MMA Smarties Business Impact Index - Rankings | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings

Top Brands - Africa 2024

Rank Brand Industry Region Points
1 PEP Retail Africa 160.4
2 Vodacom Telecoms & Utilities Africa 100.2
3 Standard Bank Financial Services Africa 93.3
4 CarSpa  Automotive Africa 80.2
4 TFG Limited Retail Africa 80.2
6 Checkers Retail Africa 80.1
6 KFC Retail Africa 80.1
8 Suzuki Automotive Africa 60.2
9 Castle Lite Alcoholic Drinks Africa 60.1
9 DStv Media & Publishing Africa 60.1
11 Coca-Cola Soft Drinks Africa 52.2
12 Shoprite Retail Africa 44.1
13 Benny Food Africa 40.1
13 Cadbury Food Africa 40.1
13 Geewiz Retail Africa 40.1
13 Nando's Retail Africa 40.1
13 Paramount Media & Publishing Africa 40.1
13 Savanna Alcoholic Drinks Africa 40.1
13 Ultra Liquors Retail Africa 40.1
13 Xbox Technology & Electronics Africa 40.1
21 Heineken Alcoholic Drinks Africa 36.1
22 OMO Household & Domestic Africa 32.1
23 Dentsu Business & Industrial Africa 32.0
23 Fatti's & Moni's Food Africa 32.0
23 Tinkies Food Africa 32.0
26 Capitec Bank Financial Services Africa 28.0
26 KitKat Food Africa 28.0
26 SPAR Retail Africa 28.0
29 Fanta Soft Drinks Africa 24.0
29 Ford Automotive Africa 24.0
29 Reboost Energy Soft Drinks Africa 24.0
32 AXE Toiletries & Cosmetics Africa 20.1
33 Absa Bank Financial Services Africa 20.0
33 Anglo American Business & Industrial Africa 20.0
33 BMW Automotive Africa 20.0
33 Sasol Telecoms & Utilities Africa 20.0
37 Corona Alcoholic Drinks Africa 16.0
37 kykNET Telecoms & Utilities Africa 16.0
37 LUX Toiletries & Cosmetics Africa 16.0
37 Mzansi Magic Telecoms & Utilities Africa 16.0
37 Pepsodent Toiletries & Cosmetics Africa 16.0
37 RE/MAX Business & Industrial Africa 16.0
43 Amazon Prime Video Media & Publishing Africa 12.0
43 Colgate Toiletries & Cosmetics Africa 12.0
43 Sanlam Financial Services Africa 12.0
43 Spotify Media & Publishing Africa 12.0
47 Builders Retail Africa 8.0
47 Geisha Toiletries & Cosmetics Africa 8.0
47 John Deere Financial Services Africa 8.0
47 Jolly Jus Food Africa 8.0
47 Lifebuoy Pharma & Healthcare Africa 8.0
47 Makro Retail Africa 8.0
47 MTN Telecoms & Utilities Africa 8.0
47 Shield Toiletries & Cosmetics Africa 8.0
47 Unilever Household & Domestic Africa 8.0
47 Upstream  Technology & Electronics Africa 8.0
57 Centre for Analytics and Behavioural Change Non-profit, public sector & education Africa 4.0
57 Dove Toiletries & Cosmetics Africa 4.0
57 Google Technology & Electronics Africa 4.0
57 SA Rugby Leisure & Entertainment Africa 4.0
57 WPP Stream Non-profit, public sector & education Africa 4.0
57 YouTube Media & Publishing Africa 4.0