Brands are under pressure to extend value to mobile, and whilst the rewards are great, many fail along the way. In this session you will learn how to generate the most value from a branded app and get a clear understanding of the pitfalls along the way - and how to avoid them! We will discuss strong app design, how to create a plan for acquiring users, and the ways in which you can build relationships with those users and thus deliver long-term value. The end result is a transformed business with mobile at its heart.
- The mobile opportunity - it's greater than you think
- When to engage customers on mobile
- How to connect mobile to a comprehensive marketing plan
- How to show the value of a branded mobile app to a client
- The lessons to take away from apps that fail