MMA Free Webinar Series

Tuesday, March 31, 2015 - 2:00pm to 3:00pm EDT

Unlocking the Power of Place

Today, more than 40% of people consider their mobile phone as the most important resource for information. While mobile has become the first screen for many consumers, marketers spend only 10% of their advertising budgets to reach consumers where they are, and where they find the most important information. With consumers now relying on their mobile devices to do just about everything, the question has evolved from “how do I use mobile marketing” to “how does mobile fit in the overall customer experience across all my channels?”

Location has become the key for marketing looking to bridge the gap between consumer’s activities on and offline, using the mobile device as the context for consumer intent. According to BIA/Kelsey’s latest estimate, location is one of the fastest growing segments in mobile marketing, with US location-targeted mobile ad revenues projected to grow from $4.3 billion to $19.3 billion from 2014-18 - a 35 percent annual growth rate. As usage and buzz around location continues to grow, now is the time that all marketers need to understand the context of location in mobile marketing and beyond.

Dan Silver, Director of Marketing at xAd, explains how marketers and their agency partners can use location for a competitive advantage.

Attendees will learn:

  • How location creates a new understanding of audiences across the consumer journey
  • How to use location insights to tailor marketing strategies at the most pertinent points in the path to purchase
  • Case studies from national brands that show how to turn the context of location into real-world actions

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speaker:

 

 
Webinar Sponsor:
 
 

Thursday, April 16, 2015 - 2:00pm to 3:00pm EDT

How Paid Mobile App Campaigns Impact Organic Growth

Whether you’re a large brand trying to connect with customers through a mobile app, or a small developer working to gain traction with a mobile game, user installs are mission number one. The typical approach is to set aside budget for paid acquisition campaigns while also dedicating other resources to improving organic growth but it isn’t that simple. These two aspects of user acquisition have a lot more to do with one another than you might assume and shouldn’t be considered completely separate efforts.

Ian Sefferman from TUNE will share the research that has shown a direct relationship between paid installations and how they act as a quantifiable multiplier to organic growth. What you’ll learn in this webinar: For every paid install, how many organic installs an app can expect to see How the multiplier effect impacts app categories differently How organic installs and engaged users affect your paid strategy and spend Best-practice examples on what really works to maximize both organic installs and paid campaigns for highest yield

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speaker:

 

 
Webinar Sponsor:
 
 

Thursday, April 30, 2015 - 2:00pm to 3:00pm EDT

The Rise of Native Mobile Advertising

Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year. Year over Year, it’s expected to grow 34% through 2018. With big name publishers like Forbes, The Atlantic and New York Times actively getting into the game, every brand and agency should be looking to create, and improve, their native content strategy. 

David Segura, co-founder of industry leading native video advertising company Giant Media, will offer best practices and best execution on native ads. Segura will draw from his experience with working with clients such as Bank of America, Dollar Shave Club, Honda, Red Bull and Macy's.

This webinar will explore the latest in native mobile advertising. In it we’ll cover:

  • How to implement a native strategy
  • Deciding on the ideal content for a native ad
  • The best ways to measure native content campaigns
  • How to create a more optimal customer experience

This webinar is perfect for media and creative agencies, as well as Fortune 1000 or fast-growth brands.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

 

Speaker:

 

 
Webinar Sponsor: