Time spent on a mobile device by the average US consumer has risen to 2 hrs and 42 minutes a day. A whopping 86% of that time is spent in apps, making the mobile browser a single application swimming in a sea of apps. Within apps, video has emerged as the most compelling advertising experience with the mobile video ad market expected to hit $2.7B by 2017 according to eMarketer.
Flurry’s data shows that video ads educate your target audience and engage them to take action better than any other ad format. In this webinar Flurry from Yahoo, the first mobile video ad provider, will discuss the growth of the mobile video market and best practices for engaging your target consumers on mobile. Participants will get a chance to ask questions and gather practical advice on how to best use video to reach their target audience on mobile.
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association