MMA Free Webinar Series

Tuesday, July 28, 2015 - 2:00pm to 3:00pm EDT

The App Secret - How To Succeed Where So Many Fail

Brands are under pressure to extend value to mobile, and whilst the rewards are great, many fail along the way. In this session you will learn how to generate the most value from a branded app and get a clear understanding of the pitfalls along the way  - and how to avoid them! We will discuss strong app design, how to create a plan for acquiring users, and the ways in which you can build relationships with those users and thus deliver long-term value. The end result is a transformed business with mobile at its heart.

Key Takeaways

  • The mobile opportunity - it's greater than you think
  • When to engage customers on mobile 
  • How to connect mobile to a comprehensive marketing plan
  • How to show the value of a branded mobile app to a client
  • The lessons to take away from apps that fail


Meredith Tretiak
Director of Product Marketing
Tom Farrell
Director of Marketing


Webinar Sponsor:

Wednesday, August 5, 2015 - 2:00pm to 3:00pm EDT

FCC Proposes New TCPA Laws - What Every Retailer Needs to Know About The Telephone Consumer Protection Act

Retailers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA).  Over the last few years, the cost of non-compliance has risen dramatically due to the rapid increase in the amount of litigation around TCPA and the very large settlements associated with class action litigation.

In addition, on June 18 the FCC issued new requirements for those engaged in text and telemarketing.  What do these new rulings mean to your company? Is your company at risk when making automated outbound calls or sending texts? Is your company taking the right steps to mitigate TCPA risks?  Get the answers to these questions and more in this webinar from Neustar, the source for authoritative, real time consumer contact information.

Hear from industry experts, including FTC veteran and Neustar’s Chief Privacy Officer, Becky Burr, on the current regulatory landscape. In addition, Neustar’s Adam Russell will discuss how authoritative consumer intelligence is helping to mitigate risk while also driving operational efficiencies.

Attendees will learn:

  • What retailers need to know about the FCC’s new regulations under TCPA
  • What are the best practices for mitigating TCPA compliance risk
  • Why verifying consumer data is critical to both risk mitigation and operational efforts
  • How the constant change in consumer data requires the most extensive, up-to-date and accurate data

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association


Becky Burr
Chief Privacy Officer and Deputy General Counsel
Adam Russell
Executive Director, Compliance Risk and Fraud
Tom Nowaczyk
Senior Manager


Webinar Sponsor:

Tuesday, September 1, 2015 - 2:00pm to 3:00pm EDT

The State of User Acquisition & App Discovery

As an app marketer, understanding user behavior is essential. When you can accurately determine what truly motivates users along the path to conversion, your ability to hone your user acquisition campaigns and target ideal users is dramatically improved.

We recently surveyed more than 2,100 smartphones users and gained significant insight into:

  • Motivation: What's motivating users to download apps?
  • Execution: How do they actually find and install the apps?
  • Demographics: Do these change when you look at different age groups, genders, or operating systems?

Our study uncovered the most important factors influencing conversion in the app store - helping you understand what users really care about when searching for apps.

Join our webinar to truly understand how you can optimize and improve your app marketing and user acquisition.



Webinar Sponsor: