AdVantage™ drives improved audience segmentation and increased digital ad revenue
Submitted by Hannah Weyland on Tue, 09/22/2015 - 10:40A major media company was not achieving full potential through its ad network. Using Quaero's AdVantage™ platform the company saw significant increase in digital ad revenue and improved audience segmentation.
Learn how this company:
- Monetized undersold ad segments
- Demonstrated new opportunities for advertisers
- Saw a 250% increase in ad sales ROI
- Saw incremental growth in revenue of $30 million
Click here for the case study.
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