MMA Free Webinar Series

Tuesday, June 4, 2013 - 2:00pm to 3:00pm EDT

Turning Mobile Marketing into Consumer Purchases

While mobile marketers have become very adept at utilizing the power, reach, and momentum of the mobile device to drive product interest and inquiries, conversion to purchases has lagged far behind.  Challenges such as checkout integration, mobile site optimization, and wallet adoption and acceptance have proved significant barriers to driving more prolific product purchases on mobile devices.  This is evidenced by the fact that the click-to-purchase conversion rate for the desktop is four times higher than that on mobile devices.  What’s been missing is an effective way to turn the consumer "buying moment" into a call to action that yields an instant purchase.  

Whether you’re looking to monetize your social site or fan pages, reduce the comparison-to-conversion distance on your comparison shopping site, or drive instant “point of looking” purchases on your shopping app, the challenge of delivering the right consumer checkout experience has been the limiting factor.  
 
In this webinar, you’ll learn how to create a consumer experience that is fast, efficient, and intuitive, eliminating the historical barriers to purchasing via mobile devices, without requiring merchant integration, by leveraging your existing online store, and overcoming digital wallet limitations. 
 
Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association
 
Speaker:
Murali Subbarao, Founder & Chief Revenue Officer, Billeo Inc.
 
Webinar Partner:
 
 

Wednesday, June 5, 2013 - 2:00pm to 3:00pm EDT

Protecting Customer Data Is Your Responsibility

Protecting the privacy rights of users and continuing to deliver transparency and control is critical to any business. When privacy is breached, this not only affects business operations but more importantly, your end-users and their trust in you.

As a marketing professional, its known that protecting customer data can be costly. Yet the risks of privacy breaches can be even costlier on account of regulatory fines, remediation costs and damage to your company’s reputation. If customer data is leaked or exposed to unauthorized third parties across your digital properties, there could also be monetary risks in the form of lost revenue.

Join Danielle Jennings, Director of Product Marketing at TRUSTe, and Matthew Zilli, Senior Product Marketing Manager at Marketo as they share insightful tips and tools to help you understand what needs to remain private and why. They will provide a framework for measuring the effectiveness of your information privacy program as well as how businesses can and should remain informed on their web tracking activity.

Attend this webcast and learn:

  • How Marketo has built a privacy strategy and program, further driving customer trust and loyalty.
  • About the latest scanning technologies that allow you to be empowered with decision-making data.
  • How to comply with the ever-evolving global regulations such as the EU Cookie Directive. 

Attend this webcast to receive a complimentary 100-Webpage scan, and gain insight on potential unauthorized third-party trackers which could be adversely affecting web performance impacting SEO rankings.

Moderator:
Michael Becker, Managing Director, North America, MMA

Speakers:
Danielle Jennings, Director of Product Marketing, TRUSTe
Matthew Zilli, Senior Product Marketing Manager, Marketo

Webinar Sponsor:
TRUSTe Logo
 
 

Wednesday, June 19, 2013 - 2:00pm to 3:00pm EDT

Mobile CRM – The Fan-Centric Approach to Digital Marketing

As an increasing number of sports organizations embrace the power of digital channels to engage with their fans, they are beginning to unlock the potential to communicate in a new way with each of their fans and sponsors. Whether it be social, SMS, application or mobile web -- brands are collecting a wealth of information about each individual fan. The challenge of getting someone to talk about a team/brand has evolved into how can you effectively collect and target your most loyal and passionate fans? This webinar will highlight how sports and entertainment properties are becoming more adept at not only creating ways to target fans, but also using those mobile engagements as opportunities to provide insight about their fans and the brands which partner with them. 

Topics for this webinar include:
 
•         Training Camp: the growth of mobile with sports/entertainment properties
•         Game Changer: how mobile is redefining broadcast and in-venue engagement
•         The Cross Over: ways mobile is being integrated with social media
•         Money Ball: how mobile is changing sports sponsorships and driving revenue
•         Post Game Analysis: how mobile will be a catalyst for a new type of CRM
 
Moderator: 
Michael Becker, Managing Director, North America, Mobile Marketing Association
 
Speakers:
Jeff Ryznar, Vice President of Marketing, Phizzle
Chad Cleveland, Digital Content and Media Programming Strategist, IMG College
 
Webinar Partner: