San Francisco | January 29-30, 2013

Workshop 1: Marketing's Seismic Shift From Interruption to Invitation
10 key factors to get—and keep—your brand on consumers’ mobile devices
Monterey Ballroom

Smartphone use around the world isn’t growing. It’s exploding. More importantly, mobile is different. It's personal. It’s the ultimate utility, offering a 24/7 connection to your customers, clients and users that’s unlike anything else. To win in mobile, you need to be invited onto your customers’ mobile devices, to participate as an ally in your customers’ lives. We’ve boiled it down to 10 key factors that will help you get—and keep—your brand on your consumers’ mobile devices. Learn the formula for success and see how innovative companies are driving invitations today.

Brent Hieggelke, Chief Marketing Officer, Urban Airship

Workshop 2: Marketing in the Age of Trillions: A Hands On Design and Collaborative Workshop
Nikko Room

What will mobile mean for marketers in a world where there is at least a trillion embedded computers? This workshop will focus on the rise of "T-Commerce" and its potential impact on mobile marketers.

Workshop 3: How is Mobile Transforming Business?
Nikko Ballroom

Transformation is the buzzword of 2013. Everyone is talking about it, but who’s really doing it? This session will explore the myriad opportunities made possible by therapid adoption of mobile devices, and highlight how brands can capitalize on this seismic shift in consumer behavior.

Seth Berman, Director, Global Marketing, BabyCenter
Ben Gaddis, Vice President, Growth and Innovation, The Think Tank (T3)

Workshop 4: How to Leverage Big Data in the Mobile World
Monterey Room

This session will expose brands and agencies on ways to leverage all of their mobile marketing data in order todrive meaningful messaging and results. You will learn exactly what big data is, what mobile data can do for brands when leveraged correctly, and how leveraging this data can be a game changer in customer communication.

Jennifer Veesenmeyer, Vice President, Digital Analytics, Merkle

Breakout 1: Mobile Advertising & Targeting Through Real-Time Bidding Comes of Age
Nikko Ballroom

Recent innovations in mobile advertising, powered by real-time bidding (RTB), haveenabled advertisers and publishers to target, price and deliver relevant advertising with optimal results. In this session, through a series of case studies and a detailed discussion, learn how RTB is now mainstream and can and should be part a key part of any marketers advertising strategy and budgeting.

Co-Moderators:
Mark Severini, Chief Marketing Officer, AdTheorent
Josh Walsh, Executive Vice President, Product, AdTheorent

Panelists:
Brian M. Decker, Managing Director, Client Leadership, Digital, Mindshare
Clare Dunnett, Director, Network Development, BrightRoll
Rebecca Hawkins, Associate Media Director, 4D
Joseph Rose, Vice President, Associate Analytics Director, MediaVest WorldWide

Partnered with

 

Breakout 2: Managing the Customer Journey in a Multichannel World
Monterey Room

The session will delve into the significant opportunity for digital marketers to use mobile in coordination with other digital channels, such as email and social, to foster long term relationships with their customers. While covering the critical need for marketers to understand where mobile fits into their unique customer journeys, the session will offer actionable tips for designing great permission-based mobile experiences that complement campaigns on other channels.

Michael Della Penna, Senior Vice President, Emerging Channels, Responsys
Sammar Faraj, Director, Digital Relationship Marketing, Quicken Loans

Partnered with

 

Breakout 3: Mobile Recognition – Matchmaker, Matchmaker Make Me a Match!
Monterey Ballroom

Knowing your audience is key to having a conversation, a connection and a relationship. That’s the goal of audience recognition: being able to give marketers what they need to know, when they need to know it. Unfortunately, in today’s mobile environment this is no easy task. In this session, attendees will be guided in a discussion about recognizing and addressing the overlooked mobile challenge of matching mobile users with their devices to achieve the ultimate goal: reaching and forging relationships with audiences to create a relevant and seamless experiences.

Mike Downey, Vice President, Mobile Solutions, OpenX
James Lamberti, Vice President and General Manager, AdTruth

Partnered with

 

Breakout 4: Mobile Loyalty & Couponing within the Marketing Mix
Nikko Ballroom

In this session, learn the best ways to target and reward buyers to create campaign success, hear about the existing state of the traditional and mobile coupon industries, and the revenue opportunities that will unfold from these areas.

Moderator: Adam Lavine, Co-Founder and Chief Executive Officer, FunMobility

Panelists:
Brent Hieggelke, Chief Marketing Officer, Urban Airship
John Morgan, Executive Director, Association of Coupon Professionals
Sarah Rotman Epps, Senior Analyst, Forrester Research
Chris Wayman, Vice President and General Manager, Mobile, Merkle

Breakout 5: Consumer Mobile Advertising and Engagement In-the-Moment
Nikko Ballroom

Consumers use their mobile device to navigate, inform and engage nearly every moment and decision in their day. No other medium can compete with the immediacy, intimacy and real-time impact of mobile. Join Pinsight Media+TM, mobile advertising powered by Sprint, and other industry leaders as they explore the possibilities of a full-service advertising model with mobile at the core; delivering targeted and relevant messages in-the-moment.

Moderator: Dan Polk, Director, Pinsight Media+, Sprint

Panelists:
John Ferraro, Vice President, West Coast Advertising Sales, WhitePages
Jeff Hasen, Chief Marketing Officer, Hipcricket
Gabi Schindler, Chief Marketing Officer, [a•mo•bee]

Partnered with

 

Breakout 6: Mobile – Taking Advantage of the First–party Data Economy
Monterey Room

2013 marks the year when data and targeting take center stage. Market winners are those that can provide and enrich data, and those that can target on the data. This panel discusses the rapid evolution of data and targeting, how it will unfold, and what it all means.

Moderator: Drew Carter, Managing Director, Alix Partners

Panelists:
Mark Balabanian, Senior Director, Business Development, Turn
Alex Linde, Vice President, Mobile and Digital Apps, The Weather Company
Victor Milligan, Chief Marketing Officer, Nexage
Tony Nethercutt, Chief Revenue Officer, PlaceIQ

Partnered with