In today's manic world, where's the best place to engage your target audience? How about on the digital billboard they're carrying around in their pockets? Mobile devices are the best way to catch on-the-go customers; it's where they watch videos, check social media, surf the web and read email. In this webinar, you'll hear from Adknowledge CEO Ben Legg and Gareth Smith, director of ad operations at Adknowledge's AdParlor social media product, who will highlight the best ways to target and engage your audience, all while optimizing the message for stronger and stronger ROI. Ben and Gareth will offer a case study involving MolsonCoors and the weather-based targeting AdParlor used to drive real-time sales for the beer maker through Facebook News Feed placement.
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association