Dr. Dominique Hanssens - Long-Term Impact of Marketing: A Compendium | MMA / Marketing + Media Alliance

CMO Roundtables on Growth

Moderated by
Joanna O'Connell
VP, Principal Analyst
Forrester

Ask CMOs their #1 priority, and it more than likely comes down to one word: Growth. But how does marketing contribute to overall growth?

The CMO Roundtable Series will bring together leading CMOs to discuss and debate five key areas which have a direct role in achieving true marketing growth.

Register to join the sessions and participate in a live Q&A with the CMOs.
See the Q&A from past panels!

Need a refresher on marketing growth frameworks?
Watch replays and download materials from the thought leader presentations!

— Watch On Demand —

Recorded June 8, 2022 • 2:30 PM – 3:30 PM ET

Marketing Attribution: Marketing measurement seems to be harder than ever

Watch Video & Learn More
Recorded July 28, 2022 • 2:30 PM – 3:00 PM ET

Creative: How do we leverage creativity in the age of digital and AI?

Watch Video & Learn More
Recorded September 13, 2022 • 2:30 PM – 3:30 PM ET

Marketing Organization Design: How does Organization contribute to growth?

Watch Video & Learn More
Recorded October 18, 2022 • 2:30 PM – 3:30 PM ET

Data: Just when we figured out its value, is it getting too complicated to put to use?

Watch Video & Learn More
Recorded November 9, 2022 • 2:30 PM – 3:30 PM ET

Customer Experience: Is CX really the core marketing strategy of modern marketers?

Watch Video & Learn More
5 Growth Drivers | 5 Debate Sessions | 25 Leading CMOs

Register Free Now

Get important updates, videos and exclusive content before and during each event. By signing up you consent to automated recurring text messages from MMA CMO Roundtables to the mobile number provided. Consent is not required to purchase. Periodic messaging ending November 9, 2022. Txt STOP to stop, HELP for help. Msg&DataRatesMayApply. T&C/Privacy: www.mmaglobal.com/privacy-policy.

Download:
Marketer Benchmark Study on Growth

Research to understand and track marketer’s understanding and application of growth frameworks

Learn more

Marketer Benchmark Study on Growth 2022
Watch On-Demand

6 Growth Model Presentations

Marketers may be familiar with at least one leading marketing growth model but may not be aware of all - let alone have had the opportunity to hear each position from the authoring thought leaders live.

Through The Great Marketing Growth Debate, the authors of the leading marketing growth frameworks presented their research and answered audience questions to help marketers make educated decisions on the optimal approach to drive growth.

6 Growth Frameworks | 4 Panel Debates | 24 Marketing Experts

Moderated by
Joanna O'Connell
VP, Principal Analyst
Forrester

Summary Session

A summary of the six marketing growth frameworks.

Plus 4 Debate Panels

Watch four debates with panelists each in support of a different marketing growth framework.

The Great Debate Q&A

Top questions are listed below. To ask your own question, click here.

Top Questions

Ask a Question

(Are you an MMA Member? Log in here first.)

Your email address will be kept private and will not be displayed anywhere.

Thank you! Your question has been received.

#MarketingGrowthDebate

Join the debate on Twitter and LinkedIn by using the hashtag #MarketingGrowthDebate and see the latest conversation on social here.

Advisory Board Members

Dr. Dominique Hanssens - Long-Term Impact of Marketing: A Compendium

Our Partners