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Future of Mobile – Microsoft Mobile Behavior and Ad Acceptance Study

The growth in Smartphone use in the US is fuelling a range of new consumer behaviors and expectations and advertisers want to know what this means for them.  But with such limited industry knowledge about consumers’ mobile advertising behaviors and expectations, it is currently difficult for advertisers to commit media budget to this platform. Microsoft Advertising commissioned research to understand mobile media consumption and advertiser opportunities among U.S. Smartphone and iPhone users, across 10 different verticals. 


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