Past Speakers Include
MMA SM2 Innovation Summit: The Future is Now. And It’s Mobile.
Personal and tactile, at once mass-targeted and intimate, mobile is revolutionizing business and marketing, creating new industries and developing unprecedented brand engagement and loyalty. Inextricably woven into the buying journey and consumer lifecycle, mobile creates the most direct and closest connection brands can have with their customers. This is the Mobile Imperative.
Mobile has not only set a precedent in how to create deeper consumer engagement through marketing but also offers the opportunity to build new brand experiences through connected devices and the latest mobile-enabled technology innovations. In fact, in this new era of the Mobile Imperative, there has been a move from the medium as the message to the product as the message.
With the adoption of IoT, augmented and virtual realities, AI, 360 video and other, the future for brands is now! Join us at this two-day event to experience how leading global brand innovators are driving against this future.