Your customers are mobile, and they’re inundated with advertisers vying for their attention. Customers use dozens of apps —branded apps leveraging push messages, group messaging apps (e.g. LINE, WhatsApp, GroupMe), SMS/MMS, to name a few. Understanding the future of your mobile audience is the key to your success. Join ExactTarget as they take a detailed look at the current and future state of mobile marketing. We'll help you cut through the clutter and stay relevant. Finally, five steps to successfully building an engaged mobile audience.
During this presentation we'll examine:
- Key trends in the mobile audience
- The value of understanding your mobile audience, and the overlap across channels
- Laws, rules and regulations: from the MMA to CTIA to TCPA to Apple and Android, each has its own nuance
- How companies are building audiences
Mark Hendrix, Global Practice Lead, Mobile Services, ExactTarget
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association