As an app marketer, understanding user behavior is essential. When you can accurately determine what truly motivates users along the path to conversion, your ability to hone your user acquisition campaigns and target ideal users is dramatically improved.
We recently surveyed more than 2,100 smartphones users and gained significant insight into:
- Motivation: What's motivating users to download apps?
- Execution: How do they actually find and install the apps?
- Demographics: Do these change when you look at different age groups, genders, or operating systems?
Our study uncovered the most important factors influencing conversion in the app store - helping you understand what users really care about when searching for apps.
Join our webinar to truly understand how you can optimize and improve your app marketing and user acquisition.
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association