MMA Free Webinar Series

Thursday, December 4, 2014 - 2:00pm to 3:00pm EST

Why Identity Matters: How to Maximize Marketing ROI in a Multi-Screen World

The number of connected consumer devices is exploding. While mobile holds the promise of “always on” reach and personalized communications, marketers continue to face obstacles in identifying consumers across devices and effectively integrating mobile into their overall digital strategy. Join Neustar and our guest speaker from Adelphic to learn new ways to connect with your consumers and personalize their experiences across multiple screens so you stay relevant and achieve greater results from your marketing campaigns.

Register for this webinar to learn:
• Why a unified identity is critical to unlocking a cross-device, cross-channel view of consumers
• How to harness identity data and marketing analytics technologies to maximize marketing ROI
• Real-world examples of how to effectively identify, reach and measure consumers across devices

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

Webinar Sponsor:
 
 

Tuesday, December 9, 2014 - 2:00pm to 3:00pm EST

Mobile Momentum: Success and Strategy for Mobile Video Campaigns

We’re no longer living in a desktop world. The entire Internet experience has shifted to mobile, and that’s become increasingly apparent for digital video. In fact, the personal connection consumers have with their smartphones is playing out in the form of often higher video watch-through rates. The downside to this fast-moving trend: advertisers are just not responding quickly enough. Media buying trails mobile-first user behavior, which equals inefficiency and a corresponding lower ROI.
 
Bolstered by Adknowledge’s experience and data from its Giant Media and TriVu Media digital video products, the speakers will provide insight into how your brand should build a playbook for reaching consumers on their phones and tablets.You’ll also learn how to better understand campaigns and measure success on desktop versus smartphone and tablet.

Moderator:
Leo Scullin, Global Industry Initiatives, Global Events, Mobile Marketing Association

Speakers:

Webinar Sponsor:
 
 

Tuesday, December 16, 2014 - 2:00pm to 3:00pm EST

The New "Mobile" - How the Internet of Things is Changing Everything

This session brought to you by the MMA Internet of Things Incubation Council, featuring Co-Chair Richard Ting, EVP, Global Executive Creative Director, Mobile & Social Platforms, R/GA. As the Internet continues to extend beyond traditional screens, brands must redefine what mobile is. This webinar will explore what’s working and not working in the growing Internet of Things (IoT) space and share opportunities for brands to transform their business through new products and services. Guestswill also get a glimpse at some of the IoT start-ups coming out of the R/GA Accelerator program.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speaker: