MMA Free Webinar Series

Tuesday, February 10, 2015 - 2:00pm to 3:00pm EST

Closing the Gap Between Mobile Consumption and Ad Spend

According to eMarketer, only 40% of US advertising decision-makers say they are taking money out of their print advertising budget to allocate to mobile. And yet, nearly 85% of audiences consume media on their tablets and smartphones, in addition to their television, according to a Tapad study. It’s clear: mobile has officially captured a majority of traffic away from desktops. Companies looking to win "the screen wars" must focus more time, attention and dollars on mobile; it is the next big opportunity for reaching consumers where they spend most of their time.

Yet, mobile investment and ad spend are growing fast, but not rapidly enough to keep pace with increasing usage; in fact, mobile represents only about 10 percent of all media ad spending.

Join us for a webinar that will focus on the challenge marketers face as they look to allocate budgets across media and platforms. Julie Baker, Quaero’s head of digital media will:

  • Identify obstacles to mobile investment;
  • Discuss the importance of the mobile experience, and;
  • Share case studies of companies who are winning with mobile

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association



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Wednesday, February 18, 2015 - 2:00pm to 3:00pm EST

A Clearer Picture for Mobile Native Advertising – Making It Work for Brands

With the promise of higher engagement, marketers are starting 2015 with more interest in native mobile advertising than ever before. But many questions remain regarding how native on mobile can be offered at a scale that makes sense for advertisers and how the issues related to sponsored content apply.

Recognizing a need to help answer these questions within the mobile ecosystem, the Mobile Marketing Association created the MMA Mobile Native Advertising Committee. Our goal is to promote a common framework, educate marketers and publishers about the benefits and best practices, and grow the global market for this emerging display format.

Join us for a webinar on February 18th to review the current state of the art for mobile native advertising with examples from the committee’s founding members including Yahoo, InMobi, Electronic Arts and Sharethrough. From there we’ll explore the challenges and multiple paths forward to bring mobile native advertising into the mainstream.

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association




Thursday, February 19, 2015 - 2:00pm to 3:00pm EST

From Email to SMS to Multi-Channel: Managing the Full Customer Experience via Mobile Messaging

A global survey of customers and businesses by Millward Brown Digital on behalf of Mblox showed a large gap between the way businesses and consumers view customer care. 73% of businesses think they care well for their customers, yet only 36% of consumers agree. So how do brands close the gap and maintain a large, loyal customer base? The best place to start is with a multi-channel mobile strategy that stretches across marketing, IT and customer service.

Stacy Adams, Mblox VP of Global Marketing will discuss:

  • Overall survey results, including consumer preferences for mobile communications by vertical markets including retail, healthcare, financial services, insurance and telecom/cable/utility.
  • The difference between messaging channels and device channels, and how to use each to your advantage.
  • Top ways to to expand your mobile strategy to improve customer experiences and close the care gap.

We will conclude the discussion with a live Q&A session.

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association



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Tuesday, February 24, 2015 - 2:00pm to 3:00pm EST

Busting Through the Silos: Mobile Messaging’s Role in a Cross-channel World

The focus of the MMA webinar is to discuss how text messaging marketing must be at the center of any cross-channel marketing strategies. In today’s ever-changing fast paced world, consumers are adopting new ways to communicate with brands via their mobile phones. However, brands are still missing critical points of engagement leveraging text messaging within their cross-channel communication strategy.

Please join two seasoned veterans that lead strategy from Vibes and Waterfall, Bruce Hershey and Matt Silk as they discuss how text messaging enhances the entire customer journey from acquisition to retention. They will leave the audience with proven tactics and advice which can be implemented today while your brand begins the quest towards a true cross-channel customer communications strategy.

The webinar will cover:

  • Establishing a clear definition of cross-channel engagement 
  • Defining text messaging marketing and its value to brands and consumers
  • Why text messaging is a critical “silo-busting channel” unlike any other channel today
  • Sharing results from 2014 campaigns with metrics and analysis
  • Defining the challenges brands face today launching their mobile programs
  • Explaining why only 1/3 of brands have mobile messaging strategies in place today and attack those objections head on
  • Explaining how critical data and building a universal customer profile will be for long-term success

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association




Thursday, February 26, 2015 - 2:00pm to 3:00pm EST

The Future of Location-Powered Ad Creative

The future of location-powered mobile advertising is bright. Beyond the creative, new beacon technology and integrated feeds featuring local and social data take today’s mobile campaigns to the next level. In this free webinar, you’ll hear from technology leaders and designers going beyond the message and building dynamic creative to trigger consumer engagement, drive foot traffic and boost product sales.

Leo Scullin, Global Industry Initiatives, Mobile Marketing Association