China at Your Fingertips (Opening Video of MMA Forum 2012 Shanghai)

Directed by Tony Chen, Co-Chair of MMA China
Presented by GroupM Interaction

MMA Forum Shanghai 2012: Smarter Tomorrow

The mobile channel offers marketers an unprecedented opportunity to engage with their consumers at every point in the purchasing funnel. While almost all marketers have determined that Mobile Marketing possibly represents the holy grail in marketing, many are still uncertain as to exactly how to capitalize on its power, making it an indispensable part of their marketing mix. Defining a strategy within your mobile toolkit, the nuances of consumer behavior, and capitalizing on brand awareness and conversion, are what it takes to build a successful mobile marketing campaign. The 2012 MMA Forum Shanghai will bring together the world’s mobile leaders who are focused on building smarter campaigns that lead to smarter branding, smart sales and ultimately a smarter tomorrow.

What will be talked about:

The MMA Forum Shanghai is a part of the MMA Forum Series which has been held annually in Singapore, New York, Miami and London since 2005 and attracted senior global participation from all segments of the mobile marketing ecosystem.

As the first MMA Forum in China, the event will offer insight on ways that mobile is adopted for marketing across China, Asia and beyond.  The following topics will be covered:

  • Mobile Social Gaming
  • Cross Media Integration
  • Mobile Advertising Tracking & Measurement
  • Mobile Commerce
  • SoLoMoCo
  • Global Mobile Campaign Trend

Keynote Speakers:

Wenjia Fang
Wenjia Fang
Head, New Product Solutions
Wander Meijer
Chief Executive Officer
Brandtone Asia
Kuanxun Wu
Kuanxun Wu
Chief Operation Officer
D2 Communications China


Okura Garden Hotel Shanghai
58 Maoming Rd. (S.), Shanghai 200020
Tel: (86-21) 6415 1111


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