India: Brand Safety - Imperative to Digital Commerce | MMA Global

India: Brand Safety - Imperative to Digital Commerce

Thursday, October 28, 2021 - 4:00pm to 5:00pm IST

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In the era where brands are going direct to consumer, and using digital platforms to sell products and services besides building communities, reputation and positioning of brands plays a crucial role in the acceptability among audiences.

To highlight the increasing significance of Brand Safety, MMA and mFilterIt unveil India’s first Brand Safety Report which captures the essence of the topic basis expert views of over 20 leading brand champions. The report highlights actionable insights on collectively promoting the significance of Brand Safety.

In this webinar, experts talk about how a safe brand has a competitive edge in selling online by creating a trustworthy environment in which engagements can thrive.

Speakers: 
Executive Director, Africa, India & Middle East | Advisory Services
EY
CTO & Founder
mFilterIt
Founder
TechARC
Head of Digital Trading
GroupM
General Manager & Head of Digital Marketing (Content, Data, Media and E comm growth)
ITC Limited, Foods Division
Head of Marketing
mFilterIt
Country Head & Board Member
MMA Global - India
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