Presenting The Smarties United Kingdom 2015 Shortlist
Brand Awareness
- Tesco Mobile and Fanclub PR
“Tesco Mobile increase brand sentiment by almost 6% with campaign targeting 18 to 25 year olds”
- Ford UK/ ford Focus and Mindshare UK & Bluehive
“WARP – an insight into the future of tech, brought to you by Ford Focus”
- Microsoft and LoopMe
“LoopMe & Carat for Microsoft - Premium PC”
- Unilever/ Wall's and Mindshare
“Wall's Thermally Activated Media”
- Sure Maximum Protection/ Unilever and Mindshare UK
“Feeling the heat? Agile thermal activation through mobile”
Lead Generation
- British Heart Foundation/ BURN and Weve
“British Heart Foundation Heart Matters - DR Mobile Test Campaign”
Product / Services Launch
- Ford UK/ ford Focus and Mindshare UK & Bluehive
“WARP – an insight into the future of tech, brought to you by Ford Focus”
- Sure Maximum Protection/ Unilever and Mindshare UK
“Feeling the heat? Agile thermal activation through mobile”
- Minicabit and Nimbletank
“Minicabit, getting from A to Z will never be the same again”
- BMW and Weve
“BMW and Weve mobile data partnership”
Promotion
- Unilever/ Wall's and Mindshare
“Wall's Thermally Activated Media”
- River Island and Mindshare
“Virtual RI”
- Sure Maximum Protection/ Unilever and Mindshare UK
“Feeling the heat? Agile thermal activation through mobile”
- Tesco and Weve
“Tesco Mobile Coupon Campaign”
Cross Media / Cross Mobile Integration
- PAYM and the7stars
“PAYM - Launching mobile payments”
- Financial Times and Essence
“Financial Times - Avatar”
- Vodafone and MEC / Team Red
“Inspiring Mobility”
- FIAT and Weve
“FIAT - geo-targeting with digital out-of-home”
Messaging
- Unilever/ Wall's and Mindshare
“Wall's Thermally Activated Media”
- B&Q and Weve
“B&Q and Weve Footfall”
- Shop Direct and Somo
“A Very stylish Christmas”
- Now TV and MediaCom
“Now TV: New Device Day”
- Sure Maximum Protection/ Unilever and Mindshare UK
“Feeling the heat? Agile thermal activation through mobile”
Programmatic
- Financial Times and Essence
“Financial Times - Avatar”
- Sure Maximum Protection/ Unilever and Mindshare UK
“Feeling the heat? Agile thermal activation through mobile”
Mobile App
- River Island and Mindshare
“Virtual RI”
- Minicabit and Nimbletank
“Minicabit, getting from A to Z will never be the same again”
- Beagle Street and MEC
“Happy for Life”
- Ford UK/ ford Focus and Mindshare UK & Bluehive
“WARP – an insight into the future of tech, brought to you by Ford Focus”
- Tesco Mobile and Fanclub PR
“Tesco Mobile app leaves users starry eyed”
Mobile Website
- Heineken and R/GA London
“Heineken @WhereNext”
Mobile Social
- Unilever/ Hellmanns and Mindshare
“Hellmanns Makes It”
Innovation
- House of Fraser and Criteo
“: At House of Fraser, a great mobile customer experience starts before shopping”
- River Island and Mindshare
“Virtual RI”
- Barclays and Opera Mediaworks
“Barclays Code Playground”
Location Based
- Coca-Cola Enterprises and xAd Inc
“Coca-Cola Enterprises takes major leap forward for brands in online to offline attribution”
- Morrisons and LoopMe
“LoopMe & MEC for Morrisons”
- Vodafone and MEC / Team Red
“Inspiring Mobility”
- Heineken and R/GA London
“Heineken @WhereNext”
- Unilever/ Wall's and Mindshare
“Wall's Thermally Activated Media”
Mobile Payments
- Harris + Hoole and ribot
“Harris + Hoole Frictionless Payments”
Mobile Video
- Unilever / TRESemmé and LoopMe
“Mindshare & LoopMe for Unilever - TRESemmé”
- StudioCanal (distributor) & Aardman (producer) / Shaun the Sheep and LoopMe
“LoopMe & Target Media for StudioCanal - Shaun the Sheep: The Movie”
