Protecting the privacy rights of users and continuing to deliver transparency and control is critical to any business. When privacy is breached, this not only affects business operations but more importantly, your end-users and their trust in you.
As a marketing professional, its known that protecting customer data can be costly. Yet the risks of privacy breaches can be even costlier on account of regulatory fines, remediation costs and damage to your company’s reputation. If customer data is leaked or exposed to unauthorized third parties across your digital properties, there could also be monetary risks in the form of lost revenue.
Join Danielle Jennings, Director of Product Marketing at TRUSTe, and Matthew Zilli, Senior Product Marketing Manager at Marketo as they share insightful tips and tools to help you understand what needs to remain private and why. They will provide a framework for measuring the effectiveness of your information privacy program as well as how businesses can and should remain informed on their web tracking activity.
Attend this webcast and learn:
- How Marketo has built a privacy strategy and program, further driving customer trust and loyalty.
- About the latest scanning technologies that allow you to be empowered with decision-making data.
- How to comply with the ever-evolving global regulations such as the EU Cookie Directive.
Attend this webcast to receive a complimentary 100-Webpage scan, and gain insight on potential unauthorized third-party trackers which could be adversely affecting web performance impacting SEO rankings.
Michael Becker, Managing Director, North America, MMA
Danielle Jennings, Director of Product Marketing, TRUSTe
Matthew Zilli, Senior Product Marketing Manager, Marketo