This whitepaper, published by Kinesis Survey Technologies, explores the impact of mobile device usage on current and future market research practices. It addresses the impact of smartphone and mobile Internet growth on the market research industry, highlights the key issues related to mobile research adoption, and provides a snapshot of Kinesis’ own current mobile survey data (analysis of 144 random, large sample mobile surveys that contained over 4.2 million combined responses). Download the free whitepaper here.