Alok Kapur is Vice President, Global Head of Mobile, for Experian Marketing Services. In this role he leads creation and development of the global product strategy, strategic partnerships and business development including organic and inorganic investment imperatives for the mobile business.
Previously he was VP, Global Business Development at Adenyo/Motricity Inc. Prior to Adenyo, Alok was at Microsoft in the Mobile Display Ad & Search Monetization team where he was responsible for driving $5MM+ of mobile ad revenue and negotiating deals with key players in the advertising ecosystem. In addition, at Microsoft, Alok spent over three years negotiating and successfully closing deals with major OEMs and mobile carriers in the US, EMEA and Asia Pacific for the Windows Mobile Business. This included two of the largest co-marketing deals in the history of the Windows Mobile Business totaling over $300MM. Alok also had very successful stints in product planning for the Windows Platform team, driving partner strategy in the WW Partner Group and in the Corporate Strategy team at Microsoft.
Alok has spent time as an entrepreneur driving business development and marketing for small growth companies, focused on customer acquisition and product launches. Alok holds an M.B.A. in Marketing, Strategy & Information Technology from The Paul Merage School of Business at UC Irvine where he was a Dean’s Scholar and a Bachelor’s in Computer Engineering from the University of Pune, India where he was a top 0.1% University Graduate.