The MMA is proud to bring the premier global Mobile Marketing Forum series to Ho Chi Minh City, Vietnam in October, 2012. Announcing the MMA Forum Vietnam 2012, presented in association with GoldSun Focus Media Inc, where the MMA will gather the leading industry experts who are defining the mobile marketing landscape in Asia & beyond.
The Vietnamese mobile market is a key market in the SEA region, with a mobile subscriber base of 165 million+ subscribers amounting to a penetration rate of over 183%. Vietnam poses unique market dynamics that marketers need to appreciate completely before formulating their mobile advertising strategies. Much of the mobile marketing growth trajectory in Vietnam is expected to be defined by the rapid growth in mobile internet usage in Vietnam, with over 60% of internet users accessing the internet via their mobile device.
This day-long conference to be held in The Intercontinental, Ho Chi Minh City, will dig deeper into the unique market dynamics of Vietnam, and also share insights on Global & Regional Mobile Marketing Best Practices. MMAF Vietnam is a must-attend event for brands, agencies, technology innovators and publishers looking to chart out an effective mobile marketing strategy to woo customers by effectively integrating mobile with other channels for building smarter campaigns leading to smarter branding, smart sales and ultimately a smarter tomorrow.
MMAF Vietnam 2012 will feature an unparalleled programme that will celebrate the way that the mobile channel is redefining marketing. Each session will feature industry experts representing the key players in the mobile marketing ecosystem—Brands, Agencies, Technology Innovators, Publishers & Operators, as they share their learnings and best practices across global and regional campaigns.
Intercontinental Asiana Saigon
Corner of Hai Ba Trung, St. & Le Duan Bl
Ho Chi Minh
Tel: +1 800 496 7621