This study conducted by Forrester Consulting and commissioned by RetailMeNot, Inc. evaluates how smartphones and apps are changing the retail landscape and how retailers can respond. The findings are based on consumer surveys and retailer interviews. Key findings include:

•  Consumers are selective about the retailer apps they will download and use
•  Consumers are hesitant to share key information with retailers
•  Partners can expand a retailer’s mobile presence and reach