How much would you spend on a new pair of feet in your store?
As the industry closes the gap between physical and digital consumer behavior, digital ads and TV spots are driving people to take real-world actions in a measurable way.
PlaceIQ's Enterprise Place Visit Rate is becoming a trusted currency for this measurement and enabling some of the world's largest brands and agencies to use abundant data to tackle their business goals in whatever way they see fit. Join the MMA and PlaceIQ for a webinar with answers to questions like:
- How can location data and analytics be used beyond media buys?
- What makes foot traffic the most compelling metric for measuring ad effectiveness?
- How do observed and panel-based methodologies differ and why is that important?