MMA Free Webinar Series

Thursday, May 31st: 11am - 12pm PST / 2pm - 3pm EST 

Reaching the Right Audience Through Mobile Social Media

Looking to capture the right audience with the right message at the right time on Mobile? This webinar presented by airG, one of the world’s largest mobile social media products, offers an in-depth look into the Mobile Social Media and its audience engagement with mobile advertising. In this session you will get a better understanding of the mobile social media audience and how to reach your core audience, learn from current success stories of brands integrating mobile social media in their media mix, and how you can start launching your brand’s campaign today!

Moderator:
Michael Becker, Managing Director, North America, MMA

Speakers:
Dejan Mirkovic, VP Mobile Marketing and Corp Development, airG
Omar Kaywan, Mobile Marketing Manager, airG

Space is limited, reserve your spot today!

Webinar Sponsor:

Thursday, June 6th: 11am - 12pm PST / 2pm - 3pm EST

Leveraging Mobile's Cross-Channel Power to Drive Store Analytics, Traffic, Engagement and Commerce

Currently more than 90% of multi-channel retail sales come from within the store. This revenue base is now under attack by the proliferation of smartphones and comparative shopping apps used within the store by consumers who want the best experience and price. In this upcoming webinar, guest speaker Julie Ask of Forrester Research and Eric Newman of Digby will discuss this opportunity and share insights into how a retail branded rich app can change the game in the retail store by enabling retailers to engage with their customers like never before. Specific initiatives to be covered, that can be driven directly through the retailer’s branded rich app, include:

  • Driving store traffic by geofencing locations and sending promotional offers through push notifications and rich messages
  • Engaging with consumers in the store through check-ins, bar code scans, promotions, and relevant offers
  • Enabling mobile commerce for in the store or on the go
  • Providing web-style analytics to the physical retail store like never before 

With the tips and tactics shared by Ask and Newman, retailers will be able to achieve their strategic multi-channel goals through the implementation of best-in-class mobile applications.

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association 

Speakers:
Julie Ask, Vice President, Principal Analyst serving eBusiness & Channel Strategy Professionals, Forrester
Eric Newman, VP of Products, Digby

Space is limited, reserve your spot today!

Webinar Sponsor:

 

Tuesday, June 12th: 8pm - 9pm PST * Wednesday, June 13th: 11am - 12pm SGT

MMA APAC WEBINAR: Small Screen, Big Opportunity - Google Rich Media Design for Mobile

Rich media experiences enable mobile applications and browsers to provide deeply engaging user experiences that go beyond displaying text, static and animated graphics or video. Join this free webinar to unleash the full potential of rich media in your mobile experience!

Moderators:
Michael Becker, Managing Director, North America, MMA
Rohit Dadwal, Managing Director, APAC, MMA

Speaker:
Jason Morse, Product Manager, Google

Space is limited, reserve your spot today!

Webinar Sponsor:

Tuesday, June 17th: 8pm - 9pm PST * Wednesday, June 18th: 11am - 12pm SGT

Respecting Consumer Privacy, Permissions and Preferences

Advertising as we know it is dead as consumers tune out from broadcast messages bombarding them. You’ve heard it all, but how do you best respect and utilise consumer privacy, permissions and preferences? Join this free webinar to learn from best practices for opt-in and opt-out, as well as targeted yet permission based marketing and advertising.

Moderator:
Rohit Dadwal, Managing Director, APAC

Space is limited, reserve your spot today!

Thursday, July 26th: 11am - 12pm PST / 2pm - 3pm EST

BabyCenter 2012 American Media Mom Report

In the newest edition of their industry leading 21st Century Mom® Insights Series, BabyCenter, together with Nielsen, introduces The 2012 American Media Mom Report – an exploration of how the media habits of today’s moms are changing the rules for marketers.

Motherhood significantly impacts how women use media, and The 2012 American Media Mom Report examines how this critical audience segment – with over $2 trillion in spending power – is blending traditional and digital formats in new ways.

Topics include:

  • Media shifting
  • Device adoption
  • Time spent across media platforms
  • Social usage
  • Mobile growth

Before engaging Mom, marketers need to be aware of the changing dynamics affecting her media choices, and plan accordingly.

Moderator:
Michael Becker, Managing Director, North America, MMA

Speaker:
Inna Kern, VP, Global Sales Marketing, BabyCenter, LLC

Space is limited, reserve your spot today!