ad sales

AdVantage™ drives improved audience segmentation and increased digital ad revenue

Submitted by Hannah Weyland on Tue, 09/22/2015 - 10:40

Member Submitted Content

Member Submitted:

1

Submitter's Company:

Quaero

A major media company was not achieving full potential through its ad network. Using Quaero's AdVantage™ platform the company saw significant increase in digital ad revenue and improved audience segmentation.

Learn how this company:

Monetized undersold ad segments
Demonstrated new opportunities for advertisers
Saw a 250% increase in ad sales ROI
Saw incremental growth in revenue of $30 million

Click here for the case study.

Teaser Image:

Case Study Type(s):

Media & Entertainment

Content Tags:

audience tracking

audience recognition

Topics:

audience tracking

audience recognition

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