MMA Free Webinar Series

Wednesday, August 5, 2015 - 2:00pm to 3:00pm EDT

FCC’s New TCPA Declaratory Ruling - What Every Marketer Needs to Know

On June 18th, the FCC voted on a package of declaratory rulings under the Telephone Consumer Protection Act (TCPA). The rulings are designed to provide clarity on how the Commission interprets TCPA, close loopholes and affirm consumer rights to control the calls they receive. The rulings will have a substantial impact on marketing and customer operations across many industries.

Hear from industry experts from Neustar including, including  Chief Privacy Officer, Becky Burr, Senior Director of Risk and Identity, Mitch Young and Director of Business Assurance Product Management, Tom Nowacyzk. In this webinar, they will discuss how authoritative consumer intelligence is helping to mitigate TCPA compliance risk while improving right party contact rates for those contacting consumers or customers via phone or text for telemarketing, servicing, alerting and other communications.

Attendees will learn:

  • What marketers need to know about the FCC’s new regulations under TCPA 
  • What the one call exception/text for reassigned numbers means and how it could impact their business 
  • What the special exemptions that the FCC announced are 
  • How text and short message services (“SMS”) are impacted 
  • What steps your company can take to mitigate TCPA risk 
  • Why verifying consumer data is critical to both risk mitigation and operational efforts 
  • How constant change in consumer data requires the most extensive, up-to-date and accurate data 

Moderator:

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

 
Becky Burr
Chief Privacy Officer and Deputy General Counsel
Neustar
 
Tom Nowaczyk
Director of Business Assurance Product Management
Neustar
 
Mitch Young
Senior Director of Risk and Identity
Neustar

 

 
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Tuesday, September 1, 2015 - 2:00pm to 3:00pm EDT

The State of User Acquisition & App Discovery

As an app marketer, understanding user behavior is essential. When you can accurately determine what truly motivates users along the path to conversion, your ability to hone your user acquisition campaigns and target ideal users is dramatically improved.

We recently surveyed more than 2,100 smartphones users and gained significant insight into:

  • Motivation: What's motivating users to download apps?
  • Execution: How do they actually find and install the apps?
  • Demographics: Do these change when you look at different age groups, genders, or operating systems?

Our study uncovered the most important factors influencing conversion in the app store - helping you understand what users really care about when searching for apps.

Join our webinar to truly understand how you can optimize and improve your app marketing and user acquisition.

Speaker:

 

 
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