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AdVantage™ drives improved audience segmentation and increased digital ad revenue

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Submitted by Hannah Weyland on Tue, 09/22/2015 - 10:40
Member Submitted Content
Member Submitted: 
1
Submitter's Company: 
Quaero

A major media company was not achieving full potential through its ad network. Using Quaero's AdVantage™ platform the company saw significant increase in digital ad revenue and improved audience segmentation.

Learn how this company:

  • Monetized undersold ad segments
  • Demonstrated new opportunities for advertisers
  • Saw a 250% increase in ad sales ROI
  • Saw incremental growth in revenue of $30 million

Click here for the case study.

Teaser Image: 
Quaero's AdVantage™ case study
Case Study Type(s): 
Media & Entertainment
Content Tags (Deprecated): 
media
entertainment
ad sales
revenue
audience tracking
audience recognition
Advertisers
Topics (Deprecated): 
media
entertainment
ad sales
revenue
audience tracking
audience recognition
Advertisers
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Four Ways to Capitalize on the Future of Ad Sales

It's a digital world out there, and ad sales are many companies' bread and butter. The emergence of hoards of data, ad tech that many industries can barely keep up with, and a plethora of ever-changing best practices can make the future seem very daunting indeed.

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