MMA Free Webinar Series

Thursday, April 30, 2015 - 2:00pm to 3:00pm EDT

The Rise of Native Mobile Advertising

Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year. Year over Year, it’s expected to grow 34% through 2018. With big name publishers like Forbes, The Atlantic and New York Times actively getting into the game, every brand and agency should be looking to create, and improve, their native content strategy. 

David Segura, co-founder of industry leading native video advertising company Giant Media, will offer best practices and best execution on native ads. Segura will draw from his experience with working with clients such as Bank of America, Dollar Shave Club, Honda, Red Bull and Macy's.

This webinar will explore the latest in native mobile advertising. In it we’ll cover:

  • How to implement a native strategy
  • Deciding on the ideal content for a native ad
  • The best ways to measure native content campaigns
  • How to create a more optimal customer experience

This webinar is perfect for media and creative agencies, as well as Fortune 1000 or fast-growth brands.

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association




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Thursday, May 14, 2015 - 2:00pm to 3:00pm EDT

Optimal Allocation to Mobile is in the Double Digits! How the MMA’s SMoX Study results changes the marketing landscape forever

The MMA's groundbreaking SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits! Not just from their digital budgets, but from their ENTIRE marketing budgets!

This first webinar in our SMoX Webinar series will share in-market campaign data and insights from MasterCard, AT&T, The Coca-Cola Company and Walmart from the MMA’s SMoX Study. This webinar is about action. It’s about how brand budgets should be re-allocated to optimize mobile within their marketing mix to drive increased ROI (without spending any additional budget). 

To be revealed during the webinar, additional irrefutable insights into:

  • The performance and attribution of video, audio, location and other mobile vehicles
  • The importance of multiple creative executions for increased campaign impact
  • How to leverage the new way of dynamic marketing from "aim and pray" to "control and know"

As the Global Trade Group representing the Mobile Industry, we are thrilled to be able to share this data and insights with you. This is the most important research ever undertaken for the mobile industry and creates a pivotal moment.

Vassilis Bakopoulos, Head of Industry Research, Mobile Marketing Association




Wednesday, May 20, 2015 - 2:00pm to 3:00pm EDT

Creating a Mobile-Friendly Customer Journey

Smartphones and tablets may be the primary (and sometimes only) way your audience is learning about your brand and moving through the customer journey, but does your marketing reflect this new mobile reality? Savvy marketers are taking the time to think through their entire mobile user journey — from first touch all the way through consideration to purchase.

In this webinar, Silverpop’s Ben Kaplan and Whereoware’s Teya Tuccio-Flick will walk through best practices and real-life examples for taking a mobile-focused approach to your marketing. They’ll also share a checklist to help you jump-start your mobile customer journey. You’ll learn how to:

  • Incorporate the entire mobile customer journey in your marketing
  • Optimize your email, website and landing pages for mobile
  • Create content that reflects the mobile experience
  • Use mobile and Web push notifications to engage mobile users


Leo Scullin, Global Industry Initiatives, Mobile Marketing Association



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