campaign management | MMA Global

campaign management

compliance safety, brand safety, mobile advertising, privacy

Compliance Safety is the New Brand Safety

Ad measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and IVT/bot detection. The ongoing evolution of privacy regulations like GDPR and CCPA have caused the entire marketing ecosystem to place a bigger focus on compliance preparation and internal documentation.

Komli Media Launches Industry’s First Mobile App For Real-Time Campaign Management

Submitter's Company: 
Komli Media
Thumbnail: 
The Product Originated At A Recent Company Hackathon Event 8th July 2014:
Undefined