MMA Free Webinar Series

Thursday, October 2, 2014 - 2:00pm to 3:00pm EDT

10 Things to Know About In-Store Mobile Marketing

All brick and mortar stores face the same challenge — today’s shoppers have so many choices, with the competition always just a few keystrokes away, any time of the day or night. Outside of price, service has become the key differentiator. To earn a sale and repeat visits, retailers need to deliver the very best in service, every time a shopper walks through the door. And in-store mobile marketing can make that happen — automatically.

Join this webinar to learn how indoor mobile marketing can enable you to treat your shoppers to a whole new level of personalized service. This webinar will answer the questions:

What is the Industry situation? 
1. Indoor locationing trends - How actively do consumers use their mobile devices during the shopping journey today? How much of that activity is in-store?
2. What are the options? What is iBeacon, BLE, Bluetooth Smart all about? Are there other locationing technologies besides BLE? How do QR codes and LED factor in? 

What is an in-store Mobile Marketing Platform?
3. How does it work?
4. What does it take to implement?

What is the ROI?
5. Business objectives
6. Business benefits 

7. How to measure success

Who does what?
8. The role of the retailer, manufacturer, publishers, mall owners

What are the best practices?
9. Planning your system - designing, deploying, location precision
10. Consumer privacy

John Grifferty, Sr. Director of Membership, North America, Mobile Marketing Association




Tuesday, October 14, 2014 - 2:00pm to 3:00pm EDT

Introduction to Location-Based Audiences

This webinar will provide marketers with an introduction to best practices, proven methodologies and questions to ask when using location-based targeted audiences and inclusive data sources to identify, reach and impact their ideal consumers.
Key takeaways/learning objectives include:
  • The validity of location as an approach for audience (and gaining the confidence in buying these types of audiences)
  • What questions to ask when evaluating location-based audience offerings
  • How to best utilize audience targeting/data to benefit your clients/business 
  • Case studies, success stories and examples of how audience targeting positively impacts consumers and marketers alike

Leo Scullin, Global Industry Initiatives, Mobile Marketing Assocation



Tuesday, October 21, 2014 - 2:00pm to 3:00pm EDT

Winning on Pinterest for Marketers

Did you know that 30 percent of active Pinterest users pull up the mobile app while in-store to guide their purchases? That’s just one of many reasons that you’re probably not spending enough marketing time on Pinterest as you should.

With 75 percent of Pinterest coming from mobile, and the platform responsible for sending more web traffic than Twitter, Reddit and LinkedIn combined, marketers need to take notice of the growing visual search engine. The launch of new discovery tools and Promoted Pins means the time is now to learn and leverage.

This webinar will share results of the first holistic study of Pinterest users’ media habits & practices, which has been featured in Fortune, Forbes, and Adweek. You will learn more about who the Pinterest consumer is, what role brands play on the platform, and how to win by marketing with meaning. 

Ahalogy has more than two years of experience helping accelerate companies such as Kraft, Kellogg’s and Procter and Gamble on Pinterest. Learn how to make the platform drive engagement, traffic and sales for your business.


  • Pinterest users are a prime audience for marketers.
  • Brands on Pinterest can add value to users’ lives.
  • Brands should treat Pinterest like search (Google), rather than as social (Facebook and Twitter).

Leo Scullin, Global Industry Initiatives, Mobile Marketing Assocation


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Tuesday, October 28, 2014 - 2:00pm to 3:00pm EDT

Video Killed the Display Ad Star

Time spent on a mobile device by the average US consumer has risen to 2 hrs and 42 minutes a day. A whopping 86% of that time is spent in apps, making the mobile browser a single application swimming in a sea of apps. Within apps, video has emerged as the most compelling advertising experience with the mobile video ad market expected to hit $2.7B by 2017 according to eMarketer.

Flurry’s data shows that video ads educate your target audience and engage them to take action better than any other ad format. In this webinar Flurry from Yahoo, the first mobile video ad provider, will discuss the growth of the mobile video market and best practices for engaging your target consumers on mobile. Participants will get a chance to ask questions and gather practical advice on how to best use video to reach their target audience on mobile.

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association


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