The Smarties UK | Mobile Marketing Association

The Smarties UK

Awards Gala | 18 November, 2015

Presenting The Smarties United Kingdom 2015 Shortlist

Brand Awareness

  • Tesco Mobile and Fanclub PR
    “Tesco Mobile increase brand sentiment by almost 6% with campaign targeting 18 to 25 year olds”
  • Ford UK/ ford Focus and Mindshare UK & Bluehive
    “WARP – an insight into the future of tech, brought to you by Ford Focus”
  • Microsoft and LoopMe
    “LoopMe & Carat for Microsoft - Premium PC”
  • Unilever/ Wall's and Mindshare
    “Wall's Thermally Activated Media”
  • Sure Maximum Protection/ Unilever and Mindshare UK
    “Feeling the heat? Agile thermal activation through mobile”

Lead Generation

  • British Heart Foundation/ BURN and Weve
    “British Heart Foundation Heart Matters - DR Mobile Test Campaign”

Product / Services Launch

  • Ford UK/ ford Focus and Mindshare UK & Bluehive
    “WARP – an insight into the future of tech, brought to you by Ford Focus”
  • Sure Maximum Protection/ Unilever and Mindshare UK
    “Feeling the heat? Agile thermal activation through mobile”
  • Minicabit and Nimbletank
    “Minicabit, getting from A to Z will never be the same again”
  • BMW and Weve
    “BMW and Weve mobile data partnership”

Promotion

  • Unilever/ Wall's and Mindshare
    “Wall's Thermally Activated Media”
  • River Island and Mindshare
    “Virtual RI”
  • Sure Maximum Protection/ Unilever and Mindshare UK
    “Feeling the heat? Agile thermal activation through mobile”
  • Tesco and Weve
    “Tesco Mobile Coupon Campaign”

Cross Media / Cross Mobile Integration

  • PAYM and the7stars
    “PAYM - Launching mobile payments”
  • Financial Times and Essence
    “Financial Times - Avatar”
  • Vodafone and MEC / Team Red
    “Inspiring Mobility”
  • FIAT and Weve
    “FIAT - geo-targeting with digital out-of-home”

Messaging

  • Unilever/ Wall's and Mindshare
    “Wall's Thermally Activated Media”
  • B&Q and Weve
    “B&Q and Weve Footfall”
  • Shop Direct and Somo
    “A Very stylish Christmas”
  • Now TV and MediaCom
    “Now TV: New Device Day”
  • Sure Maximum Protection/ Unilever and Mindshare UK
    “Feeling the heat? Agile thermal activation through mobile”

Programmatic

  • Financial Times and Essence
    “Financial Times - Avatar”
  • Sure Maximum Protection/ Unilever and Mindshare UK
    “Feeling the heat? Agile thermal activation through mobile”

Mobile App

  • River Island and Mindshare
    “Virtual RI”
  • Minicabit and Nimbletank
    “Minicabit, getting from A to Z will never be the same again”
  • Beagle Street and MEC
    “Happy for Life”
  • Ford UK/ ford Focus and Mindshare UK & Bluehive
    “WARP – an insight into the future of tech, brought to you by Ford Focus”
  • Tesco Mobile and Fanclub PR
    “Tesco Mobile app leaves users starry eyed”

Mobile Website

  • Heineken and R/GA London
    “Heineken @WhereNext”

Mobile Social

  • Unilever/ Hellmanns and Mindshare
    “Hellmanns Makes It”

Innovation

  • House of Fraser and Criteo
    “: At House of Fraser, a great mobile customer experience starts before shopping”
  • River Island and Mindshare
    “Virtual RI”
  • Barclays and Opera Mediaworks
    “Barclays Code Playground”

Location Based

  • Coca-Cola Enterprises and xAd Inc
    “Coca-Cola Enterprises takes major leap forward for brands in online to offline attribution”
  • Morrisons and LoopMe
    “LoopMe & MEC for Morrisons”
  • Vodafone and MEC / Team Red
    “Inspiring Mobility”
  • Heineken and R/GA London
    “Heineken @WhereNext”
  • Unilever/ Wall's and Mindshare
    “Wall's Thermally Activated Media”

Mobile Payments

  • Harris + Hoole and ribot
    “Harris + Hoole Frictionless Payments”

Mobile Video

  • Unilever / TRESemmé and LoopMe
    “Mindshare & LoopMe for Unilever - TRESemmé”
  • StudioCanal (distributor) & Aardman (producer) / Shaun the Sheep and LoopMe
    “LoopMe & Target Media for StudioCanal - Shaun the Sheep: The Movie”