consumption behaviors
  • The growing mobile marketing opportunity across a variety of mobile channels, including web, app, video, QR codes and SMS
  • The mobile channel as connective tissue and a catalyst for other media channels
  • The mobile channel as a game changer for existing content and marketing paths 

Live Webinar Date: April 17, 2012

MMA APAC WEBINAR: Smartphone Growth And The Adoption Of LBS in India

India is host to an abundance of dynamic landscapes to navigate, and an increasingly mobile population that craves information and engagement. Smartphone sales in India rose by 87% in 2011 over the previous year1, and the tens of millions of smartphone subscribers in the region use their devices an average of 2.5 hours each day2. Of this, communication (voice and text) accounts for only 28% of usage2. More than ever, these smartphone subscribers need LBS solutions that make it easier to create meaningful and relevant connections to the goods, services or genuine experiences they need. The fast-growing LBS market in India has never been more robust, and continues to grow rapidly.

Poynt is a leader in the LBS and advertising space in India, and its India-specific mobile application – times. Poynt offers its users a unified, actionable and intuitive search experience. Our user growth in India is staggering. Since its inception in October 2011, the times Poynt user base has grown to almost half the size of the Poynt user base in the UK – a market that Poynt has occupied since 2010. Additionally, as a response to an initial advertising campaign in Late February 2012, times Poynt saw an immediate 60% increase in both new downloads and Event/Nightlife searches.

1 http://expressbuzz.com/finance/low-cost-smartphones-whet-indian-appetite/369396.html

2 http://www.nielsen.com/in/en/news-insights/press-room/2011/indian-smartphone-users.html

Live Webinar Date: April 10, 2012
Webinar Sponsor:

 

 

Mobile Dependence Day: Five Ways Marketers Can Embrace Consumer Mobile Dependence

There’s no doubt about it—smartphones are powerful, addictive, and have a dramatic impact on consumers’ online behavior. But what’s the best way to reach mobile consumers, and how can marketers position themselves to take advantage of the smartphone revolution?

The latest research for ExactTarget examines:

  • The growth of the mobile market
  • The significance of “Mobile Dependence Day”
  • The impact of smartphone dependence on purchasing behavior across media 

In this webinar, we'll review the findings of ExactTarget's research and the five ways you can embrace key trends to successfully engage your customers through, and with, mobile.

Live Webinar Date: February 16, 2012
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Embracing MMA's Universal Mobile Ad Package Standards: Benefits and Where We Go From Here

The MMA Universal Mobile Ad Package v.2.0 is a set of 6 ad unit sizes that take the guesswork out of planning and buying advertising for mobile phones. With UMAP v.2.0 the MMA is able to identify the ad unit sizes that can run virtually anywhere around the globe, on either smartphones or feature phones. Creative and media agencies benefit from this because they can more readily include mobile in their media plans. Publishers and ad networks also benefit because it removes some of the friction that exists when many sellers offer ad sizes only a fraction different than others. Moderator: Michael Becker, Managing Director, North America, Mobile Marketing Association Speakers: Anne Frisbie, VP & Managing Director, North America, InMobi Scott Jensen, Vice President, Digital Products/Apps, The Weather Channel Leo Scullin, Global Industry Initiatives, Mobile Marketing Association Space is limited, reserve your spot today!

Live Webinar Date: January 19th, 2012

How Newspapers Can Optimize Traffic and Revenue with Mobile, Part 2: A Look at Mobile Apps

With U.S. smartphone penetration hitting 40% and tablet ownership expected to exceed 40 million by the end of 2012, the opportunities for reaching users through mobile apps are substantial. But research also shows app abandon rates are very high. How to best engage users in your mobile apps, drive usage and deliver that audience to advertisers? In this joint MMA/NAA Webinar, mobile industry experts will offer five critical steps for optimizing your usage and revenue on mobile apps.

Live Webinar Date: December 13, 2011
Webinar Sponsor:


 

Thinking Human: How to Optimize and Sustain Consumer Engagement

We need to remember to "think human" when it comes to mobile marketing. In today's world of mass marketing overload getting a potential customer's attention is a scarce resource. You need to focus not only on getting the opt-in, but also how to sustain consumer engagement. This should not be done simply with algorithms and technology, it requires a human touch to demonstrate very quickly that what you are offering – your content – is worth paying attention to. This discussion will illustrate best practices for "thinking human."

Live Webinar Date: December 6, 2011
Webinar Sponsor:

Marketing Mobile Applications

A great mobile app starts with a good concept, but making that concept a reality is a complex process. Native mobile applications present brand owners with an unprecedented opportunity to connect with their customers – yet most are used a handful of times before they are forgotten or deleted altogether. In order to stake their claim on the most valuable real estate in the world – smartphone and tablet desktops – brands needs to fully understand the mobile application lifecycle and the steps that produce an app that is frequently downloaded and frequently used.

iCrossing's Mobile VP, Rachel Pasqua, takes attendees through the phases of the mobile app lifecycle including the essential pre-launch content planning and development phases and the essential post-launch combination of Bought, Earned and Owned media that ensures optimal app store search visibility and downloads. Attendees will learn tried and true techniques for developing truly engaging mobile apps as well as valuable techniques for driving discoverability and achieving a competitive rank in the increasingly complex mobile app ecosystem.

Live Webinar Date: December 1, 2011
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How Newspapers Can Optimize Traffic and Revenue with Mobile - Part 1: A Look at Mobile Web

While many newspapers are seeing substantial audience growth on their mobile Web sites, it still represents a small percentage of overall digital audience. More significant, revenue is growth is not keeping pace with traffic growth. In this joint MMA/NAA Webinar, mobile industry experts will offer five critical steps for optimizing your traffic and revenue on mobile web sites.

Live Webinar Date: November 9, 2011
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Mobile Barcode Marketing – From A to Z

Mobile Barcodes (more specifically; QR Codes) have started to pop up everywhere. We see them appearing in magazines & catalogs, on outdoor signage, on packaged goods, on billboards, and even as artwork. Given the increasing adoption of Smartphones and rapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle with near infinite opportunities. Unfortunately, far too many Marketers utilizing Mobile Barcodes are sacrificing its true potential – merely using them to direct consumers to an existing website. Although the technology does in fact present an efficient way to access websites, there is significantly more value attainable with effective implementation.

This webinar will offer a comprehensive understanding of available opportunities by exploring a wide range of relevant services, practices, and techniques. Attendees will learn that marketing with Mobile Barcodes is about more than simply delivering a message, it’s about creating an end-to-end Mobile experience for consumers. You can expect to walk away with an elevated appreciation for barcode integration, websites & content mobilization, and the ability to achieve maximum revenue with mobile payment solutions and mCommerce.

Live Webinar Date: November 3, 2011
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Mobile Relationship Management: Strategies For Weaving Mobile Throughout the Customer Lifecycle

If you’re executing your mobile initiatives in a silo that’s disconnected from your overall marketing strategy, then you’re not taking advantage of the true power of mobile marketing. Launching an iPhone app or a mobile web page does not equal a mobile strategy. Instead, successful mobile marketers need to take a more holistic approach to designing a mobile strategy – one that’s tightly aligned with their brand’s broader marketing objectives and mapped to their customer journey.

Using real-world case studies and engaging Q&A discussion, leading brand marketers will share their experiences, best practices and future predictions for how to effectively integrate smart mobile touch points throughout the customer lifecycle to deepen engagement and drive return.

Live Webinar Date: October 20, 2011
Webinar Sponsor:

What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector

Looking to drive sales in-store via mobile marketing? In order to do so and generate higher-than-industry-average results from mobile campaigns, context is key.

Contextual relevance means getting the right ad – search, display or messaging – in front of the right user and connecting all the dots so that marketing dollars spent lead to ROI in terms of sales. Automotive brands really understand this mantra and are incorporating hyperlocal advertising, since consumers’ location is most indicative of what they are doing or plan to do. Sponsored by Poynt, this hour-long free webinar will offer expert advice how retailers can learn from the automotive industry’s use of hyperlocal advertising and put it to use as a means of driving sales in-store.

Live Webinar Date: October 27, 2011
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The Relevancy Group Marketer Survey Results: State of the Mobile Marketing Industry

According to eMarketer, mobile ad spending is predicted to reach 1 billion dollars in 2011. Impressive as these figures might be, there is the potential for even more growth. Given the explosive adoption of smart phones, marketers now have a tremendous opportunity to increase their mobile spend even further and speak to consumers no matter where they are – iPhones, iPads and Android devices. In July 2011, The Relevancy Group conducted a survey of mobile marketers from top mobile brands to inquire about the challenges and opportunities present in mobile marketing today.

Live Webinar Date: October 6, 2011
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Future of Mobile Marketing is Contextual Relevance: Exploring Mobile Local Search

What are the opportunities for marketers? How are brands connecting with consumers?

The future of mobile marketing depends on taking advantage of context. In this webinar Poynt will explain what it means to launch contextually relevant mobile campaigns. Poynt will discuss how brands and marketers can use context to connect directly with consumers and provide specific examples on how these campaigns can generate higher than industry average results.

Live Webinar Date: September 28, 2011
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Privacy Fundamentals for Mobile—What You Need to Know To Successfully Navigate the Landscape

Join leaders of the MMA, TRUSTe, and the Future of Privacy Forum to learn how you can navigate the legal and policy challenges facing the mobile advertising ecosysytem.

Live Webinar Date: September 22, 2011
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Engaging Consumers with Rich Media for Mobile

In this webinar, you'll experience top-performing Celtra powered rich media ad campaigns and get a first look at how leading brands are reaching consumers in the complex mobile world by providing a rich full screen and an interactive brand experience. If you are interested in a detailed view into the strategy and process of creating compelling rich media mobile ads for mobile, don't miss this webinar.

Live Webinar Date: September 8, 2011
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Ensuring Relevant Consumer Engagement in Canada & Beyond - How Open APIs are Changing the Mobile Marketing Landscape

The mobile landscape is changing. Today, Canada supports over 25.3 million mobile connections; a number that is expected to reach 28 million by 2012 (IEMR 2011). Mobile carriers, like Rogers Communications, are starting to expose network data via mobile cloud services in order to enable rich, relevant and targeted engagements with consumers.

At this webinar, you'll learn how to tap into location, device type, data plan, subscriber profile, billing and related value added carrier services. These services are made available through standard application interfaces to streamline mobile solution development.

Join Neustar and Rogers and gain an understanding of how the latest industry innovations of mobile cloud computing and access to carrier APIs can drive these relevant consumer engagements.

Live Webinar Date: August 25, 2011
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Make Marketing Campaigns Shine with 2D Barcodes

You see them everywhere – magazines, signage…even packaging. How do you launch a successful 2D barcode campaign, and what do consumers think? Key takeaways will include:

  • How and when to use 2D barcodes in campaigns
  • How 2D barcodes boost engagement and measure success
  • Examples of successful 2D barcode campaigns
  • Best practices for successful 2D barcode implementation

This webinar will help you enhance your marketing strategy and engage consumers with compelling advertising content.

Live Webinar Date: July 14, 2011
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