Did you know that 30 percent of active Pinterest users pull up the mobile app while in-store to guide their purchases? That’s just one of many reasons that you’re probably not spending enough marketing time on Pinterest as you should.
With 75 percent of Pinterest coming from mobile, and the platform responsible for sending more web traffic than Twitter, Reddit and LinkedIn combined, marketers need to take notice of the growing visual search engine. The launch of new discovery tools and Promoted Pins means the time is now to learn and leverage.
This webinar will share results of the first holistic study of Pinterest users’ media habits & practices, which has been featured in Fortune, Forbes, and Adweek. You will learn more about who the Pinterest consumer is, what role brands play on the platform, and how to win by marketing with meaning.
Ahalogy has more than two years of experience helping accelerate companies such as Kraft, Kellogg’s and Procter and Gamble on Pinterest. Learn how to make the platform drive engagement, traffic and sales for your business.
- Pinterest users are a prime audience for marketers.
- Brands on Pinterest can add value to users’ lives.
- Brands should treat Pinterest like search (Google), rather than as social (Facebook and Twitter).
Leo Scullin, Global Industry Initiatives, Mobile Marketing Assocation
Zachary Wyer, Brand Manager - Town House Crackers, Kellogg's