Release Date: 
November, 2016
File Size: 
842 KB

The MMA, in collaboration with the Media Rating Council and the iab, has released a draft of the Location-Based Advertising Measurement Guidelines for public comment. These Guidelines are intended to establish and document good practices of measurement; improve practices and disclosures used by practitioners; and also provide education to users of location-based measurement data from all segments of the Industry. This document also establishes a recommendation and a benchmark for audit processes whereby the practices and disclosures of location-based measurement organizations can be voluntarily validated by third parties.

We want to hear from you! To provide input on these guidelines, click here any time from now until mid-January when the period for public comment is expected to close.

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