MMA Free Webinar Series

Tuesday, September 22, 2015 - 2:00pm to 3:00pm EDT

The New Face of Measurement for Marketing

How much would you spend on a new pair of feet in your store? 

As the industry closes the gap between physical and digital consumer behavior, digital ads and TV spots are driving people to take real-world actions in a measurable way.

PlaceIQ's Enterprise Place Visit Rate is becoming a trusted currency for this measurement and enabling some of the world's largest brands and agencies to use abundant data to tackle their business goals in whatever way they see fit. Join the MMA and PlaceIQ for a webinar with answers to questions like: 

  • How can location data and analytics be used beyond media buys?
  • What makes foot traffic the most compelling metric for measuring ad effectiveness?
  • How do observed and panel-based methodologies differ and why is that important? 

Speaker:

 

 
Webinar Sponsor:
 
 

Thursday, September 24, 2015 - 1:00pm to 2:00pm EDT

How to Drive App Effectiveness with More Interaction and Individualization

Mobile marketing is about more than just the channel delivery. It’s about the value of the interaction with your customers and using those data points to power future strategy and communication with each individual customer. When it comes to shopping, many retailers already understand the power of mobile and are invested in mobile apps – but are marketers fully leveraging the range of capabilities for mobile apps when it comes to interaction and individualization?

Based on an unprecedented global study on mCommerce and mobile apps shopping habits, you will hear why marketers today must adopt a mobile-centric approach and the importance of leveraging the data from each customer interactions to create truly individualized marketing. Join Itay Levy, Managing Director Mobile Center of Excellence at Teradata Applications, and gain actionable, how-to guidance on how to:

  • Fully leverage the capabilities that mobile apps offer
  • Use push messages to build a long term relationships with your customers
  • Increase engagement, sales and revenue without being intrusive

Moderator:
Guy Clayton, Senior Director of Marketing, Mobile Marketing Association

Speaker:

 
Itay Levy
Managing Director Mobile CoE
Teradata Applications

 

 
Webinar Sponsor:
 
 

Wednesday, September 30, 2015 - 2:00pm to 3:00pm EDT

The Future Consumer - How Propensity Modelling Is Set To Change Mobile Business

We all know how rapidly mobile has changed even the oldest business models. But we've only just begun. In this session we will look at the next stage of the mobile evolution - propensity marketing, or the move to marketing on the basis of what consumers will do, rather than what they have done. 

The session will look at how propensity modelling works, and how it applies to mobile. And most importantly, we'll look at the practical ways in which it can help mobile businesses improve retention, engagement and (of course) revenue on mobile! 

Speakers:

 
Martin Doettling
Chief Marketing Officer
Swrve
 
Tom Farrell
Director of Marketing
Swrve

 

 
Webinar Sponsor:
 
 

Thursday, October 8, 2015 - 11:00am to 12:00pm EDT

Mobile Campaigns: Secrets to Delivering Superior Conversions

Advertisers and agencies expect better performance in mobile campaigns compared to other channels, however few mobile campaigns achieve their true potential on converting a relevant audience in significant volumes with comparatively minimal acquisition costs.

To unlock the true advantage of mobile over other digital channels, a campaign must natively extend peer to peer recommendations - a combination of viral programming with an underlying social graph that persists the map of connected users and their shared interests relative to products being promoted in the campaign.

The key insights behind superior conversions in mobile campaigns for mobile marketers

  1. Delivering superior conversions: mobile naturally extends viral and social behavior - your campaign management solution needs to deliver viral growth by harnessing the mobile social graph of initial/seed conversions
  2. Reducing acquisition costs: peer recommendations extend the breadth of your campaign and thereby reducing the total cost of acquisition while simultaneously increasing target relevance based on trusted and mobile native recommendations that are inherently social
  3. Improving the viral coefficient via cross-channel campaign management: Mobile peer recommendations use channels that are most accessible to the connected parties, i.e. mobile users are selective in the means (channel) they communicate, share and recommend information with others, i.e. they use the most likely means by which they typically reach their peers
  4. Improving audience relevance:  persisting the mobile social graph within your campaign management solution enhances opportunities for machine-generated social recommendations of the same calibre as direct peer recommendations
  5. Integrating campaign-native social recommendations into the analytics stream: ensuring accurate attribution for “secondary” social conversions enables real-time measurement of the viral coefficient and cycle time. This is essential to minimizing acquisition costs by transitioning campaign traffic from external seed sources to recommendations from the mobile social graph, with the result of a superior conversion rate and a high-retention segment of the target audience

Moderator:
Chris Babayode, Managing Director - EMEA , Mobile Marketing Association

Speakers:

 
Ehizogie Binitie
Chief Technology Officer
Rancard
 
Pradeep Rao Padala
SVP, Business Development
Rancard

 

 
Webinar Sponsor:
 
 

Tuesday, October 13, 2015 - 2:00pm to 3:00pm EDT

To App or Not to App: Strategies and Tactics to Make Your App a Success

As the mobile consumer experience continues to grow and more apps are downloaded, then abandoned by the user, it's more important than ever that retailers have a compelling strategy for building and maintaining an app.

Join Silverpop Retail Segment Director Stephen Dumas and Director of Product Marketing Ben Kaplan as they share top strategies and tactics retailers can use to create a successful and sustainable app as part of their marketing framework. You’ll learn how to:

  • Use journey mapping to identify areas for app engagement
  • Deliver a value-add mobile app experience
  • Integrate your app into your broader marketing efforts
  • Retain a higher percentage of mobile app users

Speakers:

 
Stephen Dumas
Retail Segment Director
Silverpop, an IBM Company
 
Ben Kaplan
Director of Product Marketing, Mobile
Silverpop, an IBM Company

 

 
 
 

Thursday, October 22, 2015 - 2:00pm to 3:00pm EDT

While Reindeer Are on Rooftops, You're Top-Of-Mind with Cross-Device Messaging to Holiday Shoppers

A holistic view of consumer experiences across devices is the key to success this holiday season. Consumers no longer think in terms of channels, they expect a seamless experience whether shopping via a website, mobile device, or app. Leveraging real-time insights and personalized cross-channel engagement metrics to develop innovative marketing strategies will separate the strong campaigns from the weak. Join us as we discuss best practices and the latest trends for reaching the coveted holiday shopper across devices.

Takeaways for cross-device marketing to holiday shoppers:

  • Focus on the customer experience: Consumers score the average retailer’s understanding of them lower than the marketers themselves. It’s important to bridge that gap with actual data and consumer understanding.
  • Think omnichannel: Consumers no longer think in terms of channels, they expect a seamless experience whether shopping via a website, mobile device, or app.
  • Increase Engagement and Inspire: Fight decreasing engagement numbers with tips and trends for reaching holiday shoppers in a meaningful way that inspires gift giving actions.

Speaker:

 
Kathleen Comer
GM of Client Services
The Trade Desk

 

 
Webinar Sponsor: