App Download | MMA Global
  2. App Download
  2. App Download

App Download

Google: MAG Interactive builds and scales a thriving app business

Matt Brocklehurst's picture
Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 12:00
MAG App

GOALS
• Build an engaging and competitive multiplayer game
• Grow a significant user base across multiple countries
• Monetise game to enable users to play for free
• Drive sales of paid version among engaged fans
SOLUTION
• Build Ruzzle for both Android and iOS
Teaser Image: 
MAG App
PDF(s): 
PDF icon Case Study- MAG Interactive 2012 (UK)_Cropped.pdf
Case Study Type(s): 
Media & Entertainment
Content Tags (Deprecated): 
Google
AdMob
Display
App Download
MAG Interactive
Google App Engine

Google: Bethesda Softworks uses the innovative Branded Video ad format on the AdMob network to unleash the trailer for its new game Dishonored

Matt Brocklehurst's picture
Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 11:46

Bethesda Campaign

Teaser Image: 
Bethesda Campaign
PDF(s): 
PDF icon Case Study- Bethesda Softworks - Dishonored Aug 2012 (UK).pdf
Case Study Type(s): 
Media & Entertainment
Content Tags (Deprecated): 
Google
rich media
AdMob
Display
YouTube
App Download
Bethesda

Google: Customers lead McDonald’s to mobile success

Matt Brocklehurst's picture
Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 11:35
McDonalds Campaign

GOALS
• Be where our customers are – on mobile – and make it easier for them to find our restaurants.
• Push mobile sales through location-based services.
APPROACH
• Launched a mobile optimised website.
• Launched an application for Android and iPhone.
• Offer customers custom-made, mobile campaigns.
Teaser Image: 
McDonalds Campaign
PDF(s): 
PDF icon Case Study- McDonalds 2011 (UK).pdf
Case Study Type(s): 
Retail
Content Tags (Deprecated): 
Google
restaurant
AdWords
Search
McDonald's
App Download
mSite
Geo-location