Senior Director, Business Development
Mark Balabanian is Senior Director of Business Development at Turn, a cloud-based software platform for delivering the most effective data-driven digital advertising. At Turn, Mark develops Emerging Channels and Strategic Partnerships. He led Turn’s entry into video and mobile to establish Turn as a leading multi-channel digital marketing platform.
Prior to Turn, Mark was VP of Business Development at Peerset, a provider of social data for digital advertising, acquired by KIT Digital. Mark was also a Principal at Sienna Ventures, where he led investments in social, e-commerce and adtech start-ups. Earlier in his career, Mark was a media and technology investment banker in New York and San Francisco. He holds a BA in Economics from Harvard.
Director, Mobile Strategy and Platforms
Sean Bartlett was named Lowe’s director of mobile strategy & platforms in 2011. He is responsible for the vision and execution of mobile initiatives that advance the customer shopping experience through compelling interactions.
Bartlett has more than a decade of consumer and technology marketing experience from start-up, mid-sized growth, and Fortune 500 companies. Prior to Lowe’s, Bartlett was the director of mobile strategy at an interactive marketing agency and a partner in a mobile marketing agency where he worked with a roster of tier-1 clients and agencies on initiatives involving the integration of SMS, mobile web and applications into traditional marketing initiatives.
A native of the Bay Area, Bartlett previously led outbound marketing for the award-winning digital media services group at Motorola and held marketing positions in the consumer software, Internet and technology industries.
Market Development North America & Strategic Advisor
Michael J. Becker is a passionate, international, entrepreneur, evangelist, volunteer and scholar. He is dedicated to a life of learning and helping individuals and their organizations achieve commercial success through the understanding and effective application of mobility and its impact on their business. Becker holds a number of roles in the industry: he is a North American Market Development and Strategic Advisor to Somo, the world's largest independent global mobile solutions company; a North American director and advisor to the Mobile Marketing Association (MMA); a trustee for Marketing Edge, a non-profit educational foundation; a professor of mobile marketing for National University; a doctorate candidate at Golden Gate University, his research is focused on the currency of personal information and the application of consumer controlled personal data clouds to drive relevant consumer engagement and business results within the marketing mix; and a number of other industry advisory roles, including supporting Privowny, an emerging leader in personal data stores and ExtendedFootprint. He also frequently speaks at industry and corporate events and is regularly interviewed by news and trade publications on mobile marketing trends. Previously, Michael was the MMA's North American Managing Director and the co-founder of iLoop Mobile (now Archer Mobile), a solutions provider of advanced multimedia messaging solutions. He has also authored and co-authored numerous articles and books, including Mobile Internet for Dummies, Web Marketing All-in-One For Dummies, and Mobile Marketing for Dummies and founded and oversaw the publication of the award winning MMA International Journal of Mobile Marketing.
Director, Global Marketing
Seth Berman is Director of Global Marketing at BabyCenter, the #1 pregnancy and parenting mobile and web destination worldwide. BabyCenter supports moms at every stage of their child’s development and connects marketers with a highly engaged audience to deliver targeted life-stage solutions geared to the exact moment in the motherhood journey.
Seth is accountable for user acquisition, email marketing, and product marketing in BabyCenter’s 22 markets globally. Seth is also a mentor at 500 Startups, a seed fund and mentorship-driven accelerator program focused on helping startups succeed through design, data, and distribution. A native of the Boston area, Seth has an MBA from Duke University and lives in San Francisco.
Chief Mobile Officer
5th Planet Games
Rob Carroll is an established video game industry veteran, coming to 5th Planet most recently from Tapjoy, where he was Director of Publishing. During his time at Tapjoy, Carroll was in charge of the company’s developer funds and oversaw publishing activity. While he was there, Carroll also helped launch over 120 mobile games on iOS and Android. Before Tapjoy, Carroll worked at Zynga and Hive7 as a game designer and producer, as well as a console game producer at LucasArts. Mafia Wars, Vampire Wars and Star Wars: The Force Unleashed are just a few of the titles he’s worked on.
Drew Carter is Managing Director at Alix Partners. Drew delivers enterprise revenue growth from better use of data insights (both internal and external sources). He focuses on combining deep-dive analysis with strategic business thinking to drive growth. His work has included a specific focus on the customer lifecycle: from customer acquisition through engagement, loyalty and retention. Additionally, he focuses on marketing, channel and sales force effectiveness.
Formerly, Drew was a partner with Opera Solutions as a member of the senior leadership team of Opera’s Growth Analytics practice and leader of the Digital Strategy practice. At Opera, Drew led development of the Marketing Analytics practice, which focused on revenue growth through deep data mining and predictive analytics. Drew has helped corporate clients understand and harness the value of digital channels and assets.
Richard J. Char
Managing Director and Global Head, Digital Networks and Retail Services
Richard is Managing Director and Global Head of Digital Networks and Retail Services with Citi’s Global Enterprise Payments. Responsible for overall business development for the Money2 digital wallet; primarily with leading mobile network operators, leading retailers, and large digital payments OEMs. Also responsible for GEP’s merchant funded offers programs using our proprietary predictive analytics and Citi Big Data.
Richard was previously CEO and President of Incentium/VIPGift, a corporate incentives and consumer loyalty program manager to Fortune 100 clients including AT&T, General Motors, Pepsi, McDonalds, UPS, 20th Century Fox and Google. Richard led the acquisition of VIPGift in October 2008 in a leveraged buyout with private equity firms Summit Partners and Bridgescale Partners.
Richard was Senior Vice President, Corporate Development and General Counsel of Blackhawk Networks, an affiliate of Safeway, Inc. and the largest retail marketer of prepaid gift cards in the United States. During his tenure, the Company grew to $7 billion in sales. Before that, he was CEO of IC Media, a US and Taiwan-based manufacturer of CMOS image sensors for camera cellphones. IC Media was sold to Korean semiconductor company Magnachip for $100 million in 2005.
Richard was Head of Global Execution and Managing Director, Semiconductor Investment Banking with the Credit Suisse First Boston Technology Group. Before that, he was Co-Head of Technology Investment Banking at Cowen & Company. From 1984 to 1996, Richard was a partner at the law firm Wilson Sonsini Goodrich & Rosati where he specialized in corporate and securities law, primarily for technology companies. Over the course of his career, he has led over 200 public offerings and more than 100 mergers and acquisitions.
Over the past 20 years, Richard has served as a director with more than 15 public and private companies. He currently serves on the Boards of Iteris (Amex: ITI) and Netlist Inc. (Nasdaq: NLST). Richard has an AB in economics from Harvard College and a JD from Stanford Law School.
Director, Customer Retention
Russell Cornell serves as Director of Customer Retention for T-Mobile USA. He is responsible for Handset Upgrades, including day-to-day management of the program, devising and launching new promotional campaigns and optimizing retention investment. He joined T-Mobile in 2008.
Prior to T-Mobile, Russell held positions with McKinsey & Company, Target and PricewaterhouseCoopers.
Russell holds a B.A., summa cum laude, from Dartmouth College and a M.B.A. from the Tuck School of Business at Dartmouth.
Senior Vice President, Media and Entertainment Practice
Chris has developed and led customer marketing strategy, initiatives and functions for more than 15 years across the media and entertainment, pharmaceutical/consumer packaged goods and financial services industries. At Merkle, he leads the Enterprise Strategy Group focused on integrated marketing and CRM. Most recently he spent 7 years at The Walt Disney Company leading customer relationship marketing areas at the corporate level, and at both Theme Parks and Resorts. He served as Vice President, Global Customer Managed Relationships for Walt Disney Theme Parks and Resorts, responsible for customer relationship marketing strategies and initiatives worldwide. He has also served as Vice President, Technology – Corporate Brand Management where he led CRM business and technology strategy work across Disney’s diversified businesses.
Justin is a consultant, author, and the Analytics Advocate for Google. He commonly works with executive to help them understand how they can leverage digital analytics and online data to improve their business. He also interacts with marketing and IT teams to define what business metrics they should track and how to collect the data.
Justin is also an active participant in the digital analytics community. He publishes the blog Analytics Talk and has authored or co-authored three books: Google Analytics (O'Reilly, 2007), Performance Marketing with Google Analytics (Wiley 2010) and Google Analytics, 2nd Ed. (O'Reilly, 2010).
In 2011 Justin was nominated as Innovator of the year by the Web Analytics Association. In 2012 he was nominated for Most Influential Industry Contributor by the Digital Analytics Association.
Brian M. Decker
Managing Director, Client Leadership, Digital
Brian has over 18 years of digital experience developing effective performance and brand-driven marketing and media campaigns. Over the last five years at Mindshare, Brian has been has been driving digital and strategic innovation for Clients including Domino’s Pizza, Boehringer Ingelheim, Goldman Sachs, IHG, Novartis and Ameriprise.
Brian has focused his expertise in the creation of effective media investment portfolios across display, mobile, social, local, multi-cultural, video and programmatic platforms. Brian has developed a reputation for his strategic, data-driven and relentless approach to effectively “Move Rocks and Measure Distance” philosophy based on his Client’s business and marketing goals.
Over the years he has also worked at key agencies including Optimedia, R/GA, the Grey Global Group, Earle Palmer Brown and the International Data Group.
Michael Della Penna
Senior Vice President, Emerging Channels
Michael Della Penna is Senior Vice President of Emerging Channels at Responsys. His responsibilities include spearheading the overall strategic direction, partnerships, and solution offering across key digital channels (social, display and mobile) for the company. Michael is a seasoned marketing professional with a long, proven track record of launching successful marketing, branding, and sales strategies for leading public and private companies. Most recently, Michael founded SuiteDialog, a full-service email and social CRM agency that helps brands ignite conversations and cultivate relationships with customers across the social web. Prior to SuiteDialog, Michael founded Conversa Marketing, a social CRM company that was acquired by StrongMail Systems in 2010. Before branching out on his own, Michael served as chief marketing officer for Epsilon, a leading provider of multichannel, data-driven marketing services. Michael’s other key marketing leadership roles include CMO at Bigfoot Interactive, VP of strategic development at CNET Networks, Inc., and VP of marketing at ZDNet. Michael served as the Co-Executive Chairman of the DMA’s Email Marketing Council/Council for Responsible Email and Email Experience Council and has been recognized as one of B-to-B Magazines “100 Most Influential People in Business-to-Business and Interactive Marketing” five times for his ongoing contributions to establishing digital marketing best practices. Michael received a B.B.A. and an M.B.A. from Hofstra University.
Senior Product Marketing Manager, Digital Publishing
Dave Dickson manages marketing for Adobe Digital Publishing Suite, an app publishing solution for tablet and smartphone devices. Dickson is well-versed in marketing technology solutions for emerging industries. Before joining Adobe in 2009, Dickson held marketing positions at a variety of startup software companies, including Avinti, a Symantec-funded startup in the enterprise software security space. He also founded and served as creative director at Pico Creative, a marketing communications consultancy. Dickson has a Bachelor of Arts degree in Advertising from Brigham Young University where he graduated magna cum laude. He also received his MBA from BYU.
Vice President, Mobile Solutions
Mike Downey is Vice President of Mobile Solutions for OpenX and oversees mobile strategy. OpenX products provide a comprehensive revenue serving platform by combining ad serving, an ad exchange and a breakthrough approach to yield optimization.
Director, Network Development
Clare Dunnett is director of network development, where she manages supply across web, mobile and connected TV, day to day operations and publisher account management for BrightRoll.
She brings with her over a decade of publisher management, sales development and sales operations experience. Most recently, Clare managed publisher operations for Glam Media, the number one global lifestyle property. At Glam Media, Clare was responsible for managing publisher strategy, which included business development, working with existing and new publishers to gain access to cutting edge digital brand solutions.
Prior to Glam Media, she held various roles in international sales and sales operations at British Airways Media (Cedar Communications) and AdLINK Internet Media.
Clare has a Bachelor of Arts degree from the University of East Anglia, UK.
Vice President, Business Development
Stephanie is a Senior Executive with an impressive career history in the digital space at international level. Stephanie currently holds the position of VP Business Development at Somo overseeing the company’s media business in the US. Somo is the largest and most experienced full service mobile specialist agency with offices in San Francisco, LA, New York, London and Singapore. Stephanie joins Somo from Out There Media where she held the position of VP Sales overseeing the local sales teams in 11 markets across APAC, the US and Europe. Before fully moving into the mobile space, Stephanie was part of Google’s start-up team setting up the search giant’s Greek operation. She headed up the local sales team running campaigns for large advertisers across multiple channels (search, display, mobile) and geographies. She holds a Master’s Degree in Computing Science from Birbeck College (University of London) and a Master’s Degree in Communication Studies from the Ludwig-Maximilians-University in Munich/Germany.
Director, Digital Relationship Marketing
Sammar Faraj is the Director of Digital Relationship Marketing at Quicken Loans in Detroit, MI. His team is responsible for the vision, strategic alignment and execution of digital experiences throughout the lifecycle of a client via Email, SMS, Social and Mobile Apps.
Sammar has 13 years experience in Marketing and IT. Prior to joining Quicken Loans, he spent the better part of a decade leading a variety of Email Marketing efforts in agency settings at Wunderman of Team Detroit and at Mediacom Interaction. Sammar holds a BSE in Industrial and Operations Engineering from the University of Michigan.
Vice President, West Coast Advertising Sales
John Ferraro is Vice President, West Coast Advertising Sales at WhitePages, the largest online and mobile provider of contact information for people and businesses in North America. A top 40 property with over 40 million unique monthly users that powers over 2 billion searches a year via sites that include WhitePages.com and 411.com, WhitePages offers consumers one-click access to more than 200 million adults, or over 90% of the adult population. The company’s suite of mobile products includes a top-50 website and popular iPhone, Android, HP webOS and BlackBerry applications that have been downloaded more than 25 million times and currently represents about 30% of all WhitePages users. A media sales veteran with over 16 years of industry experience, John has spent the last four years managing WhitePages’ online and mobile sales strategy on both a regional and national level. Currently, he oversees all aspects of the company’s west coast advertising sales operations which includes growth strategy, execution and account management. Prior to WhitePages, John was Director of Online Sales and Marketing for KING 5, Seattle’s NBC affiliate, where he was in charge of all online and mobile ad sales initiatives for the organization. John holds a BA from American University in Washington, DC and an MS in Mass Communications from San Diego State University.
Vice President, Growth and Innovation
Ben Gaddis is VP of Innovation at T3. Ben is an envelope pusher, ever ready to cultivate new ways of solving both known and arising client challenges. His focus is firmly set on the technology horizon, from where he leads the agency's innovation group into emerging applications and media strategies for T3 clients.
His innate ability to precisely pair innovative approaches to challenges helps the agency deliver solutions that are as sensible as they are forward thinking. Ben's technology bona fides were honed crafting search and mobile marketing strategies, first at Omnicom's mobile marketing agency, ipsh, where he was vice president and director of business development, and at TM Interactive, where he helped American Airlines launch its first Mobile initiative and developed enterprise-level mobile strategies for Frito-Lay, Nokia and AT&T.
A frequent industry speaker on mobile marketing, Ben also regularly participates at AAAA and AAF events. He is a contributor to the DigitalNEXT blog on AdAge.com and Mobile Marketing for Dummies, published by Wiley.
Vice President, Digital Solutions
Alliance Data Retail Services
Scott Gamble, VP Digital Solutions, is accountable for all Alliance Data Retail Services’ consumer-facing digital initiatives in the areas of web, mobile, e-commerce, social, and email. Scott and his team are responsible for the development and execution of the Alliance Data mobile strategy, which has led to multiple industry-first products in the areas of mobile marketing, payments, and service.
Prior to his current role, Scott has worked in Strategic Development, New Entity Creation, and e-commerce during his 15 years with Alliance Data. He has more than 20 years of experience in the retail payments industry, including management roles at GE Capital and SPS Payment Systems.
In addition to his work at Alliance Data, Scott is a founder and board member of Central Ohio Mobile Monday, a community chapter of the world’s leading mobile-focused community, which strives to foster cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. Scott also donates his time by serving the community as a volunteer payments strategy consultant for several non-profit organizations.
Chief Marketing Officer
Named a top Chief Marketing Officer on Twitter, Jeff Hasen (@jeffhasen) builds, strengthens and protects brands. Companies benefiting from his talents have landed on Wired’s list of most innovative entities on Earth and been named pioneers and the early leader in the burgeoning mobile marketing category.
One of the most frequently quoted voices in mobile and social media, Jeff is the author of the new book, Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices.
Jeff co-created the certification program for the Mobile Marketing Association. In the fall of 2012, Jeff provided mobile marketing certification training at the Direct Marketing Association’s national conference.
As CMO, he saw Hipcricket to a public market listing, designation by CTIA as a pioneer and by a leading wireless analyst as an “industry powerhouse”, and sale. Attesting to the strength of his efforts, the acquiring company now sells its products and services under the Hipcricket brand to such companies as MillerCoors, Macy’s, Nestle and Clear Channel, among hundreds of others.
For InfoSpace, he drove a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.
Through his “Moments of Trust” lessons, he teaches marketers to interact with consumers who are armed with a mobile device and a voice that can instantly change or reinforce public opinion.
More at jeffhasen.com.
Associate Media Director
Rebecca Hawkins is the associate media director leading mobile at 4D with responsibility for Disney across their theatrical, home entertainment, and interactive business. In this role, she leads mobile media strategy, planning, buying, and innovation across various branding and DR campaigns. She works closely with other media disciplines to create impactful integrated marketing executions.
Prior to 4D, Rebecca served as the digital account director for Kia Automotive—specifically the company’s digital and mobile marketing efforts. Under her stewardship, Kia’s marketing programs have helped the automaker experience brand lift and increased sales volume while gaining market share on competitors. She also served as the U.S. lead for Initiative’s mobile excellence practice designed to educate and empower colleagues and consult clients on mobile marketing strategy.
Hawkins has extensive digital direct-response and branding experience working with well-known clients including CBS, Showtime, Vonage, Wachovia Bank, and Adidas.
Both Rebecca and her work have received industry accolades. In 2009, she was named Mediaweek Magazine’s Rising Star—one of the industry’s most prestigious and competitive awards. Additionally, her work has been featured for its innovation and creativity in numerous industry publications including Adweek, Mediapost, and Tech Crunch. Her campaigns have garnered industry recognition including being named the DPAC Awards Best Product Launch, Gold Award Winner at the Internationalist Digital Awards, Bronze Medal winner at the IAB Mixx Awards, Digiday Mobile Excellence Awards finalist, and Mobi Award winner for Best Mobile Promotion.
Rebecca earned her Bachelor of Science in Business Management from Babson College in Wellesley, Massachusetts. She currently resides in Westwood, CA with her husband Alex and their dog Ortiz.
Vice President, Product Strategy and Innovation
Josh Herman serves as VP of Product Strategy and Innovation for Acxiom Corporation. His responsibilities include business development for multichannel marketing applications in mobile, TV, online media, email and print channels. As one of the creators of the household segmentation system Personicx, he also develops marketing applications leveraging Personicx across different industries and business applications. He is privileged to work and consult with Acxiom’s largest partners and brand name clients engaged in the emerging digital media channels including Citi, Macy’s, Disney, Verizon, Fidelity, Comcast, Harrah’s, at&t, and more.
Josh has been recognized as one of American Demographics magazine’s “25 most influential people on the demographic landscape in the past 25 years.”
His recent articles can be found in Digiday Brand & Digiday Mobile, April 2012; the December 12th edition of Mobile Marketer; February 8th 2011 edition of Mobile Commerce Daily; June 2010 issue of Target Marketing; March 2009, Mobile Marketer; June 2008, Chief Marketer; McGraw Hill’s “Annual Editions series for Marketing” in February, 2008; the MediaPost TV Online Board in October 2007.
Josh has been a speaker at many professional conferences including the DMA Mobile Forum, Spring 2012; Marketing Sherpa Email Summit, 2012; DMA, Fall 2011; Disney Analytic Summit, Summer 2011; Mobile Marketing Association, Spring 2011; pii2011, Spring 2011; ARF TV Forum, Spring 2011; Media Post Mobile Insiders Summit, Winter 2011; DMA Annual Conference, 2008, 2009, 2010; Disney Institute, Summer 2010, ad:tech, 2008, Rutberg Wireless Influencers, 2008 OMMA Behavioral Targeting, 2007 IRI Summit, 2007 Scarborough Market Research conference, and key-note speaker role at the 2006 Forrester Consumer Forum.
Chief Marketing Officer
Brent Hieggelke is the CMO of Urban Airship, which enables the world's top brands to develop stronger relationships with mobile audiences through mobile relationship management solutions. Previously, Brent spent a decade helping brands optimize digital marketing initiatives in executive marketing posts at WebTrends, TouchClarity and Omniture. Most recently, he founded Second Porch, the first Facebook-integrated social vacation rental site sold to HomeAway, Inc. Early in his career, Brent co-founded New City, a media company in Chicago. He has received multiple marketing awards, speaks frequently at both marketing and digital conferences and is a member of the Mobile Marketing Association’s North America board.
President and Chief Executive Officer
Mercedes-Benz Research & Development, North America, Inc.
As President and CEO of MBRDNA, Johann Jungwirth is responsible for all Mercedes-Benz Research & Development activities in North America, including Infotainment & Telematics, Customer Research & HMI, and Society & Technology. He fulfills these responsibilities using his past experience as the head of development for Mercedes-Benz’s “New Telematics Generation 2.5” head-units, and overall more then 17 years of experience at Mercedes-Benz R&D and Daimler.
MBRDNA was founded in 1995 to focus on research, advanced engineering, product testing, and new design projects. Since 2009, it has been under the leadership of Johann Jungwirth (or “JJ”, as he is known among his engineers). Mercedes-Benz has the most extensive commitment to innovation in the United States, which has been strengthened by JJ’s leadership and vision.
JJ gave keynote speeches at multiple Telematics Conferences like Telematics@China and Telematics Detroit 2010 and 2011.
Vice President, Marketing
Peri Kadaster is Vice President of Marketing for CoffeeTable, the leading catalog shopping app for iPad. CoffeeTable partners with 150 top retailers—including Crate and Barrel, Neiman Marcus, Athleta, West Elm and Tory Burch—to showcase their catalogs and lookbooks in an iPad app and provide unprecedented catalog engagement analytics. Previously, Peri was an Engagement Manager at McKinsey & Company, where she advised leading companies in the retail and consumer technology industries. At McKinsey, Peri specialized in consumer marketing and served as interim Director of Client Development for NM Incite, a Nielsen-McKinsey joint venture on social media intelligence. Prior to McKinsey, Peri was a Marketing Associate at PepsiCo, where she was a brand manager for AMP Energy Drink, and a Senior Associate at The Parthenon Group, a Boston-based boutique strategy consulting firm. Peri received her MBA from Harvard Business School and her AB from Duke University.
Vice President, Global Head, Mobile and Strategic Platform Partnerships
Experian Marketing Services
Alok Kapur is Vice President, Global Head of Mobile, for Experian Marketing Services. In this role he leads creation and development of the global product strategy, strategic partnerships and business development including organic and inorganic investment imperatives for the mobile business.
Previously he was VP, Global Business Development at Adenyo/Motricity Inc. Prior to Adenyo, Alok was at Microsoft in the Mobile Display Ad & Search Monetization team where he was responsible for driving $5MM+ of mobile ad revenue and negotiating deals with key players in the advertising ecosystem. In addition, at Microsoft, Alok spent over three years negotiating and successfully closing deals with major OEMs and mobile carriers in the US, EMEA and Asia Pacific for the Windows Mobile Business. This included two of the largest co-marketing deals in the history of the Windows Mobile Business totaling over $300MM. Alok also had very successful stints in product planning for the Windows Platform team, driving partner strategy in the WW Partner Group and in the Corporate Strategy team at Microsoft.
Alok has spent time as an entrepreneur driving business development and marketing for small growth companies, focused on customer acquisition and product launches. Alok holds an M.B.A. in Marketing, Strategy & Information Technology from The Paul Merage School of Business at UC Irvine where he was a Dean’s Scholar and a Bachelor’s in Computer Engineering from the University of Pune, India where he was a top 0.1% University Graduate.
Chief Marketing Officer
Dan is Kontagent’s resident storyteller. His drive to make sense of complex concepts and solutions comes from his unique background in philosophy, quantitative research and brand marketing. Prior to joining Kontagent, Dan held several senior marketing roles in various industries including financial services, consumer Internet and B2B SaaS. Most recently, Dan served as CMO and head of product management for Jobfox, one of the web's leading job boards and an innovator in the emerging social recruiting space. Even when not in the office, Dan is still telling stories—usually to his two daughters—and usually about princesses, not analytics.
Vice President and General Manager
James Lamberti brings more than 19 years of experience to AdTruth, 41st Parameter’s digital media division. He is well versed in all aspects of marketing and has extensive executive management experience gained at a number of successful ventures.
Prior to joining, James served as vice president of global marketing at InMobi – the largest and fastest growing independent mobile ad network. This experience provides him with unique insights into the evolving mobile ecosystem. While at InMobi, James led demand generation efforts that produced measurable success. In addition, he was responsible for establishing the company as a global marketing presence in the mobile ad space.
Before InMobi, James’ positions include senior vice president at comScore – one of the global leaders in understanding web usage – where he focused on analytics, tracking and privacy. He also has strong experience in consumer packaged goods due to his time as an executive with The Clorox Company.
Co-Founder and Chief Executive Officer
Adam Lavine is CEO of FunMobility and the co-chair of the MMA’s Mobile Coupon Ad Unit Standards (MOCAUS) committee. Adam leads the charge at FunMobility to enable next-generation mobile relationship management products and services. Adam has grown FunMobility profitably through many periods of change and growth, building solutions for customers including Verizon Wireless, AT&T and T-Mobile, Disney, Universal Music, Chiquita, Nickelodeon and many more. Adam is a passionate student of technology, business and the arts, as well as being involved in various charitable causes.
Prior to founding FunMobility, Adam was founder and CEO of Specular International, a creator of 3D graphics and animation special effects software, which merged with a NASDAQ publicly traded company. Adam was an Animation Instructor at the University of Massachusetts at Amherst, where he produced and directed animations for the National Science Foundation. Adam serves on the Bay Area board of CoachArt, a charity to provide free lessons in the art and athletics for children with life-threatening illnesses. His personal interests include magic, juggling, poker and ukulele.
Chief Executive Officer
Henry Lawson is CEO of nFluence - the company that defines the Gamification of Interest Graphs enabling consumers to influence the marketing messages they see and marketers to increase their marketing efficiency by by 30-50 times. Henry founded the business with Brian Roundtree and Tom Huseby in early 2011 after serving as an Executive in Residence at Warburg Pincus LLC. He spent 14 years of his career at Donovan Data Systems, twelve as Worldwide President leading the company’s position as one of the largest Adtech companies processing over $80bn of advertising annually. Prior to DDS Henry was Chairman of Executive Council at Interep the largest US radio rep Company and also held consulting positions at Monitor Company and Ricardo Consulting Engineers respectively.
Henry was educated at Trinity Hall, Cambridge having gained an Exhibition being awarded his Masters degree in Mechanical Engineering and then went on to be a Baker Scholar at Harvard Business School.
Born in Johannesburg, South Africa, Michael is an expert in the field of Customer Relationship Management and Mobile Marketing. He is the Executive Chairman of Archer Mobile, a Seattle, WA. based mobile marketing and technology provider. Archer’s clients in Africa, Asia, Europe and the United States, include Fortune 500 companies, multinational brands and wireless carriers.
Michael has advised marketers on the creation and execution of integrated mobile marketing campaigns via text, MMS and the mobile web. He has also helped wireless carrier to improve the efficiency of their messaging platforms, by using Archer’s proprietary A2P messaging solutions. He has co-authored several messaging technology patents that have been successfully commercialized. Articles written by Michael have appeared in Marketing Mix, Finance Week, Wireless Week and Mobile Marketer.
He is currently the co-chair of the North American Mobile Marketing Association’s Marketing Best Practices for Messaging Committee and was a member of the international Mobile Marketing Association’s Permission Based Marketing Best Practices Committee in 2011.
Archer’s mobile marketing platforms enable advertisers to create and deliver SMS and rich media, video MMS messages to all makes and models of mobile handsets, in a highly efficient and measurable way. Archer has offices in Poland, South Africa, Mexico, Singapore and the United States.
Vice President, Mobile and Digital Apps
The Weather Company
Alex Linde leads The Weather Company’s digital monetization group, overseeing the teams responsible for ad products, ad technology, and ad-supported creative services for the mobile and digital applications for The Weather Channel and weather.com. In this role, he bridges the consumer offering and marketing offering provided by TWC. He reports to Curt Hecht, chief global revenue officer of The Weather Company.
With a strong background in mobile technologies and next-generation product development, Alex joined TWC in June 2012 as vice president of mobile and digital apps, responsible for developing, managing and executing all aspects of TWC’s mobile strategy. Prior to TWC, Alex worked at Yahoo!, where he served as director of mobile and tablet advertising, and previously as director of mobile platforms. Prior to Yahoo!, he created the first standard-compliant mobile widget engine, served as vice president of applications for mobile messaging specialist Colibria, and founded a mobile marketing startup bridging TV and multimedia messaging. Originally trained as an engineer, Alex was an early contributor to the very first mobile browsers.
Alex is a member of the Interactive Advertising Bureau, where he currently serves as co-chair of the IAB Mobile Committee. A native of England, Alex is based in the San Francisco Bay Area where he lives with his wife and four sons.
President, Chief Executive Officer and Principal
Mickey McManus is president, CEO, and principal of MAYA Design, a leading technology design and innovation lab. MAYA's highly-skilled, interdisciplinary team creates innovative ways to integrate information and technology into satisfying user experiences.
In 2005, Mickey spearheaded the launch of MAYA's Pervasive Computing practice to help companies kick-start innovation around business challenges in a vastly connected world, where even now computing devices outnumber people. To maximize such opportunities for innovation, he leads a team of cognitive psychologists, ethnographers, computer scientists, mathematicians, visual and industrial designers, game designers, architects, and filmmakers. This visionary group collaborates to design products, services, and environments for people in a trillion-node world—a world whose scale and complexity will dwarf that of today's Internet. Mickey and his team work with a wide range of clients—from Fortune 500 global companies to foundations, government organizations, and startups.
To explore the emerging value at the intersection of design, technology, and business, Mickey co-authored Trillions: Thriving in the Emerging Information Ecology (Wiley 2012). The book is a field guide to thefuture, where computing will cease to be confined to any particular "box," but instead be freely accessible in the ambient environment.
Mickey holds a BFA in industrial design from the University of Illinois, with extended studies in communication design and mathematics. His work has been published in Bloomberg Businessweek, Fortune, Fast Company, the Wall Street Journal, and Harvard Business Review. He is a frequent speaker on the topic of design, pervasive computing, and business innovation.
Chief Marketing Officer
Victor Milligan is the CMO of Nexage where he leads all marketing and analytic functions. Prior to Nexage, Victor was the CMO and Chief Strategy Officer (CSO) of Lavastorm Analytics, where he successfully repositioned Lavastorm into the operational intelligence space and put them on a growth trajectory in the vibrant analytic market. Before joining Lavastorm, Victor was a Senior Managing Partner at Gartner, leading their global industries team, and cut his cloth at BoozAllen where he consulted to telecom and mobile companies in the US and across the globe.
Manav Mishra leads Product Management for the core and Premium versions of Google Analytics. His team is responsible for the product design, management and delivery of several key features such as mobile app tracking, next generation analytics, E-commerce, Content Experiments, Segments, Management Experience, Developer APIs and Platform.
Prior to joining Google, Manav led program management at Microsoft for several consumer and enterprise experiences in Windows, Windows Live, Internet Explorer and Office. Prior to Microsoft, Manav dabbled with next generation CPU architectures and networking software stacks at Intel.
Manav has a MS in Electrical Engineering from Washington State University. Manav has several international journal and conference papers to his credit and is the author of 40+ patents.
Association of Coupon Professionals
John has more than 25 years experience in consumer package goods and the coupon industry. His experience includes both strategy and implementation while crossing business functions of sales, marketing, operations, and information technology while focusing on business-to-business marketing and business development in the retail grocery industry.
Currently, he is a partner of Integrated Management Solutions, Inc. a meeting planning, management services, and consultancy serving the coupon industry. He serves as Executive Director of the Association of Coupon Professionals, managing the strategic direction and day-to-day operations of this 60+ member trade association.
He has been involved in the industry, participating in many trade association activities and initiatives and serving as a panelist and presenter at conferences that includes the Association of Coupon Professionals, Joint Industry Coupon Committee, Promotion Marketing Association, Coupon Information Center, GS1, and The Mobile Marketing Association.
Chief Revenue Officer
Tony’s experience and achievements in the ad tech field are proven. His sales and operations successes at DoubleClick and Yahoo were recognized by Sequoia Capital, who tapped him to build the revenue models and sales teams at both YouTube and AdMob. Most recently Tony was General Manager, North America, at mobile advertising company, Mojiva. There he was an integral driver of both Mojiva, the mobile ad network and Mocean Mobile, the ad serving platform. Tony holds the distinction of being the only four-time Platinum Sales Award MVP at Yahoo, and has been a key catalyst in several successful acquisitions throughout his illustrious career.
Digital Media Communication Specialist
As part of Fighting Irish Digital Media (FIDM), Tim O’Connor oversees digital and social media strategy for Notre Dame Athletics. Tim’s team consists of a social media community manager and a blogger and is responsible for engagement with Irish fans on all major social media platforms. He is a 2002 graduate of Notre Dame where he majored in design.
Director, Market Development – Mobile Marketing & Analytics
Lisa Peterson has 20 years of progressive experience in the telecommunications and mobile industries, which has included group management positions at corporations, such as MCI and Sprint-Nextel. For the past 16 years, Lisa has been bringing new mobile applications and services to market. Lisa has a proven track record of developing winning product, marketing, partnering, and channel strategies to accomplish this.
In her current role at Neustar, Lisa is responsible for building the business strategies, marketing plans and partnerships for Neustar’s mobile information services and analytics portfolio. Neustar provides real-time intelligence that helps businesses to make decisions related to their customer interactions and improve the relevancy of their engagements. Neustar provides solutions for Marketing & Advertising, Commerce, CRM and Risk Management, performing identity verification and scoring functions, geo location services, and segmentation and analytics.
Prior to joining Neustar, Lisa ran a research and consulting practice that employed subject matter experts to provide strategic planning and analysis, as well as professional services and for the mobile industry, with emphasis on location-based services and mobile data applications. Lisa has deep knowledge of the mobile ecosystem and has been working with mobile application developers since the early 2000’s. While at Sprint-Nextel, Lisa was instrumental in pioneering the Location Based Services market, bringing the first mobile GPS navigation solution to the US market. Lisa is a frequent speaker at many industry conferences on the topics of mobile marketing and location based services. Lisa contributed to CTIA’s Wireless Industry Caucus (WIC) committee on LBS Best Practices, co-authored the 2006 Driscoll & Associates Consumer LBS and Navigation Study, and authored a report on Location Based Advertising, released in January 2010. Lisa has a B.S. in Finance from University of Maryland (UMD) and an M.B.A with a concentration in MIS, from UMD Robert H. Smith School of Business.
Co-Founder and Chief Executive Officer
Recently named 2013 “Mobile Evangelist of the Year” award, Jack is one of the premier thought-leaders in mobile marketing and wireless, and responsible for spearheading Vibes’ strategic direction and driving the company’s position as the leading provider of mobile relationship management technology solutions. An entrepreneur and builder, Jack has specific expertise in business development, strategic client management and consumer marketing.
Jack currently serves as Chairman of the Mobile Marketing Association’s Global Board and on the CTIA Wireless Internet Caucus. For over 15 years, Jack has been an active participant in the industry, having been honored in 2005 with the MMA’s “Outstanding Individual Achievement” award, and speaking at numerous mobile marketing events, including Adobe Digital Summit, RAMP and the Customer Engagement Technology World. Under Jack's leadership, Vibes has recently been named one of the Top 100 Digital Companies by Built in Chicago, named a finalist in the MMA Smarties Awards, Chicago Innovation Awards, and Mobile Excellence Awards, as well as being ranked #92 in the 2007 Inc. 500 list of fastest growing US companies.
Head, Mobile Advertising, Pinsight Media+
Sprint New Ventures
Dan Polk, Director, Sprint New Ventures, is responsible for driving revenue growth in the Digital arena across strategic and alternative areas for Sprint. Dan leads the expansion of Pinsight Media+, the mobile advertising services from Sprint, as well as the use of data analytics, and a collection of Open retail service initiatives. Dan has 15 years of experience in the wireless industry. Before moving into his current role, he was responsible for all Operations across Sprint.com, including the MySprint self-service portal, eCommerce online store, and numerous supporting digital properties. Dan played a senior leadership role in Sprint.com (and Nextel.com) for much of his time at Sprint, including a leadership role in rolling-out Nextel’s early mobile internet and over-the-air-programming initiatives.
Prior to his tenure with Sprint Nextel, Mr. Polk spent time in the consulting industry with Northrop Grumman and Mitretek Systems. Dan was awarded his MBA from Georgetown University, holds both Masters and Undergraduate degrees from the University of Virginia, and has earned a Project Management Professional (PMP) certification.
Vice President, Associate Analytics Director
Joseph Rose serves as a VP, Associate Director of Analytics at MediaVest, overseeing measurement and analysis for P&G North America.Prior to joining MediaVest, Joseph worked at Havas Digital, Media Contacts, where he lead the digital analytics practice for the NY New York office, covering clients including Dannon, Schering–Plough and Volvo. He also spent X years at Didit, a search marketing firm developing the online strategy on a range of clients across entertainment, retail, cellular, travel, and financial sectors, including E*Trade, Match.com, Cingular, Travelzoo and FreshPair.
Joseph started his career in the financial sector, holding a series 7 license. Joseph worked for AIG for five years, managing the V2020 internal product, supporting online trading, reporting and compliance needs for over 3,000 financial representatives.
He resides in New York City, and holds a Bachelor of Science degree from St Johns University.
Sarah Rotman Epps
Sarah Rotman Epps is a Senior Analyst at Forrester Research, serving Marketing Leadership professionals. Her research anticipates and analyzes consumer trends in computing and mobility. Sarah’s research on tablets is some of the most-quoted in the industry: In her March 2011 report “iPad Challengers Have Flawed Product Strategies,” she made the call that Android tablets would fail in the US unless they were made by Amazon — six months before Amazon announced the release of its successful Kindle Fire. She is tracking new disruptive consumer technology products on the horizon, such as Microsoft’s Windows 8 operating system as well as new form factors such as wearables.
Chief Marketing Officer
Gabi Schindler has extensive global marketing experience, leading marketing and communications efforts for Fortune 100 companies, start-ups, and medium sized companies. Formerly, Gabi was the CMO at Azingo, an open mobile platform company acquired by Motorola in 2010. She was also the CMO at Saba, a global enterprise software company with leading people management solutions. As the Senior VP for global marketing at PalmSource, Gabi launched the first successful PalmOS smartphones with Palm, Samsung, Sony, Kyocera, and other leading global operators. Gabi was also VP of Marketing at AT&T and Senior Director of Public Relations at Apple.
Web Analytics Association
Rand helped create an industry - inventing brand name online marketing and new media products from benchmarkvendors; WebSideStory (acquired by Omniture/Adobe), Keylime Software, (acquired by Yahoo!), WebTrends, Unica (acquired by IBM), Eightfold Logic and InsideView. In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine. He is regularly quoted in the WSJ, Investor's Business Daily and Business Week and in numerous marketing &media publications, including AdWeek, and Advertising Age. He is a founder and past board member of the DAA (Digital Analytics Association), and the DMEF (Direct Marketing Educational Foundation), is a management Consultant, and an Executive-in-Residence at the University of the Pacific for Digital Marketing, New Media.
Chief Marketing Officer
Marl Severini started his career in advertising at agencies such as Grey Advertising in NYC. In 1991, he and a few partners established what became The Gramercy Group, an integrated marketing company specializing in branding, direct marketing, sales promotion and digital advertising. With Fortune 500 clients such as Eli Lill, Michelin, Pepsi and Citi Bank, The Gramcercy Group was acquired by Publicis S.A., the third largest global ad agency network in 2000. Mark served as president of Publicis Dialog NY until 2003.
In 2007, Mark Severini, with Anthony Iacovone, Augme Mobile, the first mobile marketing company to launch a web-based technology for ad agencies and major brands to create, manage and track mobile marketing and advertising campaigns. Severini served as CEO responsible for merging Augme after engineering the acquisition of Augme in 2009 by Modavox in a stock deal.
In 2011, he and former partners in Augme Mobile launched AdTheorent, the first mobile ad network with real time learning. Mark currently serves as CMO and Managing Partner at AdTheorent.
Co-Founder and Chief Executive Officer
Bryan Trussel is co-founder and CEO of Glympse, a company focused on making location sharing commonplace. His main focus is to make Glympse part of our daily lives and make sure the product’s ease and simplicity coincides with its commitment to safety and security. Bryan spent 16 years leading teams at Microsoft, working on a range of products from Windows to Interactive TV and embedded systems to casual games, including creating and launching several V1.O products, like Messenger Games, Windows CE and Xbox Live Arcade. He has a bachelor’s in Computer Science from the University of Utah and an MBA from Kellogg at Northwestern. He currently resides in Redmond, Wash. with his wife and five children.
Vice President, Digital Analytics
Jennifer is a vice president in the Digital Analytics practice. She has helped nearly 100 companies leverage digital analytics to better understand their customers and influence customer behavior. Leveraging a background in digital marketing, Jennifer has 7 years of experience as a digital analytics consultant. She has led projects in digital measurement strategy, site optimization, and multi-channel executive dashboards. Most recently, her experience has included mobile measurement strategy as well as defining and implementing a social measurement strategy across a major CPG company’s brand portfolio. Jennifer has developed a reputation in the industry for her ability to translate digital data into meaningful reports and actionable insights. She is a frequent speaker at digital marketing and analytics conferences. Jennifer has a bachelor’s degree in international studies from Northern Michigan University and a master’s degree in communication from Purdue University.
Executive Vice President, Product
Josh Walsh co-founded AdTheorent in late 2010 as the first RTB platform for the mobile advertising ecosystem. Today, Walsh heads up the Product team with innovation, strategy, marketing, and management of development.
Vice President and General Manager, Mobile
Chris is responsible for the operations, profitability, and strategic planning for Merkle Mobile. Chris has more than 15 years of experience helping Fortune 1000 companies implement marketing strategies and solutions. Prior to Merkle, Chris was vice president of global sales at Archer (formerly iLoop Mobile), responsible for leading the company through a significant growth phase, expanding the business from 20 to more than 150 clients in North America and Europe. In addition to being responsible for all mobile platform licensing and campaign services revenue, he created channel relationships with digital marketing companies including Comcast Spotlight, DoubleClick, Google, Money Mailer, who resold iLoop’s products and services.
General Manager, Mobile
Josh is responsible for the Rubicon Project’s mobile technology, revenue, strategy, and operations globally. After joining the Rubicon Project in May 2008, Josh helped build the company from a start up with 40 employees, to a profitable 250+ employee company with 8 global offices, and the largest independent technology platform in the industry. Most recently, Josh served as the company’s SVP Global Market Development where he played a central role in growing the Rubicon Project’s audience reach into the largest on the internet, according to comScore. Josh is considered an industry thought leader and has presented at numerous industry events including ad:tech, Digiday and IAB MIXX.
Josh is a seasoned entrepreneur and business leader who loves bringing new ideas to market. Prior to joining Rubicon Project, Josh was a co-founder and CEO of SWMX (SoftWave Media Exchange), a media exchange that automated the radio, cable, and television advertising industry. Earlier in his career, Josh was a co-founder and Vice President of Hypnotic Hats Ltd., (HYP), a boutique apparel and accessories company popular among celebrities, professional athletes, the fashion elite and music industry icons. HYP became a global brand and was profiled by Esquire Magazine, New York Magazine, ABC TV, and MTV, among others.
Josh attended Cornell University where, as a four-year starter on the men’s basketball team, he was a member and captain of Cornell’s 1988 Ivy League Championship team. Additionally, he was a three time medal winner in the United States Men’s Maccabiah Basketball team. Follow Josh on twitter @JoshWex.
President and Chief Data Scientist
Josh is responsible for strategic revenue projects, data science and R&D. He is responsible for driving Kontagent’s world class proprietary data processing, analysis platform and algorithms into new verticals and markets. A serial entrepreneur, Josh has led two successful start-ups to two large exits—the first as CTO at an early big data firm in automated real-time financial securities analysis which was acquired in 2003, and the second as CEO and CTO at a leading game technology company which was acquired in early ß2007. Josh is an investor and loves helping other entrepreneurs however he can. In his personal time, he… well, mostly just works more, much to his lovely wife’s bemusement and occasional chagrin.
Vice President and Managing Director, North America
Crid Yu is Vice President and Managing Director, North America for InMobi, where he is accelerating the phenomenal growth of the region. Crid is a digital media industry veteran with experience growing transformational businesses at Google and Demand Media. Previously, he held senior leadership positions during his eight years at Google. He was responsible for the top 1000 strategic partners in Google's US Display Business, and was also a key member of the management team in Asia Pacific, where he established Google's operations in China, Hong Kong, and Korea. In his role as SVP, Strategic Partnerships at Demand Media, he developed partnerships that expanded distribution and increased revenue.
Prior to his career in digital media, Crid was an Associate Principal at the management consulting firm McKinsey and Company. Crid holds both a BS and a PhD degree in Electrical Engineering from the University of California at Berkeley.