MMA Free Webinar Series

Tuesday, November 18, 2014 - 2:00pm to 3:00pm EST

Real-Time Results: Optimizing and Targeting Mobile Ads

In today's manic world, where's the best place to engage your target audience? How about on the digital billboard they're carrying around in their pockets? Mobile devices are the best way to catch on-the-go customers; it's where they watch videos, check social media, surf the web and read email. In this webinar, you'll hear from Adknowledge CEO Ben Legg and Gareth Smith, director of ad operations at Adknowledge's AdParlor social media product, who will highlight the best ways to target and engage your audience, all while optimizing the message for stronger and stronger ROI. Ben and Gareth will offer a case study involving MolsonCoors and the weather-based targeting AdParlor used to drive real-time sales for the beer maker through Facebook News Feed placement.

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association


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Wednesday, November 19, 2014 - 2:00pm to 3:00pm EST

Developing a Mobile Strategy with Impact! The Adidas and MMA Mobile Marketing Playbook

This session will share the critical aspects of developing a mobile strategy that becomes core to a brands marketing efforts. In 2014, the MMA and adidas developed and launched the Mobile Marketing Playbook for brands and agencies, providing a resource to explain when, where and how companies can consistently use mobile to provide a consistent global brand experience.

Central to success is the simple notion that mobile is greater than the sum of its parts and that it should and can be used to support and in turn be supported by, all available channels to help drive sales and closer consumer engagement.

Key takeaways:

  • Mobile unattended dies a very expensive death 
  • Understanding the power of mobile before you dive in
  • How mobile can support all channels

Sheryl Daija, Chief Strategy Officer & General Manager, Global Events, Mobile Marketing Association

Victoria Havens, Digital Experience | Mobile, adidas AG

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Thursday, November 20, 2014 - 2:00pm to 3:00pm EST

The Native Advertising Frontier

There is a lot to be excited about in native advertising. Native ads are one of the fastest growing digital ad formats, 63% of brands feel that native ads increase people’s engagement with their message. When done right, ads that are delivered in a format that looks and acts like the content around them drive post click behavior as well as branding metrics. But, the industry has to be careful to also provide value for people. Join us for this webinar to find out everything you need to know about how native ads work and how to use them to create value for you and your customers.

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

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