MMA Free Webinar Series

Tuesday, April 17th: 11am - 12pm PST / 2pm - 3pm EST 

The Rise to Prominence of the Mobile Channel – and Mobile’s Impact Across the Media Landscape

Today’s media environment is evolving rapidly, with dramatic growth in consumption from smartphones, tablets and other connected devices. Join us as we explore the latest trends in mobile usage behaviors and technology adoption, and evaluate how the mobile channel is presenting both opportunities and challenges for other media and marketing channels. Key discussion points will include:

• The current mobile environment, including device adoption trends and consumption behaviors
• The growing mobile marketing opportunity across a variety of mobile channels, including web, app, QR codes and SMS
• The mobile channel as connective tissue and a catalyst for other media channels
• The mobile channel as a disruptor of existing marketing paths 

Speakers:
Michael Becker, Managing Director, North America, Mobile Marketing Association
Hans Fredericks, Vice President, Mobile Business Development, comScore

Space is limited, reserve your spot today!

Thursday, May 3rd: 11am - 12pm PST / 2pm - 3pm EST 

Mobile Marketing: Driving Sales, Engagement and Loyalty Through Mobile Devices 

Many who have run mobile marketing and advertising programs have tremendous insights that others can use to further their business goals and boost their careers. Hipcricket Chief Marketing Officer Jeff Hasen interviewed more than two dozen experienced marketers for his new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices. In a webinar with Michael Becker, the Mobile Marketing Association’s North American Managing Director, Hasen breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Hasen and Becker will discuss field-tested guidance from the experiences of brands such as CNN, MillerCoors, Macy’s, Intuit, and ESPN. The webinar will prepare you to:

• Integrate mobile into your marketing programs and effectively measure it
• Make your existing marketing spends work harder
• Determine which mobile tactics are keepers and which are not 

Speakers:
Jeff Hasen, Chief Marketing Officer, Hipcricket 
Michael Becker, Managing Director, North America, MMA

Space is limited, reserve your spot today!

Thursday, May 10th: 9am PST / 12pm EST / 3pm BRT / 5pm GMT  
Global Reach, Local Relevance: Key Drivers Affecting Mobile Marketing Worldwide

Hear from the MMA Regional Managing Directors on their views of key factors driving mobile marketing within their respective regions (APAC, EMEA, LATAM, NA). Key industry trends, leading case & research will be reviewed.

Speakers: 
Michael Becker, Managing Director, North America, MMA
Paul Berney, Managing Director, Europe Middle East Africa, MMA
Marcio Chaer, Managing Director, Latin America, MMA
Rohit Dadwal, Managing Director, Asia Pacific, MMA

Space is limited, reserve your spot today!