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Google Mobile Ads deliver 81% of visitors to Egyptair’s mobile site

Egyptair

GOALS
- Serve the needs of on-the-move users
- Drive mobile traffic and conversions


APPROACH
- Built a mobile-specific site
- Invested in Click to Call search ads


RESULTS
- Mobile now comprises 10% of all online visitors
- Mobile conversions are increasing 10% each month
- 81% of mobile visitors are from Google Mobile Ads


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Google: An upgrade to enhanced campaigns sees printed.com’s conversions increase 13%

Printedcom
GOALS
- Minimise demands of managing multiple search campaigns
- Expand business offering to mobile users

APPROACH
- Upgraded to enhanced campaigns
- Implemented bid adjustments by device, location, time and day
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Google: Finnair drives awareness and response through the new Swipeable Gallery ad format for tablets

Swipeable Gallery ad format for tablets

GOALS - Introduce Chongqing, a new Asian destination - Test tablet as a supporting vehicle to drive sales - Expand sales to Asian destinations
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Best Practices for Growing your Mobile App Business

Top 5 Mobile App Marketing Mistakes And How to Avoid Them

To download the ebook - use the following URL - eBook 2
http://resources.fiksu.com/five-mistakes.html?source=ebook2-mma-website-listing

How to Acquire Loyal App Users - Strategies to grow in-app purchases, ad revenue & registrations

Android App Marketing And Google Play - What You Need To Know