QR code | MMA

Coca-Cola Freestyle Case Study

Member Submitted Content
Submitter's Company: 
Bottle Rocket
Why did we get 
a call?
Coca-Cola had a problem. Their slick new touch-enabled soda fountain, the Freestyle dispenser, could produce literally millions of Coke product combinations. But lines were getting long as people learned how to use Freestyle and played with new combinations.
The answer: a mobile app that consumers could use to create personal mixes beforehand, then share with the Freestyle machine and friends. Problem solved. Well, not exactly. The first version of the app failed to launch. Enter Bottle Rocket.
Teaser Image: 
Bottle Rocket's Coca-Cola Freestyle Case Study
Case Study Type(s): 
Topics (Deprecated): 

As QR codes continue to vex Marketers here comes AR

Q4 2011 Mobile Barcode Trend Report

ScanLife releases its Q4 2011 ScanLife Trend Report, which looks at the busiest quarter of the year for mobile barcodes, and draws comparisons between 2011 and 2010. The data in this report was pulled from the ScanLife Reporting Platform; it represents traffic from both two dimensional barcodes (i.e. QR Codes) and UPC barcodes. The report shows that the momentum gained over the last two years shows no signs of abating, with Q4 2011 seeing more scans than all of 2009 and 2010 combined. It also includes data about user demographics, marketer adoption, and media placement.

2D Barcode Publishing - A Guide to Best Practices

When embedding a 2D barcode in an advertisement, a mobile barcode can create an immediate, personalized connection which can engage, educate, and convert consumers. As a result, 2D barcodes is rapidly becoming an essential part of the marketer’s toolkit. The purpose of this document is to help marketers maximize the performance of their barcode campaigns by providing them a list of basic best practices. For the sake of simplicity, this document will focus on the open standard QR Code format commonly used around the world.