MMA Free Webinar Series

Tuesday, June 16, 2015 - 2:00pm to 3:00pm EDT

A New Perspective on Location Technology

Did you know that...

  • Most smartphones report their location 65 meters away from where they are actually located? 
  • The highest level of accuracy to a GPS-specific device is 3.5 meters (the equivalent to 11.5 feet)?
  • Up to 67% of location data is fraudulent?
  • Latitude/longitude decimals are only one ingredient of location accuracy - can you name the others?

Location-based targeting and analytics has quickly become the latest marketing strategy, yet many in our industry remain confused about where location data comes from, what level of accuracy is possible, and whether or not it's an efficient use of advertising dollars. Join the MMA for an in-depth look at the journey location data takes from its smartphone origins to its use in marketing campaigns. 

This session will explore the fundamental challenges impacting the location-based industry including:

  • The state of today's location technology
  • Origins of collecting location data
  • Determining location accuracy and precision
  • Location-based best practices to achieve brand KPIs

Erica DeLorenzo, Sr. Director, Membership, Mobile Marketing Association



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Thursday, June 18, 2015 - 2:00pm to 3:00pm EDT

Mobile is Eating the World: How Marketing Can Cope

We will highlight the technology, media and most importantly human behavioral changes (consumption, choice, control, access) over the past several years.

We will cite specific evidence, e.g. disruptive networks, media, businesses, technologies, political and social changes, etc.

We will call-out the impact and shifts these changes have wrought in the swirl of the emerging ecosystem of brands and people.

We will explore specific case studies of brands and marketers leading the way towards a new kind of truly enmeshed marketing where 99% of all brand experiences ultimately come together in the last 12 inches held in the palm of nearly 7 billion people's hands.

Issues to Debate: 

  • What does the future of media, advertising and product marketing look like?
  • Is there a requirement for a new kind of 'creative' talent, more technic than aesthetic.
  • What does this mean for the future of competition and brand loyalty? Is the enmeshed experience on our mobile devices the home for a new kind of CRM?
  • What are actions to take now? 

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association



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Tuesday, June 30, 2015 - 3:30pm to 4:30pm BST

The Keys to Successful Mobile Marketing – Best Practice & the True Potential of Mobile

In an increasingly fast paced, hyper connected world, marketers and brands  are confronted with a seismic shift in consumer behavior.  Everywhere consumers devote more and more time to their mobiles phones. Mobiles are personal, portable and pedestrian. They are with us 24/7 everywhere and are indisputably the first screen!  

To stay in the game, companies need to realize the true potential of mobile. So they can adapt to consumer needs and requirements to retain their interest and ensure loyalty. Mobile marketing is the answer which effectively generates a higher ROI than other channels.  

Discover Best Practice rules to successful mobile marketing and how Smarter Mobile Marketing with dedicated team of experts paves the way to a smarter business in the new digital age!

Chris Babayode, Managing Director - EMEA, Mobile Marketing Association



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