Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year. Year over Year, it’s expected to grow 34% through 2018. With big name publishers like Forbes, The Atlantic and New York Times actively getting into the game, every brand and agency should be looking to create, and improve, their native content strategy.
David Segura, co-founder of industry leading native video advertising company Giant Media, will offer best practices and best execution on native ads. Segura will draw from his experience with working with clients such as Bank of America, Dollar Shave Club, Honda, Red Bull and Macy's.
This webinar will explore the latest in native mobile advertising. In it we’ll cover:
- How to implement a native strategy
- Deciding on the ideal content for a native ad
- The best ways to measure native content campaigns
- How to create a more optimal customer experience
This webinar is perfect for media and creative agencies, as well as Fortune 1000 or fast-growth brands.
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association