The Mobile Marketing Association’s annual SM2 Innovation Summit was the place to be during New York’s Advertising Week for brands, agencies and ad tech providers who wanted to hear the hottest insights in mobile. Hundreds of attendees heard from some of marketing’s biggest boldfaced names, including AOL CEO Tim Armstrong, Chevrolet CMO Tim Mahoney, ex-Pandora exec Heidi Browning (now CMO of the National Hockey League, Allstate Marketing EVP Sanjay Gupta, and POSSIBLE Global Chief Creative Officer Daniel Chu.
Collectively, the speakers emphasized the transformational nature of mobile – from its ability to empower individuals to the ways it is altering every corner not just of marketing, but of business itself. No one put the Summit’s context in Advertising Week better than Armstrong. In the opening session, he explained: “Probably this event in this room is the most important one for the future.”
Below are ten key takeaways from the Summit’s two days: