Movable Middles Growth Framework: Using Moneyball to Drive Marketing Growth | MMA Global

Movable Middles Growth Framework: Using Moneyball to Drive Marketing Growth

Wednesday, August 9, 2023 - 11:00am to 12:00pm EDT

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In the current economic climate, CMOs are under pressure to define strategic marketing initiatives that are better aligned to deliver exponential business growth. The MMA's Movable Middles Growth Framework is a stock-moving strategy that aligns budgets, channel allocation, and audience targeting directly with ROAS tied to consumers who are more likely to respond to and be impacted by a brand’s advertising. This webinar discusses how targeting a firm's movable middle can outperform a traditional reach plan by more than 50% ROAS.
Speakers: 
MMA MTA Expert & President
Rubinson Partners, Inc.
Head of Marketing Analytics
Ally Bank
Director, Consumer Engagement and Digital Marketing - US Nutrition
reckitt