MMA Free Webinar Series

Thursday, October 8, 2015 - 11:00am to 12:00pm EDT

Mobile Campaigns: Secrets to Delivering Superior Conversions

Advertisers and agencies expect better performance in mobile campaigns compared to other channels, however few mobile campaigns achieve their true potential on converting a relevant audience in significant volumes with comparatively minimal acquisition costs.

To unlock the true advantage of mobile over other digital channels, a campaign must natively extend peer to peer recommendations - a combination of viral programming with an underlying social graph that persists the map of connected users and their shared interests relative to products being promoted in the campaign.

The key insights behind superior conversions in mobile campaigns for mobile marketers

  1. Delivering superior conversions: mobile naturally extends viral and social behavior - your campaign management solution needs to deliver viral growth by harnessing the mobile social graph of initial/seed conversions
  2. Reducing acquisition costs: peer recommendations extend the breadth of your campaign and thereby reducing the total cost of acquisition while simultaneously increasing target relevance based on trusted and mobile native recommendations that are inherently social
  3. Improving the viral coefficient via cross-channel campaign management: Mobile peer recommendations use channels that are most accessible to the connected parties, i.e. mobile users are selective in the means (channel) they communicate, share and recommend information with others, i.e. they use the most likely means by which they typically reach their peers
  4. Improving audience relevance:  persisting the mobile social graph within your campaign management solution enhances opportunities for machine-generated social recommendations of the same calibre as direct peer recommendations
  5. Integrating campaign-native social recommendations into the analytics stream: ensuring accurate attribution for “secondary” social conversions enables real-time measurement of the viral coefficient and cycle time. This is essential to minimizing acquisition costs by transitioning campaign traffic from external seed sources to recommendations from the mobile social graph, with the result of a superior conversion rate and a high-retention segment of the target audience

Chris Babayode, Managing Director - EMEA , Mobile Marketing Association


Ehizogie Binitie
Chief Technology Officer
Pradeep Rao Padala
SVP, Business Development


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Tuesday, October 13, 2015 - 2:00pm to 3:00pm EDT

To App or Not to App: Strategies and Tactics to Make Your App a Success

As the mobile consumer experience continues to grow and more apps are downloaded, then abandoned by the user, it's more important than ever that retailers have a compelling strategy for building and maintaining an app.

Join Silverpop Retail Segment Director Stephen Dumas and Director of Product Marketing Ben Kaplan as they share top strategies and tactics retailers can use to create a successful and sustainable app as part of their marketing framework. You’ll learn how to:

  • Use journey mapping to identify areas for app engagement
  • Deliver a value-add mobile app experience
  • Integrate your app into your broader marketing efforts
  • Retain a higher percentage of mobile app users


Stephen Dumas
Retail Segment Director
Silverpop, an IBM Company
Ben Kaplan
Director of Product Marketing, Mobile
Silverpop, an IBM Company


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Thursday, October 15, 2015 - 2:00pm to 3:00pm EDT

Mobile Wallets: The Next Big Mobile Channel

Apple Pay, Android Pay and Samsung Pay are changing how we interact with our phone by implementing mobile wallets with features that go beyond storing credit card information.  We are now able to store, save, share coupons, boarding passes and rewards.

Join us for this webinar to learn how mobile wallet is a simple to implement, highly effective way for business to interact with their clients.  We will share the latest data and best practices on sustaining mobile engagement through digital wallets, and innovative use cases from B2C and B2B companies that go beyond mobile payment.

You'll learn:

  • About the mobile wallet opportunity
  • How to turn mobile wallets into an on-going mobile engagement channel
  • How to use mobile wallets to drive higher efficiencies and lower your marketing cost
  • How brands can get started with mobile wallet, even without an app


Stephanie Capretto
Digital Strategist
Urban Airship


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Thursday, October 22, 2015 - 2:00pm to 3:00pm EDT

While Reindeer Are on Rooftops, You're Top-Of-Mind with Cross-Device Messaging to Holiday Shoppers

A holistic view of consumer experiences across devices is the key to success this holiday season. Consumers no longer think in terms of channels, they expect a seamless experience whether shopping via a website, mobile device, or app. Leveraging real-time insights and personalized cross-channel engagement metrics to develop innovative marketing strategies will separate the strong campaigns from the weak. Join us as we discuss best practices and the latest trends for reaching the coveted holiday shopper across devices.

Takeaways for cross-device marketing to holiday shoppers:

  • Focus on the customer experience: Consumers score the average retailer’s understanding of them lower than the marketers themselves. It’s important to bridge that gap with actual data and consumer understanding.
  • Think omnichannel: Consumers no longer think in terms of channels, they expect a seamless experience whether shopping via a website, mobile device, or app.
  • Increase Engagement and Inspire: Fight decreasing engagement numbers with tips and trends for reaching holiday shoppers in a meaningful way that inspires gift giving actions.


Kathleen Comer
GM of Client Services
The Trade Desk


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Wednesday, November 4, 2015 - 2:00pm to 3:00pm EST

Success on Mobile: A Comprehensive Approach to Delivering ROI on Your Mobile Investment

The mobile app is taking over the world. But in a crowded mobile landscape, how can you deliver ROI on your mobile strategy? Too many organizations find themselves investing large amounts of time and money in app strategy and development, only to find it difficult to acquire and retain the mobile users that they need to succeed.

This session will look in detail at making it happen. We start with acquisition, and take a detailed look at strategies and tactics that can help bring mobile users to the party at the right price. We'll then go deep with practical examples of retention and engagement campaigns that help keep users in the app and the app on the home screen. It all adds up to real success on mobile - and revenues to match.


Tom Farrell
Director of Marketing
Dennis Mink
VP Marketing


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