MMA EMEA Forum 2013

Nothing brings you closer to the consumer than mobile. And nothing brings you closer to understanding how to influence mobile moments like the MMA’s EMEA Forum. By breaking this conversation down to mobile’s role within the path to purchase, this year’s EMEA Forum offers attendees learning, insight and inspiration to do more in mobile.

The content will follow the customer journey from awareness through to advocacy. The industry will discuss how mobile is changing the path to purchase by extending other media channels or disrupting and replacing them.

This year’s agenda will cover

  • Awareness: mobile advertising, mobile as a response mechanism, search, SoLoMo, big data targeting and measuring conversion
  • Consideration: promotion, engagement through apps or mobile web sites, coupons and incentives, permission based mobile marketing
  • Purchase & re-purchase: payments, wallets, cross sell and upsell
  • Service: mobile used to facilitate customer service post purchase
  • Loyalty: mobile in loyalty and CRM programmes
  • Consumer and market insight presentations
  • Understanding the mobile shopper

The speaker faculty will include thought leaders from: mobile advertising networks, operators, mobile agencies, RTB platforms and technology enablers


Four Seasons Hotel Istanbul
Grand Connaught Rooms
61-65 Great Queen St  London WC2B 5DA, United Kingdom

+44 20 7405 7811


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