MMA Free Webinar Series

Thursday, September 18, 2014 - 2:00pm to 3:00pm EDT

StarStar Numbers and the Future of Mobile Engagement

Nickelodeon, (**NICK) the NFL (**NFL), and Kellogg’s (**START) are just a few of the hundreds of brands using StarStar numbers to effectively connect with consumers on their mobile phones.

Join Mblox, the exclusive provider of StarStar numbers in the US as we look at how StarStar numbers are transforming mobile engagement. StarStar branded phone numbers deliver powerful, personalized mobile content experiences like helping brands increase app downloads and usage, providing simpler, more intuitive mobile marketing opt-ins, and utilizing consumers’ on-the-fly location data to segment mobile offers.

Learn first-hand from messaging experts, Maria LaBrutto and Austin DeSavino :

  • How StarStar numbers work
  • How brands use and benefit from StarStar numbers
  • How to integrate a StarStar number into your existing media

We will conclude the discussion with a live Q&A session. 

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

Webinar Sponsor:
 
 

Tuesday, September 23, 2014 - 2:00pm to 3:00pm EDT

Stop Your Mobile Marketing: It’s About the Context Not the Channel

Customer expectations have skyrocketed when it comes to the digital experience. Today we live in a multi-screen and multi-environment world. Not only are consumers constantly engaging on devices, but they are hopping from tablet to desktop to mobile without hesitation. Consumers are demanding a unified brand experience from one touchpoint to the next. However it is time to stop mobile marketing in a silo and instead think of the entire customer engagement journey in context.

This can be a huge challenge, especially for organizations where mobile, social, web, and email data all exist in separate silos. Businesses should focus on understanding all consumer behaviors and preferences regardless of channel and then focus on communicating in context. Companies that create the best omni-channel experience for their customers will hold significant advantage over their competitors.

Join this webinar to learn how to:
1) Stop thinking of mobile as a single channel for marketing campaigns
2) Gain insight into your customers and act on buyer behaviors and preferences
3) Adopt a solution that can provide a holistic view of your customer to help optimize all your marketing campaigns regardless of channel

Moderator:
John Grifferty, Sr. Director of Membership, North America, Mobile Marketing Association

Speakers:

Webinar Sponsor:
 
 

Thursday, October 2, 2014 - 2:00pm to 3:00pm EDT

10 Things to Know About In-Store Mobile Marketing

All brick and mortar stores face the same challenge — today’s shoppers have so many choices, with the competition always just a few keystrokes away, any time of the day or night. Outside of price, service has become the key differentiator. To earn a sale and repeat visits, retailers need to deliver the very best in service, every time a shopper walks through the door. And in-store mobile marketing can make that happen — automatically.

Join this webinar to learn how indoor mobile marketing can enable you to treat your shoppers to a whole new level of personalized service. This webinar will answer the questions:

What is the Industry situation? 
1. Indoor locationing trends - How actively do consumers use their mobile devices during the shopping journey today? How much of that activity is in-store?
2. What are the options? What is iBeacon, BLE, Bluetooth Smart all about? Are there other locationing technologies besides BLE? How do QR codes and LED factor in? 

What is an in-store Mobile Marketing Platform?
3. How does it work?
4. What does it take to implement?

What is the ROI?
5. Business objectives
6. Business benefits 

7. How to measure success

Who does what?
8. The role of the retailer, manufacturer, publishers, mall owners

What are the best practices?
9. Planning your system - designing, deploying, location precision
10. Consumer privacy

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Assocation

Speakers:


Speaker TBD, Swirl


 
 
 

Tuesday, October 14, 2014 - 2:00pm to 3:00pm EDT

Introduction to Location-Based Audiences

This webinar will provide marketers with an introduction to best practices, proven methodologies and questions to ask when using location-based targeted audiences and inclusive data sources to identify, reach and impact their ideal consumers.
 
Key takeaways/learning objectives include:
  • The validity of location as an approach for audience (and gaining the confidence in buying these types of audiences)
  • What questions to ask when evaluating location-based audience offerings
  • How to best utilize audience targeting/data to benefit your clients/business 
  • Case studies, success stories and examples of how audience targeting positively impacts consumers and marketers alike

    Moderator:
    Leo Scullin, Global Industry Initiatives, Mobile Marketing Assocation

    Speakers:


     
 
 

Tuesday, October 21, 2014 - 2:00pm to 3:00pm EDT

Winning on Pinterest for Marketers

Did you know that 30 percent of active Pinterest users pull up the mobile app while in-store to guide their purchases? That’s just one of many reasons that you’re probably not spending enough marketing time on Pinterest as you should.

With 75 percent of Pinterest coming from mobile, and the platform responsible for sending more web traffic than Twitter, Reddit and LinkedIn combined, marketers need to take notice of the growing visual search engine. The launch of new discovery tools and Promoted Pins means the time is now to learn and leverage.

This webinar will share results of the first holistic study of Pinterest users’ media habits & practices, which has been featured in Fortune, Forbes, and Adweek. You will learn more about who the Pinterest consumer is, what role brands play on the platform, and how to win by marketing with meaning. 

Ahalogy has more than two years of experience helping accelerate companies such as Kraft, Kellogg’s and Procter and Gamble on Pinterest. Learn how to make the platform drive engagement, traffic and sales for your business.

Takeaways:

  • Pinterest users are a prime audience for marketers.
  • Brands on Pinterest can add value to users’ lives.
  • Brands should treat Pinterest like search (Google), rather than as social (Facebook and Twitter).

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Assocation

Speaker:


 
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