India: Brand Safety - Imperative to Digital Commerce | MMA

Thursday, October 28, 2021 - 4:00pm to 5:00pm IST

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In the era where brands are going direct to consumer, and using digital platforms to sell products and services besides building communities, reputation and positioning of brands plays a crucial role in the acceptability among audiences.

To highlight the increasing significance of Brand Safety, MMA and mFilterIt unveil India’s first Brand Safety Report which captures the essence of the topic basis expert views of over 20 leading brand champions. The report highlights actionable insights on collectively promoting the significance of Brand Safety.

In this webinar, experts talk about how a safe brand has a competitive edge in selling online by creating a trustworthy environment in which engagements can thrive.

Executive Director, Africa, India & Middle East | Advisory Services
CTO & Founder
Head of Digital Trading
Head - Digital Strategy, Media, Brand Commerce
ITC Limited
Head of Marketing
MMA India Board Member; Country Head - India
MMA India
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