Platinum Partner

Gold Partners

Silver Partners

Apps Analytics Partner

Workshop Partners

Breakout Session Partners

Mobile Charging Station Partner

Video Partner

Breakfast Partner

Lunch Partners

Digital Display Partner

Twitter Screen & Tote Bag Partner

Cocktail Reception Partners

Wi-Fi Partner

Speaker / Press Room Partner

Pitch Partners

Table Top Partners

Corporate Partners

Media Partners

Keynote Speaker:
 
Trish Mueller
Senior Vice President and Chief Marketing Officer
The Home Depot
 
 
 
General Session Speakers Include:
Michael Becker
Somo Global
Matt Wise
HelloWorld
Yale Cohen
Zenith
Chris Cunningham
appssavvy
Robert Tas
Pega Systems
Brian Wong
Kiip
Greg Stuart
Mobile Marketing Association
Gabriel Cheng
M&C Saatchi Mobile
Cyrus Beagley
Time Inc.
Chia Chen
Digitas
Dan Polk
Sprint New Ventures
Jack Philbin
Vibes
Jeannette Kocsis
The Agency Inside Harte-Hanks
Steve Frenda
The Path to Purchase Institute
Winston Wang
Anheuser-Busch InBev
Simon Khalaf
Flurry
David Gill
Nielsen
Monica Ho
xAd
Marcus Startzel
Millennial Media
Robert Levy
BrandSpark International and Best New Product Awards
Noah Elkin
eMarketer
 
 
 
Breakout Session Speakers Include:
John Caron
Catalina
Jennifer Kasper
Macy’s
Kathy Aaronson
Sales Athlete
Gabriela Alcántara-Díaz
G ADMarketing Communications
Stephanie Bauer Marshall
Verizon Wireless
James Briggs
Briabe Mobile
Sean Calhoon
Digimarc
David Calkins
Diageo
Carrie Chitsey
3Seventy
Kristyn Clement
AT&T AdWorks
Paul Cowman
Universal McCann
Scott Hendrickson
PayPal Media Network
Brent Hieggelke
Urban Airship
Aaron Kahlow
Online Marketing Institute
Will Kassoy
AdColony
James Lamberti
AdTruth
Michelle Lamison
Cooking Light and MyRecipes.com
Adam Lavine
FunMobility
Phil Miano
Dobleas
Scott Mueller
Shopchology
Eric Newman
Digby
Lisa Peterson
Neustar
Michael Ricci
Webtrends
Jorge A. Rincón
Milicom (TIGO)
Anne Schelle
Acta Wireless
Krishna Subramanian
Co-Founder, Mobclix, a Velti company
R. J. Talyor
ExactTarget Marketing Cloud
Michael Ricci
Webtrends
Jorge A. Rincón
Milicom (TIGO)
Anne Schelle
Acta Wireless
Krishna Subramanian
Co-Founder, Mobclix, a Velti company
R. J. Talyor
ExactTarget Marketing Cloud
Michael Ricci
Webtrends
Jorge A. Rincón
Milicom (TIGO)
Anne Schelle
Acta Wireless
Krishna Subramanian
Co-Founder, Mobclix, a Velti company
R. J. Talyor
ExactTarget Marketing Cloud

MMA Forum New York: Mobile’s Role in Closing the Loop Along the Path to Purchase

From awareness and branding to conversion and transaction through to CRM and lifetime value, mobile is fast becoming an integral part of the path to purchase. Industry leaders will gather at this years’ MMA Forum NY to discuss when and where to make the most effective mobile investments and define how mobile can become the connective tissue in an increasingly non-linear path to purchase.

Program Content

Welcome from Michael Becker, Managing Director, North America, Mobile Marketing Association

With a comprehensive industry agenda delivered over 3 days, your every priority is covered…

From upper to lower funnel activities, mobile’s role across the entire path to purchase gets dissected and analyzed to ensure that marketing investments are driving sales in the most effective way possible.

Attendees at Wednesday’s Deep Dive workshops will move through the entire path to purchase and will wrap up the day with a keynote from the exceptional Tomi T Ahonen who provides his global insights as he takes us ‘Around the World with Mobile’.

Main Conference Day 1 and 2 delves further still into your priorities by providing research findings, thought leadership and case studies from those who successfully leverage mobile on a daily basis.

Key topics include: Location, Contextual Engagement, Privacy, mCommerce, Apps, Measurement, with speakers including Home Depot, Rovio, Macy's and Anheuser Busch and many, many more. View the agenda.

Networking

You’ll be joining the top agencies, media and technology companies, as well as key brands such as:

Take a glimpse at the 2013 Attendee Snapshot.

Interested in becoming an event partner? Drop Karen an email today!

Register Now

Location

Marriott Marquis
1535 Broadway
New York, New York 10036
Tel: 212.398.1900

Take advantage of the MMA Forum NY discounted hotel rate of $299. Rate is available until Tuesday, April 23, 2013. Reservations for the event should be made by individual attendees directly with Marriott reservations at 800.228.9290 or 212.398.1900 or online here.