In an increasingly fast paced, hyper connected world, marketers and brands are confronted with a seismic shift in consumer behavior. Everywhere consumers devote more and more time to their mobiles phones. Mobiles are personal, portable and pedestrian. They are with us 24/7 everywhere and are indisputably the first screen!
To stay in the game, companies need to realize the true potential of mobile. So they can adapt to consumer needs and requirements to retain their interest and ensure loyalty. Mobile marketing is the answer which effectively generates a higher ROI than other channels.
Discover Best Practice rules to successful mobile marketing and how Smarter Mobile Marketing with dedicated team of experts paves the way to a smarter business in the new digital age!
Chris Babayode, Managing Director - EMEA, Mobile Marketing Association