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Entries from Egypt, Germany, Lebanon, South Africa, Spain, Turkey and UAE are winners at MMA EMEA Smarties 2020


London, 16 December 2020 – MMA EMEA today unveils the winning campaigns for its 2020 Smarties EMEA awards. The MMA Smarties is the world’s only global mobile marketing awards programme honouring and celebrating outstanding impact, ingenuity, and success in today’s modern communications mobile-connected world that is driving consumer engagement.

News Type: 
Release Date: 
December, 2020

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The SMARTIES Celebration of Talent honours global innovation, creativity and success by showcasing each year’s most effective mobile campaigns. This winning work inspires, educates and ultimately propels the industry forward through the most trusted authority in mobile marketing.

The SMARTIES’ judging is unique as the focus is on the impact mobile has on business results, which is evident in the way the judging criteria allocates almost half of all awarded points to results: 40%  is for Business Results, while Creativity, Strategy and Execution all account for 20%.

Release Date: 
December, 2020
November 9, 2021 / MENA
December 7-8, 2021