MMA Free Webinar Series

Thursday, April 24, 2014 - 2:00pm to 3:00pm EDT

You Are Your Interests: Mobile’s Ultimate Precision Targeting

More people now access the Internet on mobile than via the PC, and usage of smartphones and tablets is through the roof. Yet mobile ad spending still lags behind other media. Although many brands are still ambivalent, smart brands are starting to embrace mobile advertising, and the very smartest ones are finding it to be a source of significant competitive advantage. Why? Because mobile is so personal, it is now possible to target an audience with unheard of precision. Learn how smart marketers are tapping into users' purchase intent by targeting based on their interests and achieving game-changing engagement rates along the way.

Join Pinsight Media’s Evan Conway, VP, Monetization & Strategy, and Josh Sitzer, Director, Marketing & Sales, to learn how to:

  • Find customers who are most likely to buy
  • Access an extremely granular audience
  • Get specific offers in front of the right customer
  • Drive only desired impressions
  • Streamline your media buying process

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

 
Webinar Sponsor:
 
 

Tuesday, April 29, 2014 - 2:00pm to 3:00pm EDT

2014 Mobile Behavior Report: Combining Mobile Tracking and Consumer Data to Build a Powerful Mobile Strategy

Everywhere marketers look today they are bombarded with data points trying to prove the value of mobile marketing and the urgency to start a program. While much of this data is compelling, ExactTarget wanted to look deeper to get a real sense of what the mobile experience looks like for a smartphone user. So we tracked 470 voluntary consumers for one month to see exactly how they used their smartphones and tablets to access the mobile web and mobile apps. Then we followed up with surveys to confirm and enhance our findings – such as:

· 91% of respondents check email on their smartphone at least once a day
· 76% of users agree that location sharing provides more meaningful content
· 41% of consumers who don’t opt into a text message from brands say it’s because they don’t provide meaningful content

Join ExactTarget Marketing Cloud's Vice President of Mobile R.J. Talyor as he takes an expanded look at our 2014 Mobile Behavior Report and how using this mobile behavior data combined with users’ own insights can help you craft better experiences for all of your mobile users.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speaker:

 
Webinar Sponsor:
 
 

Thursday, May 1, 2014 - 2:00pm to 3:00pm EDT

Transform a One Night Stand Into a Long Relationship

Description: Live Events and Sponsorships are fun and exciting opportunities to engage your consumers. Whether you have a captive audience at a concert or are one of many sponsors of an event or live television show, you need to have a plan. What are your goals and how can you make the most out of your marketing dollars? What message do you want them to take away? Mobile technology provides the opportunity to engage consumers in many ways during an event and keep the conversation going well after they've left the parking lot or turned off their television.

Join HelloWorld's Aaron Clark, VP of Mobile Sales and Operations and Ben Bennett, Director of Digital Strategy for the Country Music Association to learn how Live Events can be an important part of your overall cross-channel marketing strategy. They will also share some activation examples and best practices. Live events and sponsorships can be a great way to start a long and lasting relationship with your consumers!

Key Takeaways:

  • Mobile is a powerful engagement channel at Live Events.
  • The Mobile channel starts the conversation and facilitates conversion to other channels.
  • Post event, a well thought out, continued communication strategy is critical. 

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

 
Webinar Sponsor:
 
 

Tuesday, May 13, 2014 - 2:00pm to 3:00pm EDT

Auto Webinar: Mobile Jump Starts the Auto Shopping Process

Location-based mobile advertising for automotive companies is extremely effective, but requires targeting and precision. National, regional and local automotive advertisers each have different needs, campaign goals and marketing tactics to reach consumers throughout the purchase funnel. Today, automotive brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.

Join a stellar group of marketers and mobile experts to hear important insights on how applying location intelligence to auto campaigns will drive measurable ROI. The discussion will cover national branding initiatives designed to increase awareness and consideration, regional dealer groups programs promoting incentives to drive foot traffic, and local dealer campaigns reaching in-marketing shoppers. Driven by data from dozens of campaigns, these insights will look ahead to emerging trends.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speaker: