As Vice President of Digital and User Experience within Allstate’s marketing organization, Roger Tye is charged with leading the user experience, mobile, web, social intelligence and online sales/service teams as they use a human-centered focus and emerging digital capabilities to create relevant and engaging digital experiences, strengthen relationships with customers, help Allstate agencies enhance their digital presence and connect with consumers where, when and how they choose. Before joining Allstate in 2010, Roger held a number of marketing, communications, digital and branding and roles during his 25-year marketing career. In addition to working as a consultant for entrepreneurial start-ups, Roger has held marketing and leadership roles at SBC-Ameritech, W.W. Grainger, Celsis International, and EggFusion. Roger holds an MS in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts in Journalism from Indiana University. Roger is also an adjunct advertising instructor at Dominican University.