Dr. Dominique Hanssens - Long-Term Impact of Marketing: A Compendium | MMA / Marketing + Media Alliance

CMO Roundtables on Growth

Moderated by
Joanna O'Connell
VP, Principal Analyst
Forrester

Ask CMOs their #1 priority, and it more than likely comes down to one word: Growth. But how does marketing contribute to overall growth?

The CMO Roundtable Series will bring together leading CMOs to discuss and debate five key areas which have a direct role in achieving true marketing growth.

Register to join the sessions and participate in a live Q&A with the CMOs.
See the Q&A from past panels!

Need a refresher on marketing growth frameworks?
Watch replays and download materials from the thought leader presentations!

— Watch On Demand —

Recorded June 8, 2022 • 2:30 PM – 3:30 PM ET

Marketing Attribution: Marketing measurement seems to be harder than ever

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Recorded July 28, 2022 • 2:30 PM – 3:00 PM ET

Creative: How do we leverage creativity in the age of digital and AI?

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Recorded September 13, 2022 • 2:30 PM – 3:30 PM ET

Marketing Organization Design: How does Organization contribute to growth?

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Recorded October 18, 2022 • 2:30 PM – 3:30 PM ET

Data: Just when we figured out its value, is it getting too complicated to put to use?

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Recorded November 9, 2022 • 2:30 PM – 3:30 PM ET

Customer Experience: Is CX really the core marketing strategy of modern marketers?

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5 Growth Drivers | 5 Debate Sessions | 25 Leading CMOs

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Download:
Marketer Benchmark Study on Growth

Research to understand and track marketer’s understanding and application of growth frameworks

Learn more

Watch On-Demand

6 Growth Model Presentations

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, the authors of the leading marketing growth frameworks presented their research and answered audience questions to help marketers make educated decisions on the optimal approach to drive growth.

6 Growth Frameworks | 4 Panel Debates | 24 Marketing Experts

Moderated by
Joanna O'Connell
VP, Principal Analyst
Forrester

Summary Session

A summary of the six marketing growth frameworks.

Plus 4 Debate Panels

Watch four debates with panelists each in support of a different marketing growth framework.

The Great Debate Q&A

Top questions are listed below. To ask your own question, click here.

Top Questions

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#MarketingGrowthDebate

Join the debate on Twitter and LinkedIn by using the hashtag #MarketingGrowthDebate and see the latest conversation on social here.

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Dr. Dominique Hanssens - Long-Term Impact of Marketing: A Compendium

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