MMA Free Webinar Series

Thursday, March 12, 2015 - 2:00pm to 3:00pm EDT

The Hard and Soft Rules for Data Driven Mobile Marketing

As mobile marketers have opportunities to use more data to target marketing messages, there are some rules of the road that are important to remember to stay in line with the law and self-regulatory guidelines as well as staying out of hot water with consumers. This session will provide valuable insights to these hard and soft rules and examples of good practices to be embraced and bad practices to avoid.

Key points to be covered:

  • An overview of some of the pertinent hard rules that will effect mobile marketers, including relevant industry guidelines
  • Some of the practical, common sense considerations that brands should aware of in the digital advertising realm
  • Examples of best case, and not so good, scenarios that marketers should be aware of in mobile and digital

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speaker:

 
 
 

Tuesday, March 24, 2015 - 2:00pm to 3:00pm EDT

From Buzzword to Mainstream: Programmatic is Taking Over Mobile Marketing

The mobile ecosystem is large, fragmented, and subject to volatility. Traffic channels that work one day may not prove effective the next. And over time, many marketers struggle to consistently identify the most efficient ways to reach the right audiences. Programmatic marketing solves these challenges, helping marketers target precise audiences efficiently while staying on top of an always-changing ecosystem. 

This webinar explores the latest in programmatic mobile marketing. In it we’ll cover:

  • Programmatic marketing and its impact on mobile
  • Beyond RTB: extending programmatic techniques to multiple channels
  • The role of data in making ad buying decisions
  • The importance of optimizing - and how many ways there are to optimize
  • Scaling for success

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speaker:

 

 

Webinar Sponsor:
 
 

Tuesday, March 31, 2015 - 2:00pm to 3:00pm EDT

Unlocking the Power of Place

Today, more than 40% of people consider their mobile phone as the most important resource for information. While mobile has become the first screen for many consumers, marketers spend only 10% of their advertising budgets to reach consumers where they are, and where they find the most important information. With consumers now relying on their mobile devices to do just about everything, the question has evolved from “how do I use mobile marketing” to “how does mobile fit in the overall customer experience across all my channels?”

Location has become the key for marketing looking to bridge the gap between consumer’s activities on and offline, using the mobile device as the context for consumer intent. According to BIA/Kelsey’s latest estimate, location is one of the fastest growing segments in mobile marketing, with US location-targeted mobile ad revenues projected to grow from $4.3 billion to $19.3 billion from 2014-18 - a 35 percent annual growth rate. As usage and buzz around location continues to grow, now is the time that all marketers need to understand the context of location in mobile marketing and beyond.

Scott Zalaznik, current Head of Global at xAd and formerly head of digital at Sprint, explains how marketers and their agency partners can use location for a competitive advantage.

Attendees will learn:

  • How location creates a new understanding of audiences across the consumer journey
  • How to use location insights to tailor marketing strategies at the most pertinent points in the path to purchase
  • Case studies from national brands that show how to turn the context of location into real-world actions

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speaker:

 

 
Webinar Sponsor:
 
 

Thursday, April 16, 2015 - 2:00pm to 3:00pm EDT

How Paid Mobile App Campaigns Impact Organic Growth

Whether you’re a large brand trying to connect with customers through a mobile app, or a small developer working to gain traction with a mobile game, user installs are mission number one. The typical approach is to set aside budget for paid acquisition campaigns while also dedicating other resources to improving organic growth but it isn’t that simple. These two aspects of user acquisition have a lot more to do with one another than you might assume and shouldn’t be considered completely separate efforts.

Ian Sefferman from TUNE will share the research that has shown a direct relationship between paid installations and how they act as a quantifiable multiplier to organic growth. What you’ll learn in this webinar: For every paid install, how many organic installs an app can expect to see How the multiplier effect impacts app categories differently How organic installs and engaged users affect your paid strategy and spend Best-practice examples on what really works to maximize both organic installs and paid campaigns for highest yield

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speaker:

 

 
Webinar Sponsor: