MMA Free Webinar Series

Monday, July 6, 2015 - 4:00pm to 5:00pm BST

The Keys to Successful Mobile Marketing – Best Practice & the True Potential of Mobile

In an increasingly fast paced, hyper connected world, marketers and brands  are confronted with a seismic shift in consumer behavior.  Everywhere consumers devote more and more time to their mobiles phones. Mobiles are personal, portable and pedestrian. They are with us 24/7 everywhere and are indisputably the first screen!  

To stay in the game, companies need to realize the true potential of mobile. So they can adapt to consumer needs and requirements to retain their interest and ensure loyalty. Mobile marketing is the answer which effectively generates a higher ROI than other channels.  

Discover Best Practice rules to successful mobile marketing and how Smarter Mobile Marketing with dedicated team of experts paves the way to a smarter business in the new digital age!

Chris Babayode, Managing Director - EMEA, Mobile Marketing Association



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Tuesday, July 14, 2015 - 2:00pm to 3:00pm EDT

FCC Proposes New TCPA Laws - What Every Retailer Needs to Know About The Telephone Consumer Protection Act

Retailers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA).  Over the last few years, the cost of non-compliance has risen dramatically due to the rapid increase in the amount of litigation around TCPA and the very large settlements associated with class action litigation.

In addition, on June 18 the FCC issued new requirements for those engaged in text and telemarketing.  What do these new rulings mean to your company? Is your company at risk when making automated outbound calls or sending texts? Is your company taking the right steps to mitigate TCPA risks?  Get the answers to these questions and more in this webinar from Neustar, the source for authoritative, real time consumer contact information.

Hear from industry experts, including FTC veteran and Neustar’s Chief Privacy Officer, Becky Burr, on the current regulatory landscape. In addition, Neustar’s Vice President Dorean Kass will discuss how authoritative consumer intelligence is helping to mitigate risk while also driving operational efficiencies.                   

Attendees will learn:

  • What retailers need to know about the FCC’s new regulations under TCPA
  • What are the best practices for mitigating TCPA compliance risk
  • Why verifying consumer data is critical to both risk mitigation and operational efforts
  • How the constant change in consumer data requires the most extensive, up-to-date and accurate data

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association


Becky Burr
Chief Privacy Officer and Deputy General Counsel
Dorean Kass
Vice President
Tom Nowaczyk
Senior Manager


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Tuesday, July 21, 2015 - 2:00pm to 3:00pm EDT

On Target: Attribution and Transparency in Mobile Programmatic

With the rapid growth in mobile ad spend, and specifically within programmatic, marketers need to understand the traditional and newly emerging targeting techniques available and how they work. Bringing a concerted industry effort to bear on this, while addressing the needs of publishers to be able to get fair consideration, is a critical concern. In this webinar, Adam Markey, Director of Product Management at DataXu will explain the major opportunities and challenges marketers are facing with targeting and attribution, the need for transparency on the buy and sell sides, and then demonstrate the newly created “MMA Programmatic Navigator” tool that's sure to become a go-to resource. 

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association




Wednesday, July 22, 2015 - 2:00pm to 3:00pm EDT

How to Evolve Beyond Broadcast Push Notifications - Learn What 1:1 Contextual Marketing Can Do for You and Your Business

Let’s get personal. A great majority of marketers are failing to answer the clarion call from consumers to speak to them on a 1-to-1 basis. But some are doing it right. Learn how you can employ emerging technology and smarts to drive sales, engagement and innovation to differentiate yourself from competitive brands and products. This summer webinar is as important to you as sunblock and a good book for the beach. Don’t miss out on the contextual revolution that has become a core requirement for marketers and an expectation of users. 

Sign up to learn:

  • How to impact your business with real-time contextual campaigns and build loyalty with your customers
  • Best practices on how to use technology to innovate and transform your business
  • Tested examples and use cases from industry innovators 


Jeff Hasen
Founder of Gotta Mobilize
Author of The Art of Mobile Persuasion


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Thursday, July 23, 2015 - 2:00pm to 3:00pm EDT

Success with Mobile Native Advertising: A Review of Effectiveness Measures

In what is likely the most comprehensive industry survey of mobile native ad effectiveness ever, MMA members Ahalogy, Celtra, EA, PubNative, Sharethrough, Waze and Yahoo compared campaign results and research findings in an effort to definitely prove the effectiveness of mobile native ads. Steve Schuler from Yahoo, Co-Chair of the Mobile Native Advertising Committee, will lead a discussion sharing these findings and the steps required for developing effective mobile native advertising campaigns.

Key Takeaways:

  • Across eight native formats from in-feed, to in-game to paid search, to recommendation widgets and more, native ads just fit
  • Mobile native ads lead to increasing engagement and delivering lift in Brand Metrics, Purchase Intent and Consumer Action
  • Learn the astonishing degree of consumer acceptance of native ads, when done right

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association


Steven Schuler
Senior Manager Ad Product Marketing



Tuesday, July 28, 2015 - 2:00pm to 3:00pm EDT

The App Secret - How To Succeed Where So Many Fail

Brands are under pressure to extend value to mobile, and whilst the rewards are great, many fail along the way. In this session you will learn how to generate the most value from a branded app and get a clear understanding of the pitfalls along the way  - and how to avoid them! We will discuss strong app design, how to create a plan for acquiring users, and the ways in which you can build relationships with those users and thus deliver long-term value. The end result is a transformed business with mobile at its heart.

Key Takeaways

  • The mobile opportunity - it's greater than you think
  • When to engage customers on mobile 
  • How to connect mobile to a comprehensive marketing plan
  • How to show the value of a branded mobile app to a client
  • The lessons to take away from apps that fail


Meredith Tretiak
Director of Product Marketing
Tom Farrell
Director of Marketing


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