Context and Sentiments are Critical- IAS Congruence Study Finds | MMA

Integral Ad Science (IAS), the global leader in digital ad verification, today released a new research study, The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from IAS explores how aligning ad messaging to content sentiment impacts consumer preference.

 

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Integral Ad Science Congruence Effect Study

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