MMA Free Webinar Series

Wednesday, June 19, 2013 - 2:00pm to 3:00pm EDT

Mobile CRM – The Fan-Centric Approach to Digital Marketing

As an increasing number of sports organizations embrace the power of digital channels to engage with their fans, they are beginning to unlock the potential to communicate in a new way with each of their fans and sponsors. Whether it be social, SMS, application or mobile web -- brands are collecting a wealth of information about each individual fan. The challenge of getting someone to talk about a team/brand has evolved into how can you effectively collect and target your most loyal and passionate fans? This webinar will highlight how sports and entertainment properties are becoming more adept at not only creating ways to target fans, but also using those mobile engagements as opportunities to provide insight about their fans and the brands which partner with them. 

Topics for this webinar include:
 
•         Training Camp: the growth of mobile with sports/entertainment properties
•         Game Changer: how mobile is redefining broadcast and in-venue engagement
•         The Cross Over: ways mobile is being integrated with social media
•         Money Ball: how mobile is changing sports sponsorships and driving revenue
•         Post Game Analysis: how mobile will be a catalyst for a new type of CRM
 
Moderator: 
Michael Becker, Managing Director, North America, Mobile Marketing Association
 
Speakers:
Jeff Ryznar, Vice President of Marketing, Phizzle
Michael Dierks, VP, IMG Media
 
Webinar Partner:
 
 

Tuesday, July 2, 2013 - 2:00pm to 3:00pm EDT

Winning the Battle for Mobile Shelf Space

As more consumers migrate their online activities to mobile devices, the challenge for brands is to not just be mobile, but own more “mobile shelf space” than their competitors.  While the knee-jerk reaction is to focus solely on app development, apps are just one part of a solid mobile marketing strategy.  Join ExactTarget’s Vice President of Mobile Products R.J. Talyor as he shares how brands should align their efforts to command more mobile consumer mindshare.
 
Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association
 
Speaker:
R. J. Talyor Vice President, Mobile Products - ExactTarget
 
Webinar Sponsor:
 
 

Wednesday, July 10, 2013 - 2:00pm to 3:00pm EDT

Mobile’s Data Game: How to Play by the Rules and Win

 
Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies. Though developing a roadmap can feel overwhelming, to those companies that do succeed go the spoils: true cross-channel interactivity, the holy grail of mobile marketing and an imposing competitive advantage in a now-mobile world. 
 
The secret to success? Viewing mobile not as a communication strategy, but as a data strategy. Join us in this webinar as Matt Silk, CMO of Waterfall Mobile, reveals the optimal tactics for developing mobile to build relationships. Attendees will walk away with a clear understanding of what cross-channel mobile messaging actually means, as well as the required steps to get there. 
 
Key Learning Objectives:  
  • How to navigate and extract value from each vendor in the mobile messaging landscape
  • How to use data to build mobile campaigns that personally engage customers in a two-way conversation
  • How to develop mobile messaging scale economies across departments that will immediately bump bottom-line return
 
Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association
 
Speaker:
Matt Silk, CMO, Waterfall Mobile
 
Webinar Partner:
 
 

Wednesday, July 24, 2013 - 2:00pm to 3:00pm EDT

Uncovering the Secrets of Tablet Advertising

The tablet advertising landscape is rife with potential, which is why VivaKi’s Pool team, along with 26 advertisers and publishers, spent 14 months with 20 million consumers (nearly one-third of all tablet users) to find the best ways to advertise on this emerging platform. In the process, the team studied 130 tablet ad executions and conducted an amount of unprecedented research in the space. This webinar will highlight the tablet findings uncovered during the Pool’s qualitative, quantitative and field trial phrases, identify the ad models that work best on tablets, and cover best practices for creative and media teams.

Key takeaways from the webinar will include researching illustrating:

  • If users engage, tablet ads work even better
  • People enjoy and use interactive options
  • Options create opportunities for advertisers

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Speakers:
Helen Katz, SVP, Research Director, Starcom MediaVest Group
Beth Doyle, VP, Innovations, VivaKi

Webinar Sponsor: