App Downloads

Google: With an optimised mobile site and a mobile ad campaign, Autoglass significantly boosts mobile bookings, app downloads and traffic

Submitted by Matt Brocklehurst on Tue, 03/11/2014 - 13:23

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Google Play Store and Mobile-Optimised Site

By running mobile-specific ads that worked in combination with their new mobile-optimised site, Autoglass and SMG recorded high returns. Specifically a high volume of app downloads since initiating its app promotion activity with over 4,000 app downloads in 10 months through a combination of click-to-download supplementary ads and activity on apps within the Google Display Network through AdWords.

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PDF(s):

Case Study- Autoglass 2014 (UK).pdf

Case Study Type(s):

Automotive

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Google: Lancôme’s pioneering smartphone and tablet rich media campaign achieves over three million relevant impressions, high brand engagement and low cost

Submitted by Matt Brocklehurst on Wed, 08/28/2013 - 12:35

L’Oréal Campaign

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PDF(s):

Case Study- LOreal Lancome 2013 (MENA-EN).pdf

Case Study Type(s):

Retail

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Google: Deemedya’s new mobile app reaches 13 million downloads within five weeks

Submitted by Matt Brocklehurst on Thu, 06/27/2013 - 12:42

Deemedya

GOALS
- Drive downloads
- Increase app discoverability

APPROACH
- Target owners of new iOS and Android devices
- Track conversions to optimize cost per download

RESULTS
- Achieved 13 million users within five weeks of launch with Google
- Reached CPD of less than 0.5$ with a 9.9% conversion rate
- Conversion Optimizer boosted conversion rate by 77%

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