MMA Free Webinar Series

Tuesday, October 28, 2014 - 2:00pm to 3:00pm EDT

Video Killed the Display Ad Star

Time spent on a mobile device by the average US consumer has risen to 2 hrs and 42 minutes a day. A whopping 86% of that time is spent in apps, making the mobile browser a single application swimming in a sea of apps. Within apps, video has emerged as the most compelling advertising experience with the mobile video ad market expected to hit $2.7B by 2017 according to eMarketer.

Flurry’s data shows that video ads educate your target audience and engage them to take action better than any other ad format. In this webinar Flurry from Yahoo, the first mobile video ad provider, will discuss the growth of the mobile video market and best practices for engaging your target consumers on mobile. Participants will get a chance to ask questions and gather practical advice on how to best use video to reach their target audience on mobile.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

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Tuesday, November 18, 2014 - 2:00pm to 3:00pm EST

Real-Time Results: Optimizing and Targeting Mobile Ads

In today's manic world, where's the best place to engage your target audience? How about on the digital billboard they're carrying around in their pockets? Mobile devices are the best way to catch on-the-go customers; it's where they watch videos, check social media, surf the web and read email. In this webinar, you'll hear from Adknowledge CEO Ben Legg and Gareth Smith, director of ad operations at Adknowledge's AdParlor social media product, who will highlight the best ways to target and engage your audience, all while optimizing the message for stronger and stronger ROI. Ben and Gareth will offer a case study involving MolsonCoors and the weather-based targeting AdParlor used to drive real-time sales for the beer maker through Facebook News Feed placement.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

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Thursday, November 20, 2014 - 2:00pm to 3:00pm EST

Everything You Need to Know About Native Ads

There is a lot to be excited about in native advertising. Native ads are one of the fastest growing digital ad formats, 63% of brands feel that native ads increase people’s engagement with their message. When done right, ads that are delivered in a format that looks and acts like the content around them drive post click behavior as well as branding metrics. But, the industry has to be careful to also provide value for people. Join us for this webinar to find out everything you need to know about how native ads work and how to use them to create value for you and your customers. Moderator: Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
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