More people now access the Internet on mobile than via the PC, and usage of smartphones and tablets is through the roof. Yet mobile ad spending still lags behind other media. Although many brands are still ambivalent, smart brands are starting to embrace mobile advertising, and the very smartest ones are finding it to be a source of significant competitive advantage. Why? Because mobile is so personal, it is now possible to target an audience with unheard of precision. Learn how smart marketers are tapping into users' purchase intent by targeting based on their interests and achieving game-changing engagement rates along the way.
Join Pinsight Media’s Evan Conway, VP, Monetization & Strategy, and Josh Sitzer, Director, Marketing & Sales, to learn how to:
- Find customers who are most likely to buy
- Access an extremely granular audience
- Get specific offers in front of the right customer
- Drive only desired impressions
- Streamline your media buying process
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association